AutoBeta(AutoBeta.net)10/21 Report--

As soon as Cadillac finished its new car launch, it immediately announced the termination of all its cooperation with a public relations firm, and it didn't seem easy.

On October 21, SAIC General Motors Co., Ltd. and Beijing Junxin Zhida Brand Management Consulting Co., Ltd. amicably negotiated to terminate the agency service for Cadillac brand public relations and communication in China.

It is understood that the cooperative relationship between the two sides has been going on for more than seven years, and the termination of the contract was announced after the press conference, which may have something to do with the press conference.

The Cadillac brand held a brand night event at the Cadillac Center in Beijing on October 20th. According to the official announcement, the new car Cadillac CT5 will be launched. But until the end of the event, Cadillac did not announce the listing price of CT5, the whole conference was more like a "concert", and many netizens who followed were disappointed. So far, I have opened Cadillac's official Weibo and found that many netizens are "baffled" by this press conference.

At the same time, Cadillac announced at the press conference that the starting price of the CT5 is less than 300000 yuan and will be available this year. However, compared with the earlier official pre-price of "28-340000 yuan", there seems to be some suspense.

The launch conference suddenly turned into a new car launch. What happened in the middle?

Of course, SAIC GM has chosen and cooperated with the public relations company for more than 7 years to terminate the contract, or has a certain adjustment strategy for brand public relations communication affairs for brand development reasons.

According to the latest Cadillac sales figures, Cadillac sold a total of 18350 vehicles in September, down 8.3% from a year earlier. In the first nine months, Cadillac sold 164048 vehicles, up 0.9% from the same period last year, still retaining its position as the number one second-tier luxury. But there is also a lot of pressure from Lexus, and the gap between the two is narrowing. In fact, the brand image of Cadillac is also on the edge of luxury, and the terminal discounts are fierce, which makes the brand face the pressure to break away from the competition.

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