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Recently, a modern urban TV series is on the air, that is, "in the distance". Judging from the response on the Internet, everyone's response to this play is still good. However, there is an obvious problem in this play, that is, the car brand in the TV series is basically Infiniti, and from Infiniti's official Weibo account, I also saw a number of Weibo developments about "far away" and introduced the Infiniti brand. Is Infiniti so short of publicity?

Through understanding, we know that this year is the 30th anniversary of the Infiniti brand. In 1989, Infiniti, a luxury brand owned by Nissan, was officially born. Infiniti officially entered the Chinese market in 2006. Infiniti moved its headquarters to Hong Kong in 2013 and began Chinese production in 2019. It is reported that Infiniti will move its headquarters to Yokohama, Japan next year, which shows its grim situation.

Sales have also been mediocre since the joint venture between Infiniti and Dongfeng Motor. Infiniti sold 23015 vehicles in the first three quarters of this year, an average of less than 3000 a month.

The main reason for the poor sales of Infiniti is not only the product problems, but also a lot of problems after sale.

Since Infiniti went into production in 2014, only two models have been developed-the Infiniti QX50 and the Q50L. Compared with Cadillac, Lexus, Volvo and other second-tier luxury brands, these brands update their products much faster in the Chinese market than Infiniti.

In addition, there are also some problems in after-sales. From the car quality network inquiry, we learned that there were 10 complaints about Infiniti products in October, including parts cracking, brake system wear, tire cracking, engine oil leakage, engine unable to start and so on.

A car owner said that the Q50L, which he bought at the end of April 2019, found an oil leak in the engine when he went for maintenance. The car only drove about 3000 kilometers. The staff of the 4S store said that it was necessary to take it apart to determine the specific location of the oil spill. but from the traces of the oil leak, we can see that it has been leaking for a long time. I am very disappointed that the new car I just bought is about to be dismantled and repaired.

In September, Infiniti QX50 bought 2116 cars in September and sold 14774 in the first three quarters, while Infiniti Q50L sales were much bleak, selling only 1108 in September, with terminal discounts of more than 60, 000 yuan.

Infiniti's status as a Japanese luxury brand in the eyes of consumers began to "drop". In addition to slow product renewal, the procrastination of after-sales service is also inconsistent with the positioning of luxury brands, which is undoubtedly fatal for Infiniti.

At present, luxury car companies are making efforts on new energy vehicles, including the BBA, BMW X1, Mercedes-Benz EQC, Audi e-trof and other models are gradually introduced to the market, Lexus and Volvo also began to force on the new energy market. According to sources, Infiniti will not launch new energy vehicles until 2021, several years later than other luxury brands. In addition, the slow updating of products has also led to a decline in sales, if the products can not develop with the times, it is undoubtedly worse for their own brand.

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