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The familiar Singles Day holiday is coming, and many products will be "bargain in seconds" on this day, which has become the "hand-chopping Day" of many netizens. In the face of the downturn of the automobile industry, many car companies joined the event. A few days ago, an advertising picture of Volvo S60 and Tmall's Singles' Day campaign circulated on the Internet.

According to the picture, the discount model is Volvo 2020 S60L, the double 11 second price is only 138000 yuan, the highest drop is 111800 yuan, only this one.

For the price of 138000 can buy Volvo, equivalent to a Civic can buy a second-tier luxury brand, really has a good attraction.

However, consumers participating in this event need to place a deposit of 4999, and the coupon can be reduced by 1000, equivalent to 3999, but this deposit may be "wasted" because there is a very small word at the bottom of the advertisement: "the deposit is non-refundable. Please place your order carefully."

In fact, the 2020 Volvo S60L has been on the market for many years and has not been replaced since it was introduced as an imported model in 2011, and has only been slightly modified since it was made domestically in 2014. In this regard, the model is facing the end of life, the new Volvo S60 has been exposed by the Ministry of Industry and Information Technology, and plans to launch in December or start pre-sale.

The S60L, which is about to face a replacement, is very favorable in price. It is purchased through formal channels, and the price of the naked car is 195000 yuan. Prior to this, some netizens reflected that Volvo car dealers sold the slogan S60L with a surprise price, and the terminal discount could reach about 100000 yuan, basically at a 30% discount.

By comparison, there is still a gap of tens of thousands between the second bargain of Singles' Day and the price after the discount, but no one is sure that they can be so lucky to be hit by the grand prize. after all, the deposit given is non-refundable.

Nowadays, in the highly competitive luxury car market, without strong brand advantages and product strength, it is difficult to compete with competitors, not to mention a model that is about to be replaced. However, Volvo sales figures are not bad, but also achieved year-on-year sales growth, supported by price cuts, the XC60 and S90 models continue to sell well, compared with S60L sales of less than 2000 vehicles a month, even with a discount of more than 100000.

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