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Under market pressure, Cadillac, a luxury brand, has cut prices again. According to netizens, Cadillac brand-new model CT4 terminal price reduction competition, dealers played 189700 yuan from the publicity posters. It means that the CT4 has been on the market for only four months and has become another Cadillac medium-sized sedan with a terminal price of less than 200000 yuan. During the inventory clearance of the national five models in mid-2019, Cadillac sold new cars at a minimum discount of 40%. The terminal naked car price of the ATS-L model is generally as low as 180000 yuan, and it is also the first time that the Cadillac model sells for less than 200000 yuan. With the major adjustment of the product line, ATS-L and other models are out of production.
With the continued counter-trend growth of the luxury car market, the overall pattern of brand differentiation is also further highlighted, which can better reflect the reality in the second-tier luxury field. Gone are the days when Cadillac continued to lose its second-tier crown and held the top spot for many years in 2020. At the same time, Lexus officially topped the list of second-tier luxury. Cadillac has always had a stable market position, but since 2019, Cadillac has been repeatedly pressed by Lexus brands behind it, and only after Cadillac started a crazy "price for volume" did Cadillac continue to take the lead by a small margin. Annual sales of Cadillac in 2019 were 21.
In 2020, the ranking of luxury brand sales has changed greatly, and the polarization has been further highlighted. Cadillac, which is firmly at the top of the second tier, was temporarily lost to Lexus after its sales fluctuated in 2020. However, Cadillac has rebounded as it hits its annual goals and rankings. Cadillac sold a total of 25316 cars in October, up 81 per cent from a year earlier and the biggest increase of the year, according to the latest official figures. Meanwhile, Cadillac sold 178176 vehicles from January to October, roughly the same as the same period last year. It is worth noting that.
Cadillac really stole the limelight by Cadillac in May. The cumulative sales of Cadillac exceeded 20,000 in May, which can be said to be a very eye-catching achievement. According to the latest data, Cadillac sales totaled 20587 in May, up 18.9% from a year earlier, and 21.2% month-on-month. From January to May, Cadillac sales reached 93382, down 5% from a year earlier, but according to its sales situation, annual sales are still expected to exceed 200000. Such achievements are of course inseparable from the credit of ATSL models. In 2019, the overall downward trend of the car market continues, and the growth rate of the luxury car market is also inseparable.
Domestic luxury car sales are growing year by year, in sharp contrast to the decline in the overall car market. Even so, Cadillac, the fourth largest luxury brand, continued to decline, falling 7.6% last year and 27% in the first month of 2020. Cadillac sold 19600 vehicles in January, compared with 26801 in the same period last year, down 27% from a year earlier, according to official Cadillac figures. A poor start will hit Cadillac's full-year results. Affected by the Spring Festival holiday and the epidemic, overall domestic passenger car sales fell 20.4% in January from a year earlier, the auto industry was in a bitter battle, and Cadillac achieved 27%.
The first 11 months of 2020 have passed, and the battle for the top sales of second-tier luxury brands is still in doubt. What is different from the past is that Lexus has surpassed and has temporarily taken the lead in cumulative sales. Cadillac's monthly sales expand further and are still expected to retain its top spot. The Cadillac brand sold 24307 vehicles in November, up 45 per cent from a year earlier, according to manufacturer data, with cumulative sales of 202483 vehicles from January to November, up 4 per cent from a year earlier. For Lexus, terminal sales in November were 20632 units, up 6.8% from January to November, with cumulative Lexus sales reaching 202, 664.
Under the background of the gradual high-end of domestic automobile brands, the sales competition between luxury brands has been concerned by the industry. Especially after entering 2020, under the test of the epidemic and the general trend of the automobile market, the competition among brands such as Red Flag, Lexus, Cadillac and Volvo has become more obvious. Some time ago, we reported the latest situation of three luxury brands, Red Flag, Volvo and Lincoln. According to the September sales data, Red Flag, Volvo and Lincoln all achieved year-on-year sales growth. In addition to the above three luxury brands, Lexus and Cadillac also released the latest sales in September.
Cadillac brand sold 227997 vehicles in China in 2018, an increase of 31.8% over the same period last year. Cadillac not only won the top spot in second-tier luxury brand sales, but also became the fourth domestic luxury brand with annual sales exceeding 200000 after Mercedes-Benz, BMW and Audi. In 2019, the sales of new cars in China continue to decline, the growth rate of luxury cars has declined, and the market competition has become more prominent. The latest figures show that Cadillac sold 20587 new cars in May, up 18.9 per cent from a year earlier, while cumulative sales from January to May this year were 93382, down 5 per cent from a year earlier. As a contrast, second-tier luxury products.
Cadillac officially released the latest sales figures today, showing that sales in China fell 20 per cent year-on-year to 16800 in November, down 20 per cent from January to November to 194800, down 5.76 per cent from a year earlier. Cadillac sales have declined significantly, mainly due to the suspension of production of the main models, the failure to quickly increase the number of new models, and the intensity of terminal concessions need to be further liberalized.
With Lexus growing at 36%, Cadillac is under increased pressure to lose its position as champion of second-tier luxury brands. In 2019, sales of new cars in China continue to decline, although luxury cars rise instead of falling, but the price war is becoming more and more fierce, coupled with the heavy task of clearing the treasury, the phenomenon of price upside down is also very common. Led by the Cadillac brand, the main models are sold at a basic 40% discount. The "price-for-volume" approach has worked well in Cadillac's view, not only getting rid of the inventory of cars in the fifth grade, but also maintaining sales figures. According to the latest data, Cadillac sales continued to exceed 20, 000 units in June, with actual sales of 21210 units.
Despite the unprecedented COVID-19 epidemic in 2020, which has had a great impact on the domestic passenger car market, luxury brands still maintain a high growth trend, whether first-tier or second-tier luxury brands have repeatedly reached new highs. Among them, Lexus has been ahead of Cadillac for many months since 2020, but Cadillac set an all-time record in the last month. According to the latest official Cadillac results, Cadillac sales reached 27524 in December 2020, a year-on-year increase of 55.9%, a result that Cadillac has continued to soar since the second half of the year. So that the brand accumulates throughout the year.
A few days ago, the new Cadillac CT4 model officially launched, a total of 4 models, the price range of 21.97-259700 yuan, of which 25T price 21.97-231700 yuan, 28T price 25.17-259700 yuan. As a modified model, the new car is in appearance.
Recently, the prices of national five models have been greatly reduced, market discounts have increased, and manufacturers and dealers have accelerated the clearance of vehicles in stock. Among luxury brands, Cadillac cut prices the most violently, with naked car prices of several models falling below 200000, especially ATS-L cars, where promotions with lower prices than 180000 from dealers abound, causing heated discussion on the Internet. After a round of price cuts, what is the current market environment for Cadillac? It is reported that Cadillac in a strong price reduction under the national five models have been basically cleared. According to the WeChat moments news released by car sales, it is claimed that there is not only no national five car resources, but also need extra to buy.
Just three days past February, FAW Red Flag, Lexus, Cadillac, Volvo and Lincoln have all released the latest sales figures, indirectly reflecting the good performance of luxury brands in January. Judging from the latest sales ranking, although the sales of all brands have increased in the first month of the year, the ranking has been greatly adjusted. Overall, FAW Red Flag monthly sales reached 32500 vehicles, temporarily ahead of Lexus and Cadillac, won the second-tier luxury brand sales. Competition between Lexus and Cadillac is still fierce, and Cadillac sales were overtaken by Lexus again in January, ranking third. In addition, Volvo and Lin.
The position of Cadillac's second-tier luxury top name is threatened. Cadillac reported sales of 18350 vehicles in China in September, down 8.3 per cent from a year earlier and 20007 in the same period last year. Cadillac sold 164048 vehicles in the first nine months of this year, up 0.9 per cent from a year earlier. On the same day, Lexus reported that it sold 17736 units in China in September, up 10.2% from a year earlier, while cumulative sales from January to September this year were 144590, up 22.8% from a year earlier. Lexus, which has been growing, is approaching Cadillac, which is in decline. In terms of models, the compact SUV XT4 is in 9.
It has been nearly half a year since the launch of the new Cadillac model CT4 at the end of October last year, but there has been a steady stream of news about CT4 models in these six months. Faced with the embarrassing situation of CT5 listing last year, CT4 is still expected to go public today. According to the official quotation, the new Cadillac CT4 has two models, the 28T Fashion 239700 and the 28T Elite 259700. This price is not surprising, because Cadillac launched a higher level as early as last year and matched the CT5 model of the BBA midsize sedan, as well as the brand's latest.
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The Cadillac ATS-L, an entry-level luxury sedan with positioning sports, has always competed with BMW 3-Series, Mercedes-Benz C-Class and Audi A4L models of the same class, but is as powerful as BMW 3-Series, powered by a 2.0T turbocharged engine and 8AT gearbox. Despite the rear-drive layout, the ratio of front and rear body weight reaches 50:50, such a strong model has recently been exposed online for sale at an ultra-low price of 150000. You can buy an ATS-L with money from the Civic! Although there are a lot of rumors on the Internet that you can pick up a car with a license plate for 150000, most of the 4S stores.
Recently, pinduoduo e-commerce platform launched a "large direct subsidy" car purchase activity, all participating in the activity are SAIC models, of which Cadillac XT5, Volkswagen Tuen and Volkswagen Touguan are sold at a discount of 5.5%. The Cadillac XT5, which is officially priced at 349700 yuan, now costs only 192300 yuan, less than 200000 yuan for the first time in history. Such a "lethal" price, so that SAIC executives can not sit still.
Learned from Cadillac dealers, the new medium-sized sedan CT5 pre-price of 28-340000 yuan, will launch five configuration models, the real car has arrived at the dealer, the new car will be on the market at the end of October and the final price will be announced. Domestic CT5 will replace ATS-L 's market position and compete with Volvo S60, Lexus ES, Audi A4L and other models. In terms of appearance, the Cadillac CT5 still uses a family design language, the front grille echoes the shield LOGO, and uses an all-black painting style to highlight sports. LED daylight adopts upper and lower segmented vertical structure, which is still Cadillac.
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