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The luxury car market continues to grow rapidly, and the sales of several brands have soared and ushered in historical highs, which has once again become a major breakthrough in the automobile market this year. Luxury cars rose 86 per cent year-on-year in March, 60 per cent in February and 51 per cent in March 2019, according to the Federation of passengers. Reflects the luxury cars continue to maintain strong growth characteristics, consumer upgrading of high-end exchange demand is still strong.
Recently, a video of a parking lot full of luxury cars in Bagua Tianyi, Hangzhou, Zhejiang Province has sparked a heated discussion on the Internet and is regarded as a "graveyard" of luxury cars. It is not difficult to see from the video that this is a dilapidated parking lot. There are a large number of luxury cars parked in the parking lot, and the luxury car brands are also very different. There are familiar brands such as Corvette, Porsche, Bentley, Maserati, Rolls-Royce and so on. The price is as little as millions or tens of millions. The bodies of these luxury cars are full of stains, no longer the scenery of the past, and the parking area is also covered with weeds. These luxury cars are left here "unclaimed". According to professionals, the quality of these luxury cars is still.
Compared with the overall retail ratio of domestic car companies, which fell by 40% in March this year, retail sales in the luxury market fell only 20% from the same period last year, which is obviously better than the overall market performance, which also means that under the impact of the car market downturn and the epidemic, the demand for high-end purchases of consumer upgrading has picked up more quickly than the new market.
The Federation released a ranking of luxury car sales in May, with sales of more than 10,000 luxury cars in that month, a year-on-year surge, with three first-tier luxury brands of Mercedes-Benz and BMW Audi accounting for the majority of sales.
According to domestic media reports, Didi luxury car business has been opened in Beijing, Shanghai, Shenzhen and other cities. Didi luxury cars will face middle and high-end consumers, and if they want to meet their own image and price, then service is naturally the core. It seems that Didi is ready to fully develop the high-end ride-hailing market! It is understood that the starting price of Didi luxury car business is 35 yuan, and there are three driver modes to choose from: any company clerk, senior division clerk (additional fee 50 yuan) and English certification division clerk (additional fee 100 yuan). But the cost of Didi luxury car is nearly three times that of Didi Express Taxi and nearly twice that of Li Orange chauffeured car. The clothes of Didi luxury car.
According to data from the Federation of passengers, sales of narrow passenger cars in China increased by 372.9% in February 2021 compared with the same period last year, of which sales in the luxury market increased by 574.8%. It is not difficult to see that the growth rate of the luxury car market is much higher than the market level, once again continuing the hot sales of luxury cars in the market last year. Recently, the China Automotive Center released the February luxury brand sales ranking, which counts the top 15 luxury car brands by sales. Overall, BMW-Benz Audi occupies the top three positions. Tesla, as a car-building brand, has become a rookie of second-tier luxury brands, while Red Flag has become the only Chinese brand with more than 10,000 sales.
According to the latest statistics of the Federation of passengers, the domestic narrow-sense passenger car market sold 1.661 million vehicles in June, which rebounded further from May. Among them, the luxury car market performed brightly, with retail sales rising 27% in June from a year earlier, with a market share reaching an all-time high of 14.9%. Cui Dongshu, the passenger association, said that the rise in sales in the luxury car market was mainly due to the demand for high-end swaps and the price drop brought about by the new promotional discounts on luxury cars. According to the luxury car sales list released by the Federation, there were more than 10,000 luxury cars sold in June, achieving year-on-year growth. Mercedes-Benz, BMW, Audi, three first-tier luxury car brands accounted for the main sales.
Luxury brand sales in March 2021 were 51% higher than in March 2019, according to the Federation of passengers, which means that even without taking into account the impact of the 2020 epidemic, the luxury market grew by more than half in March this year. Although China is the world's largest car market, the performance is surprising. According to the statistical standards of the Federation of passengers, the guiding price of 300000 yuan is a watershed for luxury cars, and car brands with a price of more than 300000 yuan can be regarded as luxury car brands. The Federation released a ranking of luxury model sales in March, with nine luxury models selling more than 10,000 vehicles that month.
The car market has returned to its traditional off-season performance in July, but the epidemic affected the market growth trend in July this year, with an increase of 7.7% over the same period last year, with the luxury car market growing by 30% year-on-year and down 4% from the previous month. Market share remains at an all-time high of 15%.
The luxury car market continues to grow rapidly, and the sales of many brands have risen sharply and ushered in historical highs, which has become a major breakthrough in the automobile market this year. Luxury car retail sales rose 33% year-on-year in September, double-digit growth for many months in a row, and market share remained at around 15%, according to the federation of passengers. The demand for high-end cars brought about by consumer upgrading, as well as the increasing competition for luxury cars, have led to a continuous decline in prices, further expanding the consumer market covered by luxury cars. Under such circumstances, the luxury car market continued to prosper in October, with mainstream luxury brands rising sharply collectively. In the past October, the growth of second-tier luxury brands is more obvious, including Cady.
China's passenger car sales fell nearly 10 per cent in 2019 from a year earlier, and car dealers generally saw a decline in sales throughout the year, leading to a decline in performance, but luxury-branded passenger cars bucked the trend, with annual sales of 3.143 million vehicles up nearly 10 per cent from a year earlier. In this context, the main operation of luxury brand 4S stores of several dealer groups, last year's performance rose against the trend, more and more profitable. Meidong Automobile: net profit increased by 53.4% on March 27th, China Meidong Automobile Holdings Co., Ltd. announced its annual results in 2019, with a total revenue of 16.21 billion yuan, an increase of 46.5% over the same period last year.
is superimposed by the market recovery in the traditional peak season of September / October, coupled with the continuation of the domestic purchase boom, the luxury car market continues to maintain a strong trend. Luxury car retail sales rose 30% year-on-year in October, according to the federation of passengers. But it is worth noting that in such a growing environment, the best-selling models of various luxury brands showed some signs of decline in October.
With the acceleration of consumption upgrading in the domestic automobile market, luxury brands have maintained a high growth trend in the first half of the year, even after the impact of the COVID-19 epidemic. After three consecutive months of year-on-year growth after March, the traditional off-season market still maintained a growth rate of nearly 30 per cent in July.
Recently, domestic car companies are experiencing an unprecedented "price war", the major car companies "subsidy price reduction" information is everywhere, "price reduction tide" has become a key word in the automobile industry. According to incomplete statistics, so far, at least 40 car brands have participated through subsidies from manufacturers or price cuts by dealers. "
In the past year, the domestic automobile market has been in a downward trend. As the annual production and sales data have not yet been released, the cumulative production and sales of the domestic automobile market fell by 9% and 9.1% respectively in the first 11 months compared with the same period in 2018. However, in the face of such a market, luxury brands are on a rising trend, whether it is first-tier BBA or second-tier luxury. And this is inseparable from the "price for quantity" under the upgrade of luxury brands. According to the analysis of Cui Dongshu, secretary general of the National passenger car Association, in 2019, China's trade-in users have exceeded the newly purchased or additional consumer groups, of which 60% are new buyers. new or.
Under the influence of the epidemic in 2020, the sales of most brand models appeared, but the luxury car market bucked the trend. In terms of brand sales, sales of first-tier luxury brands BMW and Mercedes-Benz in China increased by 7.4% and 11.7% respectively in 2020 compared with the same period last year, while Audi's cumulative growth was 5.4%. Cadillac, a second-tier luxury brand, grew 8.2%, Volvo 7.6%, and Red Flag 100%. According to the luxury car sales list released by the Federation, there were more than 100000 luxury cars sold in 2020, with three first-tier luxury car brands of Mercedes-Benz and BMW Audi accounting for the main source of sales. In 2020.
Recently, the auto industry focused on statistics and released the TOP15 list of luxury brand sales in May 2022. According to the list, the BMW brand sold 58900 vehicles in May 2022, ranking first among luxury brands, with Mercedes-Benz and Audi at 51200 and 43800 respectively. Except for BBA
With the end of 2022, major car companies have also released global sales figures. According to US luxury car sales data, Tesla ranked first in the United States for the first time in 2022, surpassing BBA for the first time, ending the number one position of German luxury cars in the US luxury car market for several years.
On May 19, Mercedes-Benz released the latest brand strategic plan. Mercedes-Benz said that it will replan its product matrix, and in the future, the products will be divided into three major product matrices: high-end luxury, core luxury and new-generation luxury. In terms of specific product division, the "high-end luxury" product lineup includes Mercedes-AM.
The Federation of passengers released national passenger car sales figures for July. China's car sales are about 748800, down 15.5% from the previous year, 7.2% from the same period last year, about 644300 SUV sales, down 15.2% from the previous month, up 0.8% from the same period last year. It is worth mentioning that luxury brands showed a strong growth trend in July, achieving a year-on-year increase of 24%. By contrast, mainstream joint ventures and proprietary brands performed poorly, down 4 per cent and 14 per cent respectively from a year earlier. In July this year, luxury SUV sales ranking, Audi Q5, Mercedes-Benz GLC, BMW X3 ranked the top three, sales.
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