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In the past two years, Jaguar Land Rover's sales have been hit frequently, which has also hit the performance of the Tata Group. According to the data, Tata Group lost 3.6 billion yuan in 2018 and sold 1.28615 billion vehicles worldwide in the second quarter of 2019, down 11.6 per cent from a year earlier, with a pre-tax loss of 395 million pounds and quarterly revenue of 5.07 billion pounds, down 2.8 per cent from a year earlier.

Sales in the third quarter of this year were 129000, up from the previous two quarters, according to sales figures released by Jaguar Land Rover. Specifically, Jaguar brand sales totaled 37300 vehicles in the third quarter of this year, down 11% from a year earlier, while Land Rover brand sales were 91600, up 4.2% from a year earlier. In September, Jaguar Land Rover sold 56800 vehicles, up 0.5% from a year earlier, of which Jaguar brand sales were 16200, down 15.2% from a year earlier, and Land Rover brand sales were 40600, up 6.9% from a year earlier.

Thanks to sales growth, Jaguar Land Rover finally turned a profit in the second quarter. Jaguar Land Rover's revenue rose 8 per cent year-on-year to £6.1 billion, with a pre-tax profit of £156 million, up £246 million from a year earlier, according to the data. In the first quarter of this year, Jaguar Land Rover lost 395 million pounds, and its revenue fell 2.8 per cent from a year earlier to 5.07 billion pounds. Compared with the first quarter, Jaguar Land Rover's performance gradually began to recover.

In the second quarter, Jaguar Land Rover's profit margin also improved, with a profit margin of 4.8% before interest and tax and 13.8% before tax, depreciation and amortization. As of the end of September, Jaguar Land Rover had £2.85 billion in cash and £1.9 billion in unused credit lines.

In addition, in July, the UK government announced that UKEF would guarantee £500m of the £625 million commercial bank loan under Jaguar Land Rover's electric strategy, which would be completed within a few months and repaid in installments over five years.

Revenue has been boosted by sales growth in several models. Sales of the new range Rover Aurora increased by 54.6% compared with the same period last year, the sports version of the range Rover increased by 17.5%, and the all-electric Jaguar I-Pace also sold 2593 vehicles.

Jaguar Land Rover global CEO Schweder said: the growth in global sales performance is due to the effective implementation of the Project Charge plan. It is worth mentioning that a series of improvement measures in the Chinese market have achieved remarkable results.

It is understood that the Jaguar Land Rover brand announced a cost reduction and efficiency plan in the third quarter of last year. Under the plan, Jaguar Land Rover saved 1.25 billion pounds in the 2018 fiscal year; in the first quarter of this year, it saved the company 100 million pounds in cost; the investment plan reduced 300 million pounds compared with the previous; in the second quarter of this year, it saved the company 162 million pounds in cost.

Mr Schweder said the improvement in second-quarter results reflected the success of Project Charge's strategy. The company has achieved its cost savings target of 2.2 billion pounds and is expected to achieve its overall target of 2.5 billion pounds by the end of March 2020.

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