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When doing new car promotion, automobile brand manufacturers are bound to take into account the brand image, product positioning, user group characteristics and other aspects, and finally choose the scheme with the best effect, including the choice of spokesmen, copywriting planning and so on should meet the needs. However, recently, an independent brand manufacturer was accused of using "vulgar" copywriting content at the launch of the new car. Recently, Chery's new compact car, the Arize 5 PLUS, has been officially put on the market. The new car can be regarded as an upgrade of the Arize 5, offering two front face designs. There are two 1.5L/1.5T engines available in terms of power, and the matching is manual /.
On May 18, Changan Ford posted a video on its official Weibo with the caption "is it true that boys are running at high speed and lifting girls' skirts in Japanese anime?" After that, there are inscriptions such as "# interesting experiment # # sharp PLUS to feast your eyes #". The video quickly became a hot topic among netizens and went viral on Weibo. Some netizens said that "vulgar, now there is no bottom line", "deliberately eye-catching bar!" Otherwise, the advertising planner had a cerebral thrombus for 10 years, and some netizens questioned, "how did this advertising plan pass, and what is the significance of the evaluation?" At noon that day, Changan Ford apologized: "the editor knows."
Recently, some netizens posted a marketing video about a Volkswagen 4S store. From the video, you can see a female saleswoman holding a sign that read: one order: report, two orders: kiss, three orders: dinner together, four orders: it's up to you.
The contradiction between Weilai and "Mavericks talking about cars" has further intensified. On Aug. 4, car blogger Mavericks said in a video posted on the social platform that he had taken Wei to court because he had paid for the new ES6, but by the time it was delivered, he had refused to deliver the car for various reasons. According to the blogger,
Recently, Audi Lesser Fullness of Grain's advertising video was exposed to copy Peking University Man Brother caused a heated discussion among netizens, and Shangsi Advertising (Shanghai) Co., Ltd., the agent in charge of its advertising film, has also dug up all its previous works. Yesterday, some media revealed that there was an event promotional film for Baojun Motor on the website of Shangsi Advertising.
According to the Heavenly Eye of Automotive Industry concern, Guangdong Xiaopeng Automotive Technology Co., Ltd. added a court notice to Gu Yubo, a blogger on the Douyin account "Mavericks say car". The cause of the case is an online tort liability dispute. The case will be heard in Guangzhou Internet Court on August 29th. However, Xiao Peng, the car officer,
On November 6, the Ministry of Justice of Weilai announced on Weibo that the court had recently ruled that Gu Yubo, the holder of the Douyin account "Mavericks saying car", had infringed on the reputation right of Weilai by deliberately distorting and fabricating facts, requiring him to post it on the Douyin account "Mavericks saying car" for 90 consecutive days.
After Lulai Motor, Xiaopeng Automobile and Zero Motor opened the Weibo of the Ministry of Justice in May, another car company opened the Ministry of Justice. Yesterday, the official Weibo of the Polar Krypton Automobile Law Department was launched and has been certified by the enterprise. At present, the Weibo has not released any content. The "Ministry of Justice" seems to have become a "standard" for car companies.
Recently, a netizen posted on Weibo that someone in the group of friends of the ideal car asked to return the car because. Li Xiang, CEO of ideal car, then commented on the Weibo and retweeted: watching Weibo every day, I also think the company is going bankrupt. Must open the backstage to see the order and delivery volume, in order to find the hope of survival. Many users are curious to read the content of black people, there are still such bad cars in the world, then go to the store to try it, and then buy it. I don't even know who to pay for the cost of the lead. At present, the page on which Li wants to forward has been deleted, leaving only comments on netizens' Weibo. From netizens.
On July 22, the Ministry of Justice of Weilai released the latest bulletin. The legal department of Weilai said that a netizen Xu filed a lawsuit with the Shanghai court after verifying the identity of the actual controller of the relevant network account and investigating the relevant tort evidence after publishing tens of thousands of pieces of deliberately smearing and insulting content. investigate Xu's relevant laws
According to Yang Xueliang, vice president of Geely Automobile Group, Lectra 05 will go on sale in March. The compact sedan SUV, the fourth production car of the Lecker brand, is built on the CMA platform, with a wheelbase consistent with the Lecker 01 and powered by 1.5T and 2.0T engines. What attracts the most attention compared with LinkedIn 01Phone05 is that it has an avant-garde or grandiose appearance. In terms of appearance, Lecker 05 is still a familiar family design, split headlights, penetrating grille and so on are all Lecker style. However, the positioning of the sedan car SUV, so that its tail line is very sloping, vulgar.
The Great Wall Harvard surprised the live broadcast of "indecent", netizens: sell cars or sell silk stockings
For a long time, low-speed electric vehicles have become a major safety hazard on the road, which is also known as "elderly walkers". They are stylish in appearance, but there are great hidden dangers due to lack of supervision and different production standards. The elderly scooter has no license plate, no insurance, poor safety and protection. Drivers can drive on the road even if they do not have a driver's license, but there are some chaotic phenomena that do not abide by the traffic rules after they hit the road, resulting in frequent accidents. The existence and hidden dangers of the elderly scooter have been reported and concerned by CCTV. In the CCTV column, reported a recent traffic accident of an elderly scooter in Zhangjiakou City, Hebei Province, resulting in improper operation of the driver.
On July 25, the official WeChat post of Great Wall Automobile said that it had officially launched litigation against six accounts, namely, "No Power cut to the North", "to the Northeast", "Big Eye said car", "positive Energy Patriotic car", "only cast leading BYD" and "Electric plus Electric chat Tram". In view of the fact that all six accounts are suspected of serious infringement.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
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Mitsubishi Nissan will establish a joint venture company!
Changan Automobile's October sales announced!
Volkswagen China CEO responds to layoffs: no longer blindly pursues market share
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