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  Chery's new car listing copywriter is accused of being "vulgar"

  When doing new car promotion, automobile brand manufacturers are bound to take into account the brand image, product positioning, user group characteristics and other aspects, and finally choose the scheme with the best effect, including the choice of spokesmen, copywriting planning and so on should meet the needs. However, recently, an independent brand manufacturer was accused of using "vulgar" copywriting content at the launch of the new car. Recently, Chery's new compact car, the Arize 5 PLUS, has been officially put on the market. The new car can be regarded as an upgrade of the Arize 5, offering two front face designs. There are two 1.5L/1.5T engines available in terms of power, and the matching is manual /.

  Chery Automobile 2020-12-21
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  There is Xiaopeng in every Pengyou's brain, and he Xiaopeng's strange copy is bombarded.

  When promoting the products, senior executives are bound to take into account the brand image, product positioning, user group characteristics and other aspects, and finally choose to meet the actual needs of copywriting to establish a positive image for the enterprise. Recently, a senior executive of a domestic car company posted a paragraph on Weibo, which was originally intended to express that the brand image was "deeply rooted in the hearts of the people", but the end result was "counterproductive". He Xiaopeng, founder of Xiaopeng Automobile, posted a text picture on Weibo on April 17. He Xiaopeng wrote on Weibo: "A Pengyou just took an MRI picture of his brain. It turns out that every Pengyou may have a Xiaopeng in his head.

  Xiaopeng automobile 2021-04-18
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  Ford issued an official apology in China!

  On January 28th, Ford China officially released a Weibo with the words "China, We are coming", accompanied by a publicity poster. Soon after the release of the Weibo, it sparked a heated debate among netizens because the copy of the poster was "2021 Chinese year of the Horse". Many people find it strange to see here. Isn't 2021 the year of the Ox? how did it become the year of the Horse? Could it be Ford's copywriting error and the emergence of typos? As a result, many netizens complained about such a low-level mistake in Ford China under the Weibo. Some netizens even joked directly, "in ancient times, Zhao Gao referred to deer as horses, but now Ford does not know cattle and horses." In the face of netizens' complaints.

  Ford 2021-02-02
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  A car sales company is surprised to see vulgar marketing: a single report, two single kisses

  Recently, some netizens posted a marketing video about a Volkswagen 4S store. From the video, you can see a female saleswoman holding a sign that read: one order: report, two orders: kiss, three orders: dinner together, four orders: it's up to you.

  A 4S store of Volkswagen 2021-06-18
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  Xiaopeng car is reported to have stolen pictures to publicize, official: provided by the supplier has been deleted

  After Audi's copywriting was accused of plagiarism, Xiao Hongshu netizen Y.z posted an article on Xiaopeng's official Wechat account on June 1: recently, he saw Xiaopeng car embezzled the photo he took in September 2020 and publicized it. However, he did not receive any authorization for the use of this picture before.

  Netizens services marketing events companies pictures cars Xiaopeng advertising consultation publicity media consulting services awareness limited 2022-06-03
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  Honda advertisement was accused of stealing other people's experience, and the photographer sent a letter of apology.

  Following the "Audi Lesser Fullness of Grain Advertising plagiarism" incident, an advertising creativity of Honda was questioned about plagiarism. According to auto industry concerns, the video was released on April 14 under the title "Qupai" and titled "the Story of me and Mingyue Village: the company of UR-V, Let Love live up to expectations". May 22nd

  Video advertising car Ningyuan brand Honda Mingyue plagiarism shooting Audi publicity events company business story 2022-05-23
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  The loss is over 4.3 billion! Tengli will release three models this year.

  The high-end MPV model is finally coming! Yesterday, Zhao Changjiang, general manager of BYD's sales division, revealed on Weibo that Tencent has launched three models this year, involving MPV, medium-to-large SUV and medium-sized SUV. It said that Teng Teng high-end MPV models have two versions of plug-in hybrid, also equipped with four-wheel drive and two-wheel drive system, the price range will be wider. It is worth noting that Zhao Changjiang has released several warm-up copywriting about the high-end MPV on social networking platforms this year, and also released a promotional video about the high-end MPV on April 1. About the momentum MPV, there have been a lot of information about the appearance and configuration of vehicles.

  BYD 2022-04-05
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  Geely Galaxy released, BYD Chang'an learn from BBA "flirting"?

  February 16, Geely brand high-end new energy series officially announced the name-Geely Galaxy. According to the official explanation, Galaxy means "starry sky that everyone looks up to", while Geely is equipped with three promotional posters. It is understood that Geely will officially release the "Geely Brand New Energy Strategy" on February 23.

  Geely Galaxy Deep Blue Changan New Energy cars posters products Brand feeling netizens background Biya broken Line New car 2023-02-16
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  China fined 50, 000 for Weibo rubbing with Olympic hot spot BMW

  BMW China's official Weibo was punished by the Chaoyang District Market Supervision Administration in Beijing for reposting related topics during the Olympic Games, according to a penalty posted on the website of the national enterprise credit information publicity system.

  BMW fined 50 000 for using Olympic logo 2022-01-04
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  After Audi's advertising plagiarism, Honda was also exposed as advertising plagiarism.

  Following FAW Audi "Lesser Fullness of Grain advertisement" plagiarism incident, Honda car advertising is also suspected of plagiarism. On May 22nd, a blogger with the Weibo account "far far rather than far away" posted a post on Weibo questioning an advertisement posted by Honda that was suspected of plagiarism. "I would rather be far away than far away" said that the publisher of the video was called "Qapang".

  Advertising video Honda Mingyue car plagiarism shooting brand Ningyuan not far story Zhang Xian event business each other 2022-05-22
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  Tesla: 2020, you refuel bar netizens: refueling for five minutes, charging for five hours

  With the advent of 2020, electric car giant Tesla can't help but send his best wishes to everyone. It can be found in the official WeChat that Tesla published an article entitled "2020, you …" on the same day by New Year's Day. "the article, the content of the article is also very simple, only" 2020, you come on "this sentence to express Tesla's" blessing ". Is Tesla really expressing New year's wishes? If the target is consumers, then you can think that this is a good blessing, but things do not seem to be so simple. Through this sentence, what you feel more is Tesla's mockery of other automobile companies, especially in the field of fuel cars.

  Tesla 2020-01-02
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  Geely Xingyue L: I want to play ten

  Recently, a poster about Geely Xingyue L sparked a heated discussion among netizens. As can be seen from the content of the poster, Geely Xingyue L released me to play 10, 10 opponents, dominating the audience. As long as one guard, thousands of troops are difficult to capture the slogan, and from the poster, in the Xingyue L standard models, in addition to 200000 mainstream and joint venture compact SUV models, but also includes Audi Q5L, BMW X3, Mercedes-Benz SUV and other luxury brands. From this point of view, Xingyue L is to crush the rhythm of the current mainstream joint venture SUV, such as BBA. Netizens also said one after another: according to the analysis of industry insiders, due to the comparison of car prices.

  Geely Xing Yue L 2021-08-27
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  He posted "Pig Page" on the shared car without authorization, and Tuge was sentenced to 500000 yuan in tort damages.

  Tuge, a car-sharing company that has been repeatedly exposed about the loss of funds and the difficulty of refunding the deposit, has posted the image of "Piggy Page" on its shared cars without authorization and promoted it. The author of Pig Page thought that the company had infringed its copyright and sued the company to the Beijing Internet Court. On August 15, the Beijing Internet Court of first instance ruled that Tuge Company had infringed upon the plaintiff's right of reproduction and the right of information network dissemination, and ordered it to immediately terminate the infringement of copyright and compensate for economic losses and reasonable expenses for safeguarding rights totaling 500000 yuan. Plaintiffs Entertainment one and Aberdeen sued in court that June 4, 2014.

  Tu GE 2019-08-16
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  Ha ha ha! Mercedes-Benz was flirted by BMW again, but played without Audi.

  The German luxury troika, Mercedes-Benz and BMW often tease each other, while Audi claims that it is "better to be alone" and is essentially left out, a delicate relationship that is often used as a hot topic. Of course, this kind of relationship between them is not only rivals, but also friends, so that consumers around the world have seen the profound friendship between German luxury car companies for a century. Well, BMW is flirting with Mercedes-Benz again! During Halloween, BMW's official US account posted a tweet, "Now every car can dress up as its favorite superhero."

  Mercedes-Benz BMW 2019-11-03
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  "lift up the girls' skirt" and "feast your eyes"! Changan Ford advertisement is accused of being vulgar

  On May 18, Changan Ford posted a video on its official Weibo with the caption "is it true that boys are running at high speed and lifting girls' skirts in Japanese anime?" After that, there are inscriptions such as "# interesting experiment # # sharp PLUS to feast your eyes #". The video quickly became a hot topic among netizens and went viral on Weibo. Some netizens said that "vulgar, now there is no bottom line", "deliberately eye-catching bar!" Otherwise, the advertising planner had a cerebral thrombus for 10 years, and some netizens questioned, "how did this advertising plan pass, and what is the significance of the evaluation?" At noon that day, Changan Ford apologized: "the editor knows."

  Changan Ford 2021-05-18
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  "Lesser Fullness of Grain" copywriter was accused of plagiarizing popular search, Audi apologized!

  On May 22nd, # Audi Lesser Fullness of Grain Advertising plagiarism # topic rushed to the top of Weibo's hot search list. By the time of publication, the relevant promotional copy of Audi had been withdrawn. In response to this, Audi and Andy Lau have removed the relevant video from the shelves and issued a statement in response. May 21 is "Lesser Fullness of Grain", one of China's 24 solar terms. As

  Copywriting Audi plagiarism. 2022-05-22
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  This is crazy! Toyota buy one get one free, buy bZ4X and get Weichi free

  After Hubei Province launched the first shot of "car price reduction frenzy", local governments, car companies and dealers have opened large subsidy activities one after another, preferential subsidies are also getting stronger and stronger, and this price war has become more and more intense. Yesterday, a promotional picture from a FAW Toyota 4S store in Shenzhen, according to the copywriter: since all

  Toyota event discount car Wechi price price market competition intensity data consumer model car market sales volume 2023-03-11
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  Wei Lai said that he had refuted the rumor and complained about the "transfer order". Netizens: loyalty is not as good as preferential treatment!

  Since the day of New Year's Day, Tesla's sharp price reduction on its models has indeed maxed out on the Internet, quickly attracting attention both inside and outside the industry. After all, the price reduction of more than 100,000 yuan is a great impact on competitive models in the same industry. A few days ago, there was an online rumor that a large number of car owners had decided to transfer orders because of Tesla's price reduction, but Weilai officials have responded.

  Weilai 2021-01-03