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Tesla's global core public relations team at the US headquarters has been disbanded, and CEO Musk is single-handedly maintaining the brand image and unified promotion. To Musk, Tesla does not seem to need public relations. However, in the special Chinese market environment, Tesla urgently needs to expand the public relations team, so as to deal with the public opinion crisis well. A few days ago, a piece of information about Tesla's recruitment of a regional external affairs manager in China was circulated on the Internet. According to the recruitment information, Tesla China has decided to recruit regional external affairs managers in Beijing, Shenzhen, Guangzhou and other cities. Tesla's job description of the position is: responsible for establishing and maintaining in the regional market.
For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.
On Sept. 27, the female car owner of the Shanghai auto show posted on Weibo that she had also been claimed by Tesla for 5 million yuan, including a reputation dispute with Tao Lin, vice president of foreign affairs of Tesla, and a reputation dispute with the Tesla brand. With regard to the reputation dispute between the rights protection car owner and Tao Lin, vice president of foreign affairs of Tesla: before that, Ms. Zhang publicly said that without any occupation, Tesla and Tao Lin, vice president of foreign affairs of Tesla, issued some false remarks, which had a serious impact on the work of individuals and their families. Ms. Zhang believes that the plaintiff, as an ordinary car owner, appeared.
For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. Recently, it has been reported that Tesla will hire more people for the Chinese public relations team.
Since Tesla disbanded the global core public relations team at the US headquarters, CEO Musk alone has maintained the brand image and carried out unified publicity, which often seems unable to achieve timely early warning and effectively deal with public opinion crises. For example, after nearly a week of defending the rights of Tesla, the female car owner of the recent Shanghai auto show, Musk made an announcement on this.
Without any occupation, Tesla and Tao Lin, vice president of foreign affairs of Tesla, issued some false statements, which have seriously affected the work of individuals and their families, Zhang, the owner of the car in Anyang, Henan Province, said in a statement on May 6. To this end, in order to safeguard their legitimate rights and interests, a civil complaint has been submitted to the people's Court of Beiguan District, Anyang City, requesting that the relevant personnel be investigated for legal responsibility. At present, the people's Court of Beiguan District of Anyang City has accepted the relevant materials. Ms. Zhang believes that the plaintiff, as an ordinary car owner, had a product quality dispute with Tesla because of a driving accident, and the three defendants should have.
Yesterday, a car owner, Ms. Ning, reflected to the media that a ModelY she bought suddenly hit the guardrail twice on the highway. According to the "1818 Golden Eye" media report, Ms. Ning's ModelY was bought in May last year. Two months ago, it suddenly veered off on the highway, hit the guardrail and bounced off.
The Shanghai automobile industry is speeding up the resumption of work and production. According to China Business report on May 8, Tesla Shanghai Super Factory is expected to return to production capacity in mid-May. Tesla is expected to increase production capacity to pre-epidemic levels around mid-May, but so far no specific production targets have been disclosed. In this regard, Tesla's foreign affairs
On July 22, SAIC announced that Chen Zhixin, director and president of SAIC, had submitted his resignation because of his retirement age, requesting to resign as a director, member of the strategy committee of the board of directors and president. Nominated by the chairman of the company, the board of directors agreed to appoint Wang Xiaoqiu as president of the company, the term of office is the same as that of the current board of directors. In addition, the announcement also involves other personnel changes: Yu Jianwei applied to resign as vice president of the company; Mr. Wei Yong was appointed vice president of the company; Zu Xiangjie served as vice president and chief engineer of the company; Yang Xiaodong served as vice president of the company. Wei Yong applied to resign as secretary to the board of directors and representative of securities affairs.
A few days ago, we saw in the national enterprise information publicity system a company called Hangzhou Kuaijia Zhihang Technology Co., Ltd., with a registered capital of 10 million yuan, and its legal representative is Zhao Hui, a senior member of DiDi. Careful observation shows that this company is newly invested by Beijing Xiaogu Technology Co., Ltd. It can be seen from the announcement that the business scope of this enterprise covers intelligent technology, communication technology, computer software and hardware, design, production, agency, release of domestic advertisements, catering management, car driving services, car-related affairs agents, car rescue trailer services and other business. It is understood that Didi has positioned the newly established company.
According to the Heavenly Eye of Automotive Industry concern, Guangdong Xiaopeng Automotive Technology Co., Ltd. added a court notice to Gu Yubo, a blogger on the Douyin account "Mavericks say car". The cause of the case is an online tort liability dispute. The case will be heard in Guangzhou Internet Court on August 29th. However, Xiao Peng, the car officer,
Today, the media reported an article entitled "Tesla chaos in China: go directly to the production line to reduce quality parts for output". The media said it was to uncover Tesla's chaos in China, quoting a number of Tesla Chinese employees. At the same time, it also pointed out the internal management problems of Tesla executives. In response to media reports, Tesla Chinese public relations told Sina financial media that the article is not true and there are logic problems in many places. Meanwhile, Tao Lin, Tesla's vice president of foreign affairs, responded on Weibo, "spreading rumors and smearing is one of the easiest things in the world." The media reported that the article, "more."
After eight months, Tesla female car owner "car roof protection case" finally ushered in new progress. At 9: 00 a.m. on December 24th, the case of Ms. Zhang, the owner of Tesla's car roof, suing Tesla's reputation rights dispute was heard in the people's Court of Beiguan District, Anyang City, Henan Province. This hearing is the first formal public hearing. Tesla is the defendant, and the two sides have had a heated debate for as long as six hours, but at present, the case has not been pronounced in court. Ms. Zhang, on behalf of the lawyer, said that the court will pronounce the sentence at an appointed time. At present, it is impossible to judge the result, and it is believed that the court will make a fair decision. In addition, in response to this trial, Tesla staff also replied: "We."
Production at Tesla's Shanghai plant officially resumed after a three-week shutdown, Tao Lin, Tesla's vice president of foreign affairs, announced on Weibo. Tesla said: "under the deployment and coordination of governments at all levels in Shanghai, 8000 employees returned to the factory one after another on the 17th and 18th, and the battery and motor workshops resumed production on the morning of the 19th. At present, many assembly lines have been running efficiently." At the same time as Tesla resumed work, a number of Tesla parts suppliers in Shanghai also began to resume work. According to Song Gang, senior director of production and manufacturing in Tesla Super Factory, "at present, many suppliers in Jiangsu Province are still in a state of shutdown, and it is difficult to transport.
Recently, senior executives of the new forces of car building have left frequently. On November 30, Xiaopeng issued an announcement that Xia Heng resigned as executive director of Xiaopeng's board of directors, but still served as president of Xiaopeng. On December 9, ideal Automobile announced that Shen Yanan resigned as executive director and president of the company.
On September 27th, Tao Lin, vice president of foreign affairs of Tesla, talked about smart cars at the 2021 World Internet Congress. It said that Tesla has always insisted on improving users' digital literacy through technological means and helping specific groups of people bridge the digital divide. She believes that for Tesla users, meeting the needs of safe driving is only the foundation, and users hope that smart products can bring more digital experience. She further said that these experiences should not be explored by users themselves, but should be realized by enterprises through product design. Specifically, product design should save consumers' intellectual cost. So,...
On April 3, local time, Daimler's Mercedes-Benz assembly plant in Russia was officially inaugurated. Several senior Russian and German officials attended the opening ceremony, while Russian President Vladimir Putin appeared at the opening ceremony. This also shows that Russia attaches importance to the Daimler plant, which is also regarded as a "rare" overseas investment in the Russian automobile industry. The plant, located about 40 kilometers northwest of Moscow, with an investment of more than 250 million euros (US $281 million), is expected to create more than 1000 jobs and produce Mercedes-Benz cars and SUV models for the region, including the E-Class, GLC, GLE and GLS. German federal economic affairs.
Experts talk about the development of Chinese car companies. In the early years, China's implementation of "three big, three small and two micro" has little effect, on the contrary, it is the continuous development of the three major private car companies in the "encirclement and suppression" campaign. On February 16, Lou Jiwei, member of the standing Committee of the 13th CPPCC National Committee, chairman of the Foreign Affairs Committee, and chairman of the National Social Security Fund Council, said at the 2019 annual meeting of the China Economic 50-member Forum that China's industrial policy had been implemented for many years and played a certain role in the early stage, but the later role could not be said to be positive. He cited the "three big, three small and two micro" support policies of the automobile industry as an example. In the 1980s, the state clearly put forward the "three big, three small and two micro" of car production layout.
A recent article, "pleading with media teachers with a sense of justice, is it that Ford China is blind, or is the iron triangle of Yang, Xiong and Huo too shameless?" the article circulated on the Internet, questioning the bidding process of Changan Ford Public Relations Agency and pointing out the relationship between Changan Ford executives and a public relations agency. In response to this matter, Yang Song, president of Changan Ford's national sales and service organization, responded that "the Qing is self-clear, and the rumors stop at the wise" and take legal measures to safeguard their legitimate rights and interests. A public relations agency in question also issued a statement in response to the incident. Junxin brand statement said that the article fabricated a large number of false information, maliciously slandered Junxin.
On March 24, Tesla China announced that the price of the domestic Model Y model increased by 8000 yuan, including the long-lasting version from 339900 yuan to 347900 yuan, and the high-performance version from 369900 yuan to 377900 yuan. Tao Lin, vice president of foreign affairs of Tesla, confirmed the news on Weibo, saying that "customers who have ordered will not be affected by this price adjustment." However, we found that under the Weibo, many netizens reflected that the Model Y model has the problem of low-frequency resonance. For example, some netizens said, "add eight thousand to improve resonance, optimize heat pump failure, it is also worth", "resonance problem."
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
Deadlock! Volkswagen may face mass strike
Many BMW 4S stores are running away! Fujian Consumer Council named
Chicken feathers all over the ground! A total of 570 million yuan has been executed by the giant 4S store giant group
It really looks like this! New BMW iX3 patent map exposed
Another family! Ford officials announce layoffs of 4000 people
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