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  Tesla recruits public relations managers in many places in China, including dealing with the crisis of public opinion

  Tesla's global core public relations team at the US headquarters has been disbanded, and CEO Musk is single-handedly maintaining the brand image and unified promotion. To Musk, Tesla does not seem to need public relations. However, in the special Chinese market environment, Tesla urgently needs to expand the public relations team, so as to deal with the public opinion crisis well. A few days ago, a piece of information about Tesla's recruitment of a regional external affairs manager in China was circulated on the Internet. According to the recruitment information, Tesla China has decided to recruit regional external affairs managers in Beijing, Shenzhen, Guangzhou and other cities. Tesla's job description of the position is: responsible for establishing and maintaining in the regional market.

  Tesla 2020-10-14
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  Pressure of public opinion? Tesla is strengthening the Chinese public relations team.

  For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. Recently, it has been reported that Tesla will hire more people for the Chinese public relations team.

  Tesla 2021-02-23
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  Mercedes-Benz ranked first in the annual rights protection of China Consumer Association, and the quality defect became the hardest hit area.

  On January 13, the China Consumer Association released a report on "Top Ten Hot spots of consumption Rights Protection in 2019", in which the incident of "Mercedes-Benz owners crying about rights protection caused reflection from all walks of life" has become the first major topic of social influence in 2019. The China consumers Association said that the result was calculated by the China consumers Association in conjunction with the people's Daily online public opinion data center, based on big data platform data and public opinion and social influence. Mercedes-Benz owners cried that the social impact index caused by the reflection of rights from all walks of life reached 80.5, reaching the top of the list. Review of the incident-in April 2019, a video of a woman crying on the hood of a Mercedes Benz went viral on the Internet. See.

  Benz Mercedes-Benz rights protection 2020-01-13
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  Is the Weilai car too black? One day to refute the rumor, facing a huge crisis of public opinion.

  Since the new force of Chinese car-building has been in mass production for more than a year, it has been constantly questioned by the outside world, and it has been faced with a crisis after falling into problems such as large losses, declining delivery volume, product safety risks, public opinion crisis and so on. Weilai, which issued a clarification statement for two consecutive days, once again attracted attention, and even Li Xiang, one of the shareholders, felt that there was a "bad phenomenon". Media sources pointed out that Weilai, which is listed on the New York Stock Exchange in the United States, is planning to return to Kirchuang. IDG, Hillhouse Capital and others are involved in the operation. At the same time, Ulai will close its Silicon Valley office, which has more than 500 employees. In addition, Weilai also carried out a new round of layoffs.

  Car Wei Lai 2019-08-21
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  The Internet Information Office released a draft of automobile data safety management, and Tesla responded.

  On May 12, the State Internet Information Office issued a notice on "several regulations on Automobile data Safety Management (draft for soliciting opinions)" for public consultation. The content points out that in order to strengthen the protection of personal information and important data, standardize automobile data processing activities, and safeguard national security and public interests, in accordance with laws and regulations such as the Cyber Security Law of the people's Republic of China, the State Internet Information Office, together with relevant departments, drafted several provisions on Automobile data Security Management (draft for soliciting opinions), which is now open to the public for comments. There are several points worth paying attention to in this regulation. The opinion draft clearly points out that the operators are in the Communist Party of China.

  Tesla 2021-05-13
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  Lexus postponed the pre-sale of its flagship model LM due to excessive public opinion on the "price increase".

  Lexus, which has always had "price increase" public opinion, launched its first flagship car, the MPV LM, at last year's Shanghai auto show. A year later, the model finally ushered in a pre-sale period. It was scheduled to start pre-sale on January 10 this year, and announced the pre-sale price. However, because the "terminal price" of the LM model has been a hot topic, Lexus decided to postpone the pre-sale time to January 15 and directly announce the manufacturer's suggested retail price.

  Lexus 2020-01-11
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  Negative public opinion can't stop it! Tesla's sales in China soared in May

  According to the Federation of passengers, sales of new energy vehicles in May 2021 were 185000, an increase of 177.2% over the same period last year and 17.4% month-on-month. The cumulative sales from January to May of 2021 were 776000, an increase of 235.7% over the same period last year. The one that attracts the most attention among the new energy car companies is Tesla. According to the FIFA data, Tesla's wholesale sales in China in May 2021 were 33463, of which 11527 were exported, 21936 were retail in China, and the cumulative sales from January to May were 128588. Specific to the model, the domestic Mod... delivered from January 18

  Tesla 2021-06-08
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  The impact is far-reaching! Tesla ranks first in the protection of rights of the year.

  On January 25, the China Consumer Association (hereinafter referred to as "China Consumer Association") released a report on "Ten Hot spots of Public opinion on Consumer Rights Protection in 2021", in which "car roof rights protection incident exposed service loopholes of car companies" has become the first major topic of social influence in 2021. The China consumers Association said that the result was calculated in conjunction with the people's Daily online public opinion data center, based on big data and the social influence of public opinion, in which the social impact index of the "car roof incident" caused reflection from all walks of life reached 100.9, reaching the top of the list. Event Review: on April 19, 2021, at the Media Day of the 19th Shanghai International Auto Show, a man wearing brakes failed.

  Tesla 2022-01-25
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  Volkswagen CEO suddenly went popular on Weibo, and the crisis of public opinion broke out.

  Volkswagen CEO Herbert Dis suddenly went on Weibo hot search because he publicly "complained" in recent days that only China contributed to Volkswagen Group's revenue at a time of the pneumonia epidemic, and there was no revenue in other markets. China has well controlled the spread of the virus during the COVID-19 epidemic, but there are still signs of virus spread in other countries and regions. Based on this, Volkswagen has closed almost all its factories in Europe and the Americas, while its plants in China have now resumed production. Volkswagen Group CEO Herbert Dis said on the German ZDF program that if the novel coronavirus pandemic can not be controlled like China, it is possible.

  Volkswagen 2020-03-28
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  It is suspected that Musk responded to the protection of rights: "focus on products, trust the public" was ridiculed.

  Since Tesla disbanded the global core public relations team at the US headquarters, CEO Musk alone has maintained the brand image and carried out unified publicity, which often seems unable to achieve timely early warning and effectively deal with public opinion crises. For example, after nearly a week of defending the rights of Tesla, the female car owner of the recent Shanghai auto show, Musk made an announcement on this.

  Musk. 2021-04-28
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  Great Wall Motor Announces the list of "10 million reward Plan"

  Great Wall Motor recently announced the first clue awards of "Operation net net" on its official Weibo. Officials said: since the launch of the "net Operation" on March 10, offering a reward of 10 million yuan, as of July 14, netizens have received nearly 1,000 reports, and "part of the Internet Water Army has maliciously erased it."

  Internet Automobile Great Wall Internet Army Action Brand legal Affairs clue netizens Public opinion Ministry of Justice reporting Center Information Judicature official 2023-07-21
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  Under pressure from public opinion? Tesla donated another 5 million to fight against COVID-19

  As novel coronavirus's pneumonia continues to spread every day, a large number of anti-epidemic substances are in shortage, many aspiring people and enterprises have to lend a helping hand. Tesla announced on his official Weibo today that he will donate 5 million yuan in special funds to help the Chinese government support the Centers for Disease Control and Prevention and other institutions in response to the epidemic. As a matter of fact, as early as January 28th, Tesla has already pushed the notice of free charging of all series of vehicles at super charging stations to domestic car owners. According to the notice exposed by the car owner, from now on, Tesla will temporarily open all vehicles to charge free of charge at super charging stations until the epidemic is lifted. And.

  Tesla 2020-01-30
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  Volkswagen Group CEO Dis officially launched Weibo, netizens have put forward their opinions!

  HerbertDiess, chairman of Volkswagen Group's management board, launched a personal Weibo on Feb. 17, a move he hopes to communicate with Chinese consumers at zero distance and cheer for Wuhan.

  Volkswagen CEO launched Weibo 2020-02-17
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  Li Bin is furious! The car critic "No. 38" has apologized for attacking the owner of Weilai.

  On April 22nd, Li Bin, chairman and CEO of Xilai Automobile, issued a post in several channels criticizing the public remarks made by the car critic "38 American performance Control", rejecting his personal attacks on Xilai users and demanding that he immediately apologize. The incident originated on the 21st, when "the 38th" said some controversial words in an article comment, causing a thousand waves with one stone, causing some netizens and car owners to denounce. The voice of public opinion became louder and louder, and then "the 38th" deleted the statement and said, "if my example is not good enough to hurt some ES8 owners, then I am sorry, my intention is not to target you, nor do I want to give it to you."

  2019-04-22
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  Troubled times! Besieged by three pieces of public opinion in one day, Xilai said that it was very passive.

  On November 4, the latest sales figures showed that a total of 2625 cars were delivered in October, an increase of 25 per cent from the previous month and 61 per cent from a year earlier. Among them, the delivery volume of the ES6 in October was 2220, with a total of 6829 from January to October, while that of the ES8 was 306, an increase of 4 per cent from the previous month. As of October this year, a total of 14867 cars have been delivered by Xilai. On the day of the announcement of sales, shares of Xilai rose 4.83% to $1.52 in pre-market trading. However, in the grim environment of the car market, it is easier to attract attention than the growth of sales.

  Weilai 2019-11-14
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  Tesla compromised? Tesla sets up a data center in China to realize domestic data storage.

  Since the incident of safeguarding the rights of Tesla car owners, the discussion on the data and information security of intelligent vehicles has attracted wide attention from the society. A few days ago, the Secretariat of China Cyberspace Safety Association held an expert seminar on "several regulations on Automobile data Security Management (draft for soliciting opinions)".

  Tesla 2021-05-26
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  Weilai was mired in public opinion, and Li wanted to post that he didn't take the blame for the car's negative news.

  Since the end of last year, Xilai has been surrounded by negative news: spontaneous combustion, winter service life, semi-finished products, recalls, etc., making the young brand more difficult in an already tough environment. According to the data released by Xilai Motors, a total of 9044 cars were delivered from January to July this year, while the annual sales target is 40,000 to 50,000, although it ranks first among the new car makers, but compared with other traditional car companies, the gap is not the slightest. With the release of sales results, Wei Lai co-founder Zheng Xiancong also announced his retirement, followed by layoffs, returning to Kechuang Board, closing Silicon Valley offices and other news.

  Wei Lai Li Xiang 2019-08-20
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  Tesla was named by the China Consumer Association!

  On April 22nd, the China Consumer Association released the Annual report on the Protection of consumers' Rights and interests in China (2021). The "Annual report" points out that important achievements have been made in the governance of consumer infringement in key areas in 2021, but related problems can not be ignored. For areas where consumer tort problems are more frequent or become hot issues of public opinion, we still need to improve the intensity and level of governance. In "the protection of rights caused by the consumption of new energy intelligent vehicles", it mainly shows the following aspects: first, vehicle safety problems, such as sudden acceleration, flameout, oil leakage, abnormal engine noise, brake steering failure and so on. The existence of these problems shows that they are relevant.

  Tesla 2022-04-22
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  The fuel truck was criticized as a "tractor" and the poster of the car caused a stir.

  In many cases, the car owner group and the brand image are forcibly linked together, and the quality performance and behavior habits of the car owner group are often spread by the majority of netizens, thus affecting the overall image and reputation of the brand. As a new car brand, Weilai does not have too many scruples in this respect, and even uses the quotations of car owners as a way of corporate publicity for public display at the auto show, causing collective complaints from netizens. Weilai publicizes the original quotation of the copywriter's owner: "if you don't open it, you can't quit." I'm used to driving, but I really don't want to touch the fuel car. " "as the oil car replaced the horse-drawn car in the first place, the tram will replace the fuel car." "what?

  Weilai ES8 ES6 2019-11-25
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  Tesla: don't want to spend time and energy on marketing and public relations

  For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.

  Tesla 2020-12-14