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In the past, the joint venture brand was recognized by domestic consumers with its civilian price and good brand image, and occupied most of the domestic car market. However, in recent years, with the improvement of the strength of independent brands, the gap between their brand image and independent brands is gradually decreasing; on the other hand, with the sharp decline in the price of foreign high-end brands, the market of joint venture brands is also being eroded gradually. At present, joint venture brands are suffering from independent brands and foreign brands, and are in an awkward position. At present, the consumption concept of cars in the Chinese people is becoming more and more rational, for ordinary families.
Brand Finance (Brand Finance), a British brand appraisal agency, has released a list of the 2020 most valuable car brands in the world. Among them, the Mercedes-Benz brand has become the most valuable automobile brand in the world for three consecutive years.
The Wuling brand announced on May 21 that it would launch the brand's new LOGO at the launch ceremony of the 22 million vehicles on May 25. On May 10, the Roewe brand of SAIC Group released the "double standard" strategy, that is, the new "R mark" and "lion mark" to promote the brand upward and high-end. Following the Roewe brand, SAIC GM Wuling brand also announced a change of label. According to official sources, the Wuling brand will hold a 22 million vehicle launch ceremony on May 25, at the same time, the global silver standard of Wuling brand will also be officially released. Wuling classic red mark, which has been used for 33 years, may become history. In fact, the Wuling brand has existed for a long time.
After Harvard, WEY, Euler, Great Wall pickup, tank and salon six sub-brands, Great Wall may usher in a seventh sub-brand. On December 17, according to the information of the electronic bidding platform of Great Wall Holdings, Great Wall Motor is bidding for the "Great Wall car Brand Channel Design Project". According to the words "car brand" in the announcement, the Great Wall car business will operate in a separate brand form, and the announcement information also shows that Great Wall's car brand channel is divided into two modes: new retail and traditional retail. Including 4S stores, brand experience stores, city showrooms, merchant stores 4 forms, however, about this product.
Recently, at the 2021 China Automobile Dealers Conference sponsored by the China Automobile Circulation Association, Kaida Research Institute released a research report on the competitiveness of Chinese automobile brands in 2021. Brand competitiveness mainly examines the profit level of dealers, changes in brand market share, sales and investment recommendations and other indicators, according to the information, among luxury brands, Lexus, BMW, Mercedes-Benz, Porsche, Bentley and Red Flag have good reputation among dealers, while mainstream joint venture brands FAW Toyota, Guangzhou Automobile Toyota and Guangzhou Automobile Honda also get good scores, with a comprehensive score higher than 8. As can be seen from the chart, the dealer's attitude towards independent brands.
According to the market share data of major categories of brands released by the Federation of passengers, the cumulative sales of Chinese automobile brands from January to May were 3.1678 million, with a market share of 37.9%, while the cumulative sales of mainstream joint venture brands were 3.968 million, with a market share of 47.4%. In terms of specific departments, the market share of German, Japanese and Korean systems all declined in the first five months of this year, reaching 25.1%, 22.9% and 2.9% respectively. In contrast, independent brands had a market share of 37.9% in the first five months, an increase of 2.1% compared with 2020. The decline of mainstream joint ventures and the growth of independent brands have clearly formed a distinct pair.
The 2020 China Automobile Chongqing Forum was held at Chongqing Yuelai International Conference Center on June 13. At the meeting, Wu Song, member of the party committee and executive deputy general manager of GAC GROUP, said that in the face of the new challenges brought by the automobile industry, independent brands should seize this new development opportunity. Wu Song believes that independent brands should make efforts from four aspects: unswervingly promote brands upward, brands do not go up, independent brands can not go far; unswervingly promote technological innovation; pay close attention to hybrid transformation and gradually launch HEV products; and focus on intelligent network-connected new energy vehicles. Domestic passenger car sales rose 8.9% to 1. 9% in May, according to the China Automobile Association.
With the acceleration of consumption upgrading in the domestic automobile market, luxury brands have maintained a high growth trend in the first half of the year, even after the impact of the COVID-19 epidemic. After three consecutive months of year-on-year growth after March, the traditional off-season market still maintained a growth rate of nearly 30 per cent in July.
According to statistics from the China Association of Automobile Manufacturers, passenger car sales in China in April were 1.704 million, up 10.8% from a year earlier, down 9.1% from January to April. Passenger car sales from January to April increased by 53.1%. The performance of China's passenger car market in April was not optimistic, leading to a decline in annual sales to varying degrees, but even so, the market performance of China's own brands is commendable. Data show that from January to April, China sold 2.828 million brand passenger cars, with a market share of 41.6%, an increase of 3.4% over the same period last year. According to the passenger car departments announced by the association.
With the intensification of market competition and the gradual development to the direction of high quality, the high-end road of independent car enterprises seems inevitable. Some people believe that at present, independent car companies should first solve the problem of brands, and the launch of independent high-end brands is an important way. In 2020, a number of independent car companies have announced the establishment of high-end brands, in addition to Dongfeng "Lantu" new brand launch, SAIC Group and Changan Automobile have also announced the launch of high-end independent brands. SAIC is working on a new electric smart vehicle brand project codenamed "L", according to a report on the interface of SAIC's high-end electric car brand on October 12. The "L" project will be carried out by.
Car sales in China have declined for two years in a row. under this background, German and Japanese brands are selling better and better, while independent brands, American brands and French brands have declined to varying degrees.
On December 8th, Great Wall released production and sales figures for November 2022. According to the data, Great Wall sold 87600 vehicles in November, down 28.53 per cent from a year earlier. The cumulative sales from January to November were 990100, down 11.49 per cent from a year earlier. At this point, the Great Wall car was only finished in November.
Great Wall Automobile released production and sales KuaiBao on April 7, showing that car sales in March totaled 90240, down 10.59% from January to March, down 10.59% from January to March, down 22.41% from a year earlier. According to the annual sales target of 1.6 million vehicles announced by Great Wall Motor, the target for the first quarter is over.
Wang Chuanfu, chairman of BYD, said at the 2021 China Automobile Chongqing Forum on June 13, "I think the old habit of Chinese people looking down on independent brands should be changed, because we have really changed now, and we have no objection. People buy joint venture brands, but before buying them, they hope to have a look at the stores of their own brands, open them and compare them again. We are working hard and changing. We hope that domestic consumers will take a closer look at our own brands and drive more of our cars. " Wang Chuanfu said that Chinese brands have achieved comprehensive transcendence at the technical level, whether it is styling technology, batteries, electricity.
According to media reports, Seattle is working on a rebranding plan that will position Seattle as a higher-end brand to gain more benefits, and repositioning the brand is part of Volkswagen's strategy. The plan was revealed by Volkswagen CEO Dis at the Frankfurt Motor Show in September. Seattle may use its high-performance brand Cupra as a new brand name and develop a series of new cars that are expected to enter the global market in 2025. The Seattle Revival Plan is one of Volkswagen's brand rebranding plans. Some time ago, Volkswagen just launched a new brand, LOGO, which uses more.
A few days ago, the annual J.D.Power Automotive Brand loyalty Research report was officially released. The top five brands surveyed in the ranking are Subaru, Toyota, Honda, RAM and Ford, while the top five luxury brands are Lexus, Mercedes-Benz, BMW, Porsche and Audi.
Affected by the decline of the domestic automobile market in the past two years and the impact of the COVID-19 epidemic, under the squeeze of domestic car sales, the market share of independent brands has hit a new low. A few days ago, when General Secretary Xi Jinping visited FAW Group, he said that the current environment is organic in danger and organic in danger.
According to German media reports, Volkswagen Group is considering repositioning Skoda brand, lowering its brand positioning to a low-cost line, and will compete with medium-and low-end brands such as Korean and French brands in the future. Skoda CEO Mayboner said Skoda's brand value would not change in the future, but hoped to improve the strength of Volkswagen's brands by reducing competition from sister brand Seattle. This year, China's car market is grim, Volkswagen's models with domestic strength, sales do not have much impact, while Volkswagen Skoda brand is not so easy. Skoda sold 25300 vehicles in China in September this year, compared with the same period last year.
Having more children is easy to fight! The sixth brand of Great Wall has also been exposed? Recently, a picture of the Great Wall Automobile Group's "BC Brand 2022 Regional activities implementation Company bidding Project" was posted online, and the news shows that Great Wall Automobile will launch a new brand again in 2022, with the brand internal code name BC. According to the content of Great Wall holding electronic bidding platform, Great Wall Motor is carrying out the bidding work of "BC Brand 2022 Regional activity execution Company bidding Project". According to the bidding documents, the six major Great Wall brands (Harvard, Wei, Tank, Euler, pickup and BC) require each supplier to bid the most.
Wang Fengying, former general manager of Great Wall Motor, joined Xiaopeng Motor, and Great Wall Motor also ushered in personnel changes today. According to media reports, Chen Siying, former deputy general manager of LinkedIn Automobile sales Co., Ltd. has joined Great Wall as Wei brand CEO and general manager of tank brand marketing. For this personnel change, Great Wall Motor response form
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
It really looks like this! New BMW iX3 patent map exposed
Another family! Ford officials announce layoffs of 4000 people
Li Bin officially announced! The third brand will be released soon
Another family! A car company was filed for bankruptcy
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