AutoBeta(AutoBeta.net)10/23 Report--

Maserati issued an official statement, saying that the sponsorship of the Golden Horse Award was an act of a local dealer and did not represent the official position of the Maserati brand. Maserati immediately asked the dealer to suspend all cooperation with the Golden Horse Awards. At the same time, Maserati respects China's territorial integrity, history and culture, and firmly upholds the one-China principle.

The Taiwan Film Golden Horse Awards, the Chinese Film Golden Rooster Awards and the Hong Kong Film Awards, also known as the three Chinese Film Awards, are held once a year. In August this year, the State Film Administration announced that mainland films and personnel would be suspended from participating in the 56th Taipei Golden Horse Film Festival in 2019. Subsequently, a number of mainland and Hong Kong films suspended or withdrew their applications for the Golden Horse Awards, and some Golden Horse Award sponsors also withdrew from the event.

Among them, the media revealed that Maserati, who announced that she would not sponsor the Golden Horse Award, has returned to the list of major sponsors. On October 23, Maserati issued a statement.

Statement

Maserati's China team attached great importance to the recent media reports that Maserati re-sponsored the Golden Horse Award and immediately launched an investigation. according to the results of the investigation, the sponsorship event belongs to the behavior of the local dealer and does not represent the official position of the Maserati brand. At present, Maserati has immediately asked the dealer to stop all cooperation with the Golden Horse Award.

Maserati always respects China's territorial integrity, history and culture, and firmly upholds the one-China principle. We deeply regret this dispute and will strengthen supervision and resolutely put an end to such problems in the future.

Maserati (China) Automobile Trading Co., Ltd.

October 23, 2019

In fact, Maserati brand market sales in recent years are not satisfactory, sales in the Chinese market has also declined one after another.

According to the 2018 financial report released by FCA Group, the Maserati brand sold 35000 vehicles in 2018, down 28% from the same period last year. The main reason is the decline in Maserati's sales in China and other key markets.

Compared with 2017, the decline in Maserati's sales in 2018 was mainly due to a 52% decline in the Chinese market, 26% in North America and 21% in Europe, the FCA Group said in its financial report.

Entering 2019, Maserati continued the decline. According to the financial report, Maserati's sales in the global market reached 5500 in the first quarter of this year, down 41.5% from the same period last year; sales in the second quarter reached 7200, down 17% from the same period last year, with a loss of 119 million euros in the second quarter alone. McMinkai, chief executive of FCA, said Maserati's sales were "disappointing" and that the third and fourth quarters would be difficult for Maserati until things got better next year.

Although Maserati's sales in the Chinese market in 2019 have not been announced, it is an indisputable fact that sales continue to decline. Du Fangci, assistant secretary-general of the China Automobile Association, believes that Maserati has not done a good job in marketing in the Chinese market, which may have had a certain impact on the decline in sales; at the same time, with the change of ideas, many Chinese tycoons are also gradually changing some of their actions to show their wealth.

China as the world's largest car consumer market, Maserati brand certainly does not want to lose. For this statement, some netizens said that the desire to survive is very strong.

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