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Guangzhou Qilai's new brand HYCAN has officially announced and released a preview map of its first SUV model, which is scheduled to be released at the end of this year and delivered in the first half of next year. At the same time, the new car will open the "blind booking" mode, this "blind booking" is divided into Genesis orders and elite orders, the deposit is 9999 yuan and 1999 yuan respectively, the deposit is refundable, the first batch of 1, 000 places.

Perhaps you do not know what "blind booking" is. In fact, blind booking is a means of marketing only for brand recognition. Similar to booking in advance, you can get a variety of rich gifts. Once you have passed, there are not so many gifts. Marketing methods such as "blind booking for one yuan, that is, sending one-year video platform members" are more recognized by current consumers.

At present, the new car has not been fully built, consumers only through the pictures to know some parameters of the vehicle, vehicle shape, driving life for 650km, exterior interior map, it is basically impossible to see the real car and reality, or even the price has not been announced.

Specifically, in this offer, as long as users pay the deposit, they can enjoy five benefits, including: double deposit, high points, Chuangshi / elite black card, limited number, rights and interests. Officials said the first batch of blind bookings officially began on October 22, offering a total of 1000 seats and ending before the official release of the product at the end of 2019. Of course, Hechuang also gives the option that blind deposits can be refunded at any time.

In fact, in order to absorb funds and make a reservation first, the practice in New Power car companies is very common. Car building is a very expensive project. If there is a way to get the money back, try to get the money back. For example, ID3, Volkswagen's first electric car, is the same operation before, but this joint venture may be the boldest blind booking in the sales history of domestic new energy models, without Volkswagen's brand awareness. But doing the same thing as the public.

Even if the new forces such as NIO, ideal, Weimar and Xiaopeng will let consumers open blind bookings in the experience center or after they come into contact with real cars in order to absorb funds, it can be said that Guangzhou Auto Weiwei has come to this kind of "start a picture by guessing" can be said to be very confident.

Co-founded by GAC NIO, GAC NIO was established in April 2018, jointly funded by GAC GROUP, GAC NE, Shanghai Lulai Automobile and Yangtze River Lulai New Energy Industry Development Fund. It means that NIO has set up a new company and launched a new car in a state of continuous loss, which makes many netizens feel like "they started playing trumpet before they practiced the main account".

Hechuang's first SUV was officially unveiled in May this year. From the previous concept car, we already know that the car is the product of the same platform as Aion LX, the NEDC operating range will exceed 650 km, and it has the wheelbase of 2900+mm, a small CAN vehicle robot and a three-body screen. It can be said that it is almost the same as GAC NE Aion LX.

For this new car, some industry insiders expressed skepticism about the new car from GAC Wei. The HYCAN, the first production car, was barely cobbled together. The launch of new cars should not only be able to compete differently with Aion LX, but also squeeze the low-end market while protecting the position of Lulai in the high-end market.

In the new energy market after replacement, the competition among all car companies is becoming more and more difficult. At a time when consumers did not see the future of pure electric vehicles, GAC confidently opened the "blind booking" mode. Is it difficult for how many consumers can accept this new car?

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