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At the 2019 Tokyo Motor Show, Yamaha announced that it would withdraw from the auto industry, saying that the company had found a new direction and that the two previously unveiled concept cars would not be mass produced.

"cars are no longer part of our long-term plan," said Naoto Horie, a spokesman for Yamaha. This is a decision made by Hidaka, the company's president, for the foreseeable future because we can't find a way to make our two vehicles stand out from the fierce competition. "

One of the two concept cars mentioned by Naoto Horietidao is called the Sports Ride concept car, which is a lightweight sports car. Another model is called the Cross Hub concept car, which is a compact pick-up truck. The two concept cars, which were on display at the Tokyo Motor Show in 2015 and 2017, are close to mass production, but the cost remains high and profits are unable to remain stable due to the disadvantage of price competitiveness.

Data show that Yamaha was founded in 1887, is a wide range of enterprises, motorcycles, musical instruments, audio and even previous cars, are the business of Yamaha, but this is only a small part of its business scope. But for Yamaha, the main business is the musical instrument and motorcycle industries, both of which are well-known brands in the world.

Nowadays, there are numerous car companies at home and abroad, especially the new energy car manufacturers that have sprung up in recent years. Although Yamaha has been involved in the automobile industry for four years, it is far less than other traditional car companies. In the new energy vehicle industry, the rapid development of technology and products has also increased the pressure on Yamaha.

An official spokesman for Yamaha said that in recent years, the market environment is so severe that its own cars cannot find a breakthrough, and the fierce competition in the market will also stop Yamaha's research and development and will focus on other directions in the future.

It is worth noting that Dyson, a well-known British electrical appliance manufacturer, also announced on October 11 that it would withdraw from the carmaking industry. It started the field of new energy vehicles in 2017 and said it had built the original car, but because it did not work commercially, it had to give up research and development.

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