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Tmall Singles Day is approaching, many goods are gradually opened for pre-sale, Singles Day "chopping hands" has become a way of modern consumer consumption, and live "pulling grass" has also become the most fashionable way of consumption. In the live broadcast, not only can snacks, clothing, but also buy cars, jewelry and other high-value goods, watching live car sales has become a new way of car purchase that the post-90s are more willing to try.

Recently, Shima traveled with Jiangling, Jianghuai, Dongfeng Renault, BYD, Chery and other car companies at the "Singles Day" new energy car owners' venue, in addition to thousands of 4S stores and more than 2000 shopping guides transformed into Taobao anchors.

Tmall, head of automobile content, said that for the traditional way of selling cars, consumers need to know the relevant information about their favorite models on the Internet, and then finally go back to the 4S store to understand all aspects of the performance of the models, and decide to buy after meeting their own requirements. But now with the addition of the live broadcast platform, consumers can get more specific information about the models in a short period of time, which is actually no different from watching cars offline.

In addition, on Tmall's live broadcast, due to the addition of major brands, the quality of cars is guaranteed, and at the same time, subsidies, prizes, seconds kill and other activities also appeal to many consumers. After all, for today's young consumer groups, "saving money" is the last word.

Shima Group is also the first time in Tmall's Singles' Day event to try to sell cars live on Taobao. From the current point of view, it has indeed received a good response.

Chen Xiaofeng, CEO of Shima Group, said that originally the sales were all sitting in the store waiting for customers to buy a car, but now we take the initiative to attract customers to buy a car, and the live broadcast can attract a lot of people to come to the store to watch.

The manager of a 4S store in Zoucheng, Shandong province, also praised the new way of selling cars. according to his description, his 4S store usually sold only one or two cars a day, but on the day Tmall opened on Singles' Day, after the first test of Taobao live broadcast, sales increased more than 20 times.

Led by Tmall Live, industries including the automobile industry will also join the studio, especially in the current Internet era and short video era, the way for consumers to get information is also more convenient and faster.

However, for this emerging sales model, there are still many consumers can not accept, after all, to the offline 4S store to buy a car may have problems, in the studio to buy a car, can not be seen and easily deceived.

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