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As the first multinational car company to enter the domestic market, Volkswagen occupies the vast majority of the market. However, with the intensification of competition, Volkswagen is constantly making brand strategic layout in the Chinese market. At present, Volkswagen also has three joint ventures in China, namely SAIC Volkswagen, FAW Volkswagen and Jianghuai Volkswagen.

From the establishment of Jianghuai Volkswagen in 2017, the release of Sihao brand in April 2018, to the release of the first model E20x on September 28, 2019. In order to serve this brand independently, Jianghuai Volkswagen has carried out dealer recruitment many times.

In 2015, the news from Jianghuai Volkswagen came that a large number of public investors flocked to apply for the authorized dealer qualification of Jianghuai Volkswagen through various ways. As we all know, Volkswagen's cars sell very well in China, whether it is SAIC-Volkswagen or FAW-Volkswagen, as long as they get the distribution qualification, they will "lie down and make money".

However, after about four years of plot twists and turns, it has not been fully confirmed that Jianghuai has only built 11 experience stores (that is, exhibition halls) so far, and now there are only 13 offline outlets, including the two officially under construction.

Sihao belongs to Volkswagen Group. From the perspective of brand status, it is equivalent to Volkswagen, Audi and Skoda, but Sihao aims at new opportunities for the rise of China's new energy vehicle market. It means that the production line of Sihao E20x can be said to be fully optimized according to Volkswagen standards. According to the global unified quality management standard of Volkswagen Group and the concept of digital factory, we strictly implement the production and quality standards of Volkswagen to ensure that every E20x has high quality.

Prior to media revelations, according to internal sources, Jianghuai will sell the second passenger car factory to Jianghuai Volkswagen for new energy vehicles that mainly produce Jianghuai Volkswagen joint venture brand Sihao. But in the eyes of the public. The existing collinear production line can not meet the standards of the public. Therefore, the joint venture company hopes that Sihao will break away from the original Jianghuai system, have more independent rights in product development and production, and produce products that are more suitable for the Chinese market through the linkage of production lines.

However, while Jianghuai Volkswagen is planning to build a separate factory, it has produced the Sihao E20x through the transformation of the second Jianghuai passenger car factory and Ruifeng, and can't wait to launch it on the market. Relying on the reputation of Volkswagen, Jianghuai has begun to display models under the slogan of "co-production with Jianghuai Volkswagen", which makes Volkswagen a little embarrassed, and it also means that the Sihao E20x does not have the same high standard as North and South Volkswagen, but is only a "changed" Jianghuai car.

It is understood that the originally planned launch of Sihao E20x has been delayed for a year, mainly because the public believes that the E20x product test is not up to the standard and needs further improvement, so it has refused to let it go public.

As the subsidies for new energy gradually disappear, JAC Volkswagen not only does not enjoy the subsidies, but also continues to lose money. According to JAC Motors' reply to the reasons for the huge losses on the Shanghai Stock Exchange, the JAC Volkswagen project lost 274 million yuan in 2018. JAC Volkswagen, which owns 50% of the shares, confirmed an investment loss of 137 million yuan, accounting for nearly 20% of JAC's total loss in 2018.

The electric products of Jianghuai Automobile are located in the low-end category, where the competition is mixed and the benefits of bicycles are meager, which can not support a state of sustainable development for a long time. Sihao, as the standard change and transformation product of Jianghuai iEV7S, it is obviously impossible to bring the kind of qualitative leap from Jianghuai to Volkswagen in product power. with the word-of-mouth marketing strategy of "Volkswagen", the dealers who have entered the network so far are very slow, and the situation of new cars will also face challenges.

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