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It seems that after domestic cars enter the cold winter period, Japanese cars can grow all the way against the trend, especially Toyota and Honda can still sing all the way, in this case, these two car companies have made a "wayward" approach, that is, they continue to implement a multi-car strategy in China, and continue to enrich every market share. A few days ago, GAC Toyota released three A0-class cars at one time, which are dazzling, enjoying and dazzling X.

It is possible that the two-car strategy can no longer satisfy Toyota. According to the current addition of FAW Toyota's Wechi and Wechi FS, Toyota has launched five models with different names in the A0 class, although they are all derivative models. This time, GAC Toyota's three cars are dazzling and enjoy the hatchback and hatchback respectively, which is very much in line with the new strategy of Japanese cars, but GAC Toyota also launched a dazzling X, which feels like a dazzling model that just "changes the face".

In fact, the Zhixuan X is not an entry-level model, but a more advanced model with a starting price of 89800 yuan and no manual gear. And this price positioning has been close to many joint venture A-class models, as well as more than always independent A-class models.

The price difference between the entry version and the mid-range model is 4000 yuan, without imitation leather seats, aluminum alloy wheels and halogen front car fog lights, which is not too much. The price difference between the starter and the top is 14000 yuan, which is a lot less, such as front side airbag, 8-inch LCD screen, constant speed cruise, multi-function steering wheel, keyless entry / startup system, electric skylight, reversing image and so on.

In the early years, there were many small cars on the roads in China. At that time, because they did not have much ability to own private cars, many car companies in order to explore their products and prices, mini cars became the best choice. Now, with the upgrading of the level of domestic consumption, and people will consider more, there are fewer and fewer people who choose small cars. As a representative of the small car market, Suzuki's elimination is a case in point.

According to the data of the Federation of passengers, from January to August this year, A0 market sales accounted for only 3.8%, down 20.7% from the same period last year. Sales of the top 10 A0 models in the market all declined to varying degrees, and Sail was the only one that exceeded 10,000 in August. In this case, many car companies take the initiative to "strategically abandon" the small car market.

In the past, Toyota occupied three seats in the top 10 rankings of small cars. Although Toyota's models are all in the bottom, the sales of the brand in the small car market are higher than those of other brands. It can be described as "having more children."

Of course, it is not that there is no market for small cars in China, but now the market has lost its importance, Toyota has added more models and higher-end prices and configurations in this market, can only be said that Toyota has "wayward" sales.

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