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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)10/21 Report--
GAC NE Aion LX (Ean LX) appeared on the market on October 17th, with a subsidised price of 24.96-349600 yuan. The car is positioned as a pure electric medium-sized SUV with a range of more than 500km. The main competitors of the car are independent brand models such as ES6, Roewe MARVEL X and BYD Tang EV600.
The demand for new energy vehicles is small, relying too much on policy promotion to form a market driving force, and consumers selling electric cars with a price of about 300000 attach more importance to brand advantages, so GAC NE Ean LX is not very hot in the market. However, the remark made by leader GAC NE suddenly became popular.
Xiao Yong, deputy general manager of GAC NE, said, "there is no traditional luxury fuel car of class 1 million. Don't compare it with my LX. I have the strength to do so." Tesla's crowd, we need to attract him here; that is, to be the first place in this market. "
There are many examples of such leaders' words leading to a crisis of public opinion, mainly in a number of new energy car companies, which can be said to be a wonder of today's automobile industry.
At present, Xilai Automobile is one of the largest new car-making companies in China. Earlier, Li Bin, chairman of Lulai, frequently made some "exaggerated" remarks in front of the public, saying that "the factory of Porsche is definitely not as good as that of Jianghuai", "wherever gasoline cars can go in China today, NIO can support ES8 to go" and "in less than five years, electricity is more convenient than refueling. "Electric cars can go wherever gasoline cars can go", "BMW-Mercedes-Benz electric cars can't compare with us" and so on. These words really disgust netizens and are easy to be magnified in the spread of the Internet. It is also an important reason for NIO's frequent crisis of public opinion. Maybe Li Bin said less similar words, and NIO's public opinion situation would be better than it is now.
Unexpectedly, the leader of GAC NE set up flag, claiming that millions of fuel vehicles can be compared with its products, what kind of consequences will lead to, netizens' comments have given the answer.
GAC NE Automobile Co., Ltd. was founded on July 28, 2017. it is a car brand owned by GAC GROUP Co., Ltd. the factory is located in Panyu, Guangzhou, and has been put into production of Aion S and Aion LX. At the same time, GAC GROUP, GAC NE and Xilai Motors also set up a joint venture, Guangzhou Automobile Ulay New Energy Automobile Technology Co., Ltd., to launch a "joint venture" new energy brand.
Many netizens believe that it is better to be pragmatic than to have sex in the mouth.
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