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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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Today, an article entitled "NIO Li Bin, the worst person in 2019" has been widely retweeted on the Internet, describing Li Bin's process from dream-seeking to dream-making.
It can be said that Li Bin had a car dream from the very beginning and created a car-changing network that "taught people how to buy a car", but this did not completely satisfy him, so he began to build his own car. After many years, not only with the help of many friends, but also under the subsidy policy of the state, Li Bin can be said to have gathered together the time, place and people to create a new energy vehicle brand-NIO.
However, in less than three years, Internet car-building has become a feather, and it is hard to escape as a new power. With the rapid development of new energy vehicles, the technology can not mature rapidly, which leads to many disadvantages of new energy vehicles, such as spontaneous combustion, devaluation, high cost and so on.
Because car-building is a "money-burning" movement, the whole process of a new car comes down from the start of the project to research and development, declaration, production, listing and publicity. Typical models cost more than a billion yuan. For example, Volkswagen Group spent a total of $7 billion (50.034 billion yuan) to develop a new electrification platform PPE.
Originally can not rely on their own profits to come, has been the need for capital "life". According to NIO's second-quarter financial report, NIO posted a net loss of 3.285 billion yuan in the second quarter of 2019 and a cumulative loss of 5.9086 billion yuan in the first half of the year.
However, it was revealed the day before yesterday that Mr. Xie Dongzhong, Chief Financial Officer (CFO), had submitted his resignation as CFO for personal reasons, effective October 30th, 2019. Xie Dongzhong is mainly responsible for the docking and communication between Lai's listing and external investors. It means that NIO will also be shelved in terms of financing.
Not only that, some investment bank analysts had cut NIO's target share price directly from $1.70 to $0.90. Us stocks stipulate that if the average share price of a listed company is less than $1 for 30 consecutive trading days, it will be delisted; if the situation does not improve within 90 days, it will be delisted. As of Oct. 29 U.S. eastern time, NIO shares closed at $1.39.
Encounter losses, layoffs, lack of financing, NIO, there seems to be no future. It is probably the consensus of the whole world that it will not work. After all, NIO as a "tuyere" car company, as long as a little bit of wind and grass will be pushed to the headlines.
Not long ago, on the Suzhou S228 Viaduct, a NIO car owner collided to avoid boulders. The big stone came directly to the chassis of Lulai, and the photos of the accident at the scene were very frightening. The owner of the car is fine. The body of the whole car is intact and the interior is intact. The car did not catch fire, and the battery and insulation were fine. In this regard, the car owner also said that if he had changed to another car, his life would have been lost, so he planned to buy another Wei. Not to mention the good or bad cars of Xilai, but for the current online public opinion, only bad things spread fast, and good things will soon be forgotten.
But in fact, whether NIO's products are cost-effective or not is also in the eyes of consumers. The problem of spontaneous combustion caused by explosion at a time has also become the most important safety issue in the development of new energy vehicles.
Seeing that he Xiaopeng, a competitor in the electric vehicle industry, has been hacked again and again, he Xiaopeng has chosen to "cheer up" for Li Bin.
He Xiaopeng said that as a friend and fellow traveler, he supported Li Bin. Whether it was Wang or Kou in the end, Rome was not built in a day. Ali, Tencent and Huawei also went through a lot of hardships to get to this day. So I told myself that today may be the worst trough in the industry, but it must also be the starting point of tomorrow's new journey. Go on firmly, you will see the dawn.
He Xiaopeng called on everyone to give the explorer more room in the process, instead of drawing conclusions based on the gains and losses of a certain node, we will all be stronger in the global competition.
In fact, as a fellow traveler, he Xiaopeng is also unable to protect himself. Today, the development of new energy vehicles is no longer growing as rapidly as before, or even showing a downward trend. According to the statistics of the Federation of passengers, wholesale sales of new energy passenger vehicles in September were 65000, down 33.4% from the same period last year and 8% from the previous month. It has declined for three consecutive months compared with the same period last year. In terms of cumulative sales, 778000 new energy passenger vehicles were wholesale from January to September this year, an increase of 29.4% over the same period last year. Among them, the overall sales of car-building new forces only account for less than 10% of new energy sales.
The development of new energy is a trend, but it is still not favored by the outside world for it has been hacked again and again. After all, the domestic car-building industry does not have a rich industry background like foreign car companies, especially the new power car-building industry. As for the constant loss, Li Bin has cashed out 124 million US dollars through the change of car, and may hope to continue to realize his dream of "building a car", but this does not seem to help him for long.
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