AutoBeta(AutoBeta.net)03/14 Report--

Zhang Baolin, chairman of Changan Automobile and Changan Ford, recently said at the Changan Ford Dealer Partnership Conference that it will take three years to return to the high-quality development track and has formulated a "2025 product strategy" for the Chinese market. By the end of 2025, Ford will launch more than 50 new models in the Chinese market, including 8 new SUV models and at least 15 Ford and Lincoln electric models, this year alone. Changan Ford will launch four new models one after another.

According to a previous public sales data, Changan Ford's sales have been declining over the past two years, with sales of 827000 vehicles in 2017, down 14 per cent from a year earlier, compared with 377800 in 2018, down 54 per cent from a year earlier. In order to break the continuous decline, Ford will accelerate product renewal and introduction and accelerate the development of new technologies in the future. at the same time, it will join hands with national sales and service agencies to strengthen ties with Ford's subsidiaries, joint ventures and dealers in China.

Chen Anning, president and CEO of Ford China, also said that in the future, Ford will change its sales management thinking and change its existing wholesale-driven sales management model, so as to comprehensively shift to a retail-driven sales management model. In the future, production will be scheduled according to dealer orders to help dealers recover their financial vitality more quickly. finally, they will streamline models, improve the performance-to-price ratio of product configuration, and help dealers improve their profitability.

It is understood that Changan Ford will launch four new models one after another, including the new wing tiger and the Changan Ford revamped sharp line, which is expected to be unveiled in the second half of the year, while the Changan Ford modified sharp line will be launched within the year.

In terms of the appearance of the new pterodactyl, the front face uses a large hexagonal lattice intake grille, with a brand-new headlamp group on both sides and a black design inside. The aerodynamic design is adopted on both sides of the front bumper of the new car, the bottom is a silver guard, the side lines of the body are slender, the rear shape is simple but atmospheric, the taillight design is longer and narrower, and the rear row is two-sided circle, the overall movement breath of the car is very strong. In terms of power, the plug-in hybrid power system composed of 1.5T three-cylinder or 2.0T four-cylinder engine and motor will be used, and the 9-speed automatic transmission will be matched.

On the other hand, the appearance of the redesigned sharp boundary basically follows the overseas design style, and the overall shape is very fashionable and dynamic. The new octagonal big mouth front grille uses a "armor" design, which looks very athletic. The headlights are also separated from the intake grille, and the internal light source layout of the headlights has also been redesigned. The inverted L-shaped LED daytime driving lights echo the fog lights, and the overall sense is very strong. On the power side, it may use 2.0T and 2.7T turbocharged engines and match the new 8-speed hand-integrated transmission.

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