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In view of the hot topic of "marketing expenses of automobile enterprises" discussed on the Internet, some people think: "among the new energy car enterprises, the ideal car is the one that spends the most money on marketing." In this regard, ideal Automobile founder, Chairman and CEO Li wants to post a number of clarifications on his personal social account. Li Xiang said: "our brand market expense rate is 0."
For car companies, selling well under the brand not only has a more mature technical level, but also needs to carry out brand marketing and maintenance to enhance the influence of the brand. For this reason, the investment in marketing is also a necessary expenditure for all automobile companies every year.
As the largest listed automobile company in China, SAIC Group accounts for only 1.71% of the total revenue every year. According to SAIC's financial report data, the company achieved annual revenue of 902.2 billion yuan in 2018, with a net profit of 36 billion yuan belonging to listed companies. In 2018, the group's R & D expenditure was 15.39 billion yuan, an increase of 18.29% over the same period last year, accounting for about 1.71% of the total revenue. Compared with the major foreign automobile companies, there is a large gap in R & D investment. BMW achieved revenue of 97.48 billion euros and net profit of 9.815 billion euros in 2018, while R & D investment was 68.9.
According to the US technology media "The Verge", Bi Fukang, the current CEO of FF and former chairman of Baiteng, revealed the "underlying reasons" for resigning as chairman of Baiteng at a media event held at FF's headquarters in Los Angeles. Bi Fukang, known as the father of BMW i8, started his own business after BMW resigned. In 2016, Bi Fukang joined FMC, a new car company, along with Dai Lei, who also worked at BMW. At that time, Foxconn and Tencent were investors in FMC. However, due to various reasons, Tencent and Foxconn withdrew one after another, Bifukang and Dai Lei had no choice.
A few days ago, Evergrande Health announced that the group recorded a net loss of about 1.4 billion yuan as of 2018. It was also explained that the Group's new energy vehicle segment is expected to record a net loss of about 1.7 billion yuan in 2018, as the Group undertook the 2018 investment Smart King Ltd through equity accounting. After that, it recorded losses and had to bear the relevant loan interest expenses and other expenses. The marriage between Evergrande and Jia Yueting lasted only a year, and eventually the two sides broke up unhappily. On June 25, 2018, Evergrande bought Hong Kong Shiying Company for HK $6.746 billion.
According to domestic media reports, Porsche officially released financial report data for the first three quarters of this year. Porsche's operating revenue in the first three quarters of this year was 20.49 billion euros, up 7% from a year earlier, while there was also an increase in sales profits (excluding special services expenses), new car deliveries and the size of employees. Porsche's sales profit (excluding special services expenses) in the first three quarters of this year was 3.35 billion euros, up 1% from a year earlier; the return on sales was 16.3%; the sales profit was 2.81 billion euros, and the return on sales was 13.7%. Porsche delivered 202300 new cars in the first three quarters, the same as.
On the evening of March 22nd, Evergrande Health issued a profit warning announcement, which showed that the net loss in 2019 is expected to be about 4.9 billion yuan, which is further larger than the loss of 1.428 billion yuan in 2018. For the reason for the further expansion of the loss, Evergrande Health said that it is mainly due to the expansion of new energy vehicle business, which is in the investment stage, the purchase of fixed assets and equipment, research and development and other related expenses and interest expenses have increased. Evergrande Health estimates that the group holding company expects a net loss of 2 billion yuan in 2019, a net loss of 3.2 billion yuan in the new energy vehicle business, and a net profit in the company's health management business over the same period.
On February 28th, Volkswagen Group released its 2019 results. According to the financial report, Volkswagen Group's full-year sales revenue was 252.6 billion euros (1.9468 trillion yuan), up 7.1 percent from 235.8 billion euros in the same period last year. Operating profit was 17 billion euros (131 billion yuan), up 21.8 percent from 13.9 billion euros last year. Operating profit excluding special project expenses was 19.3 billion euros (148.7 billion yuan), up 12.8 percent from 17.1 billion euros last year. Volkswagen Group said that Volkswagen's share of major markets has increased.
On November 3rd, Li Bin, chairman and CEO of Xilai Automobile, issued a full letter to the employees of Xilai, confirming that it would cut about 10 per cent of its jobs, and that the specific adjustment would be completed in November. Li Bin said in the letter that the company will ensure long-term investment in core key technologies and maintain the leading edge of technology and products.
According to relevant media reports, Mr. Sun from Jinan came to a Toyota 4S store to test drive a car, but unexpectedly, there was a traffic accident during the test drive. Not only the vehicle was damaged, but also the injured party in the accident asked for a compensation of 8000 yuan. What's going on? On September 10, Mr. Sun from Jinan came to a Toyota 4S store in the provincial sports center for a test drive after making an appointment. Unexpectedly, Mr. Sun had an accident in the process of test driving. Mr. Sun collided with a moving electric car, and the driver of the electric car was injured on the spot. According to Mr. Sun, riding an electric bike is an old man, which happens to be a blind spot.
Recently, the Civil judgment of second instance on Product liability disputes of Guangzhou Baoyue Automobile Trading Co., Ltd., BMW (China) Automobile Trading Co., Ltd., issued by the Intermediate people's Court of Guangzhou City, Guangdong Province, rejected the above and upheld the original verdict. this judgment is final. The course of the case: in March 2011, Xiao bought a BMW off-road vehicle in Guangzhou Baoyue for 709000 yuan. in the subsequent use process, the plaintiff used the vehicle according to the vehicle manual and maintained it regularly. In September 2018, the car suddenly smoked and caught fire while driving on the road, and was finally burned into an empty shell. In October 2018,.
Recently, the discipline Inspection Commission of Dongfeng Company said that in order to continuously strengthen the shock and deterrent effect of positive wind and anti-corruption warning education and vigorously create a festive atmosphere of civilization and thrift, the company's discipline inspection commissions at all levels have investigated and dealt with six typical problems that violate the spirit of the eight regulations of the Central Committee: Li Baocai, former general manager of Dongfeng Special Automobile (Shiyan) Special vehicle Co., Ltd., illegally accepted gifts during the 2015 and 2016 Spring Festival Li Baocai received a total of 12 bottles of high-end liquor from business-related units, worth 10680 yuan. Li Baocai also has other serious violations of discipline and law. In November 2020, Li Baocai was expelled from the Party.
For Evergrande, which has entered the field of new energy vehicles for more than a year, it is still facing losses. Evergrande Health issued a profit warning at around 23:00 on the evening of August 9, before the half-year results were announced. according to information currently available to management, the company is expected to have a net loss of about 2 billion yuan and a net profit of about 200 million yuan in the first half of the year. For the main reason for the loss, Evergrande said that due to the expansion of new energy vehicle business, it is in the early investment stage, research and development and other related expenses and interest expenses have increased. But Evergrande Health stressed that despite losses in the new energy vehicle business, the development of the health management business remained stable. The new energy vehicle business is.
German carmaker Volkswagen is considering further cost cuts to cope with the impact of COVID-19 's epidemic, a spokesman for Volkswagen said on Saturday, Reuters reported. Earlier, affected by the epidemic, falling demand and supply chain disruptions, a number of Volkswagen factories around the world have shut down production, closing almost all factories in Europe and the Americas. Herbert Dis, chief executive of Volkswagen Group, said in an interview with the media that for every week of shutdown, the company loses about 2 billion euros (16 billion yuan) in high fixed costs, losing an average of 286 million euros (2. 5 percent) per day.
Without accident, Weilai lost a huge amount of money again! Before the US stock market opened on August 29th, Xilai officially released its results for the second quarter of 2023, and a bad financial report card was released to the public. According to the financial report, the revenue of Weilai in the second quarter was 8.772 billion yuan, down 14.8% from the same period last year and 17.8% from the previous month.
Tuge, a car-sharing company that has been repeatedly exposed about the loss of funds and the difficulty of refunding the deposit, has posted the image of "Piggy Page" on its shared cars without authorization and promoted it. The author of Pig Page thought that the company had infringed its copyright and sued the company to the Beijing Internet Court. On August 15, the Beijing Internet Court of first instance ruled that Tuge Company had infringed upon the plaintiff's right of reproduction and the right of information network dissemination, and ordered it to immediately terminate the infringement of copyright and compensate for economic losses and reasonable expenses for safeguarding rights totaling 500000 yuan. Plaintiffs Entertainment one and Aberdeen sued in court that June 4, 2014.
China-based electric carmaker Ulai has cut 20 and 50 jobs in San Francisco and Santa Clara, respectively, according to the California Department of Employment Development. Xilai submitted a notice on April 9, which will take effect on June 8. The reason for the job cuts was not mentioned in the report for the time being, but in the whole of 2008, it had a total revenue of 4.95 billion yuan and a net loss of 9.639 billion yuan, with a total production of 12775 ES8 models and a total delivery of 11348 vehicles. Some analysts estimate that it may be done to save costs in the open sea after the initial loss.
According to the internal documents sent by Delphi Technology to all paid employees, novel coronavirus spread wantonly around the world, and the epidemic escalated in many places around the world, which had a great impact on the development of the industry. Our customers and suppliers are suspending their production operations and some engineering research and development work around the world. As a result, our customer orders have been greatly reduced, and Delphi's business has been greatly affected.
On April 25, Mitsubishi Motors issued a confirmation notice of non-operating expenses and special losses. Mitsubishi Motors said that GAC-Mitsubishi Motors Co., Ltd. launched the new Euroland in December 2022, but as competition in the Chinese market intensified, sales targets continued to fail, so it is expected to be in fiscal year 2022 (up to 2023).
Recently, Liu Yongzhao, president of Hengchi New Energy Automobile Group, said that the hardware specification of Hengchi 5 is very high, selling only 179000, which is really very competitive. It also said that after the pre-sale conference, the market reaction was very good, even better than expected, from the current point of view Hengchi big sales has become a foregone conclusion. On July 6th, Hengchi Xin
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
Deadlock! Volkswagen may face mass strike
Many BMW 4S stores are running away! Fujian Consumer Council named
Chicken feathers all over the ground! A total of 570 million yuan has been executed by the giant 4S store giant group
It really looks like this! New BMW iX3 patent map exposed
Another family! Ford officials announce layoffs of 4000 people
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