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  It is exposed that Volkswagen may downgrade Skoda brand positioning to compete with Korean mid-and low-end brands.

  According to German media reports, Volkswagen Group is considering repositioning Skoda brand, lowering its brand positioning to a low-cost line, and will compete with medium-and low-end brands such as Korean and French brands in the future. Skoda CEO Mayboner said Skoda's brand value would not change in the future, but hoped to improve the strength of Volkswagen's brands by reducing competition from sister brand Seattle. This year, China's car market is grim, Volkswagen's models with domestic strength, sales do not have much impact, while Volkswagen Skoda brand is not so easy. Skoda sold 25300 vehicles in China in September this year, compared with the same period last year.

  Volkswagen may downgrade Skoda's positioning 2019-10-21
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  Under market pressure, Skoda took the lead in downgrading and abandoning the cheap Volkswagen label.

  Skoda brand has been developed around SAIC-Volkswagen brand in China for many years and is regarded as a "cheap Volkswagen". However, with the decline of the brand and declining sales, Skoda has a growing desire to develop independently. Recently, SAIC Skoda brand positioning has declined, and the official guidance price for all its models has been cut, which is the first car company to announce an official reduction this year. From the official point of view, it means that Skoda brand will lose the label of "cheap version" of Volkswagen and develop independently. Jia MingDi, general manager of SAIC Volkswagen Automobile sales Co., Ltd., said, "once we ignored the development of Skoda brand characteristics, some pursuit volume growth, that."

  Skoda 2020-04-25
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  Volkswagen wants to revive Skoda's sales in China, and Skoda's entire range of models are treated with price reduction.

  Volkswagen is working on a new plan to revive flagging sales of the Skoda brand in China, according to media reports. Volkswagen has concluded negotiations with SAIC to further discuss details of how to help Skoda out of its difficulties. On April 22, SAIC Skoda announced a series of new measures aimed at the Chinese market, such as price cuts for all its products through an online press conference. On the same day, Skoda officially announced that it would adjust the official guidance price of the whole car, covering all its nine major models, with the latest suggested retail price range of 77900 yuan to 247900 yuan, with a maximum drop of 2.45 yuan.

  Skoda 2020-04-22
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  Third year! Skoda's sales in China have halved

  According to the insurance figures, Shanghai Auto Skoda sold a total of 38022 vehicles from January to October in 2022, down 61.32% from the same period last year, of which October sales were 2953, down 11.43% from the same period last year. In addition, in the past 2021, SAIC Skoda sold 114763 vehicles for the whole year.

  Kodak Brand sales Market Automobile Volkswagen Model China Product Smart data subsidiary growth New domestic 2022-11-27
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  Sales are dismal, and SAIC Skoda remains depressed.

  With the decline of brand premium and the gradual decline of product competitiveness, SAIC Skoda has finally ushered in a piece of good news. On July 21, SAIC Skoda announced the completion of production of its 3 millionth vehicle. Since SAIC Skoda's first domestic model, Ming Rui, was launched in June 2007, the brand has been operating in the Chinese market for 13 years.

  Go up to Skoda 2020-07-21
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  Will the price go down? Quanxin Kodak Ming Rui exposed, "shrink" version speed school

  A few days ago, overseas media exposed the new Skoda bright sharp hatchback version of the car test spy photos, the new car using Skoda's latest design language, as a whole is more similar to the new speed school, the interior has been upgraded. It is reported that the new Skoda Mingrui will be officially released on November 11. In terms of appearance, the front face of the new Skoda sharp hatchback version is similar to the previous travel version, which still uses a straight waterfall grille, and the headlight group cancels the split design of the cash, replacing it with a polygonal design, which is consistent with the cash, the penetrating grille, and the fog lamp area has increased. The side of the body, the front-to-back ratio of the new car is similar to the cash, and the details are in.

  The new Skoda Mingrui 2019-10-05
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  SAIC sales and performance plummeted, Shanghai leaders issued special instructions

  According to the Shanghai Securities News, SAIC's sales and performance have dropped again and again, and Shanghai executives have been unable to sit still. The situation of SAIC has attracted the attention of senior officials in Shanghai, and has been asked to study the existing problems, including brand, quality and sales. At the same time, relevant departments in Shanghai will step up support for SAIC's nine major brands and a number of new cars.

  SAIC was "interviewed" 2020-05-01
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  Fewer and fewer people understand the public, and Skoda's sales in China remain low.

  Skoda brand dealers popular publicity of such a phrase-"understand the public to buy Skoda", but the reality is that less and less people understand the public. Skoda released sales figures today, with global delivery of 913700 vehicles in the first nine months of this year, down 2.7 per cent from a year earlier, mainly due to a further decline in sales in China, Skoda's biggest decline. Skoda delivered 25300 new cars in China in September, down 17.2% from a year earlier. Sales in the first three quarters totaled 194500, down from 250200 in the same period last year.

  Skoda sales 2019-10-16
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  Skoda's global sales decline, saying it wants to be the second "new Jetta"

  Skoda officially announced the production and sales of KuaiBao in November. A total of 109000 new cars were sold worldwide in November, down 1.0 per cent from a year earlier, with the domestic market accounting for 24.86 per cent, still Skoda's largest single market, but still down 3.2 per cent from a year earlier. Not only is the performance of the Chinese market mediocre, but Skoda's performance varies from region to region, with the entire Western European region falling 3.6% from the same period last year, with Europe's largest German market declining by 9.5%, while most other regions show an upward performance. but it can't reverse the downward trend in the whole region. As for the central European market, Skoda 11.

  Skoda 2019-12-15
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  Sales in China plummet 37%. Will Skoda withdraw from China?

  According to the latest figures released on Volkswagen Group's Skoda Automotive website, the Skoda brand sold 731300 vehicles worldwide in 2022, down 16.73% from a year earlier. Skoda said that in the past year, Skoda and the automotive industry have faced many challenges, including a persistent shortage of semiconductors.

  2023-01-25
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  Sell only, not produce! Car companies are considering withdrawing from China for another hundred years.

  Skoda, a subsidiary of Germany's Volkswagen Group, is considering withdrawing from China and will make a final decision next year, Reuters reported. General Manager Klaus Zelmer (Klaus Zellmer) said in an interview with Automobilwoche that the competition in China is too fierce at present.

  Kodak Brand China Automotive sales Volkswagen Market models subsidiaries products domestic Group Yu Si growth sales 2022-12-12
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  Skoda's operating profit fell by 25% in the first quarter due to the unspeakable secret of the development of the Chinese market.

  The Skoda brand of Volkswagen Group reported that sales revenue in the first quarter of 2020 was 4.85 billion euros, down 1.4 percent from 4.92 billion euros in the same period last year, and operating profit was 307 million yuan, down 25.1 percent from 410 million yuan in the same period last year. However, compared with the same period in 2019, it is clear that Skoda's overall business has been seriously affected by the current economic situation and necessary measures. Skoda CEO Mayboner said the shutdown meant a loss of 100000 cars and that global car sales in the coming months were still unpredictable, but the company had done a good job.

  Skoda 2020-05-05
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  From "Volkswagen" to minority, Skoda's sales halved again.

  On June 18, SAIC Volkswagen Skoda's new Kodiak was officially launched. Among them, Kodiak launched a total of four models, the official price is 18.69-243900 yuan; Kodiak GT launched a total of two models, the official price is 203900 yuan, 243900 yuan respectively. Refer to the cash in

  Kodak Volkswagen Model Acker car Cody Brand sales New Market Price official aspect system not for 2022-06-19
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  Brand new LOGO! Skoda's new pure electric model unveiled

  On August 31st, Skoda officially released a new brand logo and a new car concept map, which will be applied to Skoda models in 2023. From the newly released new LOGO, Skoda, like many current car brands, adopts a flat and minimalist design style. Skoda Quan

  Kodak models new logo sales new cars cars Volkswagen brands electric design products markets concepts compact 2022-08-31
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  There are less than 100 domestic dealers, and Skoda's sales have halved again.

  According to the insurance figures, SAIC Skoda sold a total of 3662 vehicles from January to February 2023, down 66.28% from the same period last year, including 1729 in February. Skoda has plummeted in the Chinese market in the past 2022, with annual sales of only 44600 vehicles, down 37.4% from the same period last year.

  Kodak sales Automobile China Volkswagen Brand Market Model Product Shanghai Dealer domestic quantity Province 2023-03-18
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  Skoda's new generation of Ming Rui released, is this design worth exploring and positioning by the public?

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  Skoda Ming Rui 2019-11-12
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  Hit hard by the Chinese market, Skoda's profit fell 55% in 2020

  ​ was hit hard by the COVID-19 epidemic last year, and for Skoda brands, the decline in the Chinese market was even more serious, resulting in a sharp decline in the group's financial results last year.

  Skoda 2021-03-26
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  Skoda finally found the right position and lowered the standard of its independent sales department.

  Skoda, a subsidiary brand of Volkswagen Group, not only belongs to the same level as Volkswagen, but also has a competitive relationship, and has an extraordinary position abroad. However, when it comes to the domestic market, everything seems to have changed. Skoda's performance is not as dazzling as Volkswagen, and it even has to rely on the "halo" of Volkswagen. Skoda, which originally did not have much competitiveness with Volkswagen, now has to face one more Volkswagen Group for a new domestic brand-Jetta.

  Go up to Skoda 2019-12-21
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  Sales continue to plummet, the darkest moment for Skoda brand in China

  Although the lukewarm Skoda has a popular aura, its overall sales volume does not account for a large proportion of Volkswagen's China business. Unlike the Volkswagen brand, Skoda is a passenger car brand focused on the middle and low end of the market in China, with sales of 340000 vehicles in 2018, an increase of 4.9% over the same period last year. The Chinese market is still Skoda's largest single market in the world. However, in 2019, China's new car sales continued to decline, market competition intensified, Skoda brand suffered a stall. Skoda fell 31% in may, following a 40% year-on-year drop in April. Sales figures for May showed that Skoda sold 2. 5% of its new cars in China.

  2019-06-15
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  The only declining market! Skoda's sales in China fell 43% in the first half of the year.

  Recently, Volkswagen Group's Skoda brand released the latest global sales figures for the first half of the year. According to data, Skoda sold 515300 vehicles worldwide in the first half of 2021, up 20.85 per cent from a year earlier. In terms of specific models, Mingrui is Skoda's best-selling product, with cumulative sales of 121000 vehicles in the first half of the year. Klock and Kemick sold 75500 and 73700, respectively. In addition, Kodiak sold 64700 vehicles. From a specific market point of view, Skoda's sales volume increased in many markets, including 237900 vehicles in Western Europe, Central Europe and Eastern Europe.

  Skoda 2021-08-01