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Toyota, as one of the representatives of Japanese brands, does not seem to lack popular models, and Toyota's models have a clear division of labor. The Camry mainly pushes the 200000 range market, Lexus mainly pushes more than 300000 of the second-tier luxury market, and the market between 20-300000 is handed over to Crown and Ruizhi.

At present, however, both Crown and Ruizhi have stopped production, and the rest of the inventory of cars on the market has almost been cleaned up. Ruizhi launched two generations of models after entering the Chinese market in 2005, but the updated models did not change much, and consumers did not buy it. Ruizhi's sharp decline in sales led to heavy losses, and Ruizhi was eventually stopped production.

The Crown is not immune from the suspension of production. After being localized by FAW Toyota, the crown still has the strength to compete with Audi. After many upgrades, the crown was completely thrown off by Audi. By 2017, there was news that the crown had stopped production.

After Ruizhi and Crown were discontinued, FAW Toyota launched a new model AVALON in order to make up for the gap in the B-class market. The AVALON is a car designed by Toyota for the American market, which meets the requirements of Americans. With its advantages of low cost and high performance, AVALON has been favored by overseas consumers, and the first and second generations of AVALON have also been imported to China.

Recently, FAW Toyota released the Asian Dragon 2.0L, with a total of four new models, with a price range of 19.98-239800 yuan.

It was officially launched on September 27, and on October 19, the Asian Dragon 2.0L model held a national launch event in Ningbo. In addition to a series of online live ordering activities, some benefits were also launched at the event site.

Judging from the pricing of the 2.0L version, it is difficult for consumers to be interested in the new model, because the price difference between 2.0L and 2.5L is only 9000 yuan, while the maximum power difference between the two is 31 horsepower and the peak torque difference is 40 Nm. The 2.0L version uses a simulated 10-speed CVT gearbox, while the 2.5L model is a 8AT. In the eyes of many consumers, 2.5L is much more "fragrant" than 2.0L.

However, although it looks like the difference between the 2.0L and 2.5L entry models is only 9000 yuan, the 2.0L model uses richer configurations to enhance its competitiveness, said Ota Zida, deputy general manager of FAW Toyota sales Company.

Ota said: through more cost-effective, we hope that owners of Lexus ES and even BBA may also consider Asian dragons.

Although FAW Toyota did not disclose the precise sales forecast of the car, Ota said: "I hope Asian Dragon can make up for the part of sales lost when FAW Toyota stopped production of Crown and Ruizhi."

FAW Toyota is also optimistic about the sales of 2.0L models. In addition to the abstract concept of "making up for Ruizhi and Crown sales", Ota added: "although we are not worried about production capacity, since engine-related components are distributed globally, we may need to judge the situation in the Chinese market and order quotas in a timely manner."

In terms of safety performance, PICC Research has previously tested the Asian Dragon, with a 2019 2.5L enterprising version with an official guiding price of 208800. In the four tests, the occupant protection, pedestrian protection and safety auxiliary evaluation of Asian dragon are all G (excellent), and the economy of low-speed collision and maintenance is P (poor). This result has a great advantage in the same class of models, especially in terms of safety performance.

For B-class cars, the emergence of Asian dragons is no small threat, because the product is excellent, the price is not high, in addition, the event also launched a 4-year or 100000-mile free maintenance policy.

Of course, don't expect too much from this model, after all, the price of this car is here, and Toyota can't be perfect.

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