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Due to poor sales, the Acura brand is also seeking to survive. At present, manufacturers have made a bold decision to transfer Acura to the Guangzhou Automobile Honda channel for promotion and sales. Acura lowered its price to join Honda, which shows Acura's helplessness in the Chinese market. The person in charge of Acura responded to the media: Acura as a high-end Honda brand, in order to enable more Honda customers and prospective customers to understand Acura's brand concept and product characteristics closely, we consider many aspects comprehensively. In some excellent Guangben 4S stores pilot set up brand and product display area, so that consumers can experience Acura models more conveniently and quickly. It is understood that Acura is downgraded.
During recent media visits to major dealers, it was found that a Guangzhou Automobile Honda 4S store in Chengdu had begun to sell Honda's luxury brand "Acura" models, including Acura RDX and CDX, which were sold directly along Honda Guan Road. A corner of the 4S store became a small showroom of the Acura brand. According to the sales introduction, the Guangzhou Automobile Honda 4S store is also an authorized distribution store of Acura, which means that the two brands are officially authorized to sell online in the store. One positioning ordinary joint venture brand, the other is not into the mainstream luxury brand, eulogizing the scene of selling with Honda, which shows Acura's desire for survival in the Chinese market.
The global auto market has been developing for more than 100 years, and we have witnessed the birth and entry of new brands, as well as the decline and disappearance of old brands, which happens every year, especially at a time when new energy has become a development track. To this end, Automotive Industry concern counted the number of people who announced delisting in 2022.
On April 8th, Guangzhou Automobile Honda and Guangzhou Automobile Acura announced in a notice on their website that Guangzhou Automobile Honda will no longer produce and sell existing products of Guangzhou Automobile Acura brand from 2023, and relevant channels of Guangzhou Automobile Honda will continue to provide honorable services to Guangzhou Automobile Acura owners and always protect the rights and interests of car owners. It also means that Acura, a high-end Honda brand, will officially withdraw from the Chinese market from 2023. In early March, several media reported that Guangzhou Auto Acura Beijing Jingang Store, Acura's only 4S store in Beijing, had stopped selling and would become McLaren's 4S store in the future. Acura still has four in Beijing.
On the evening of September 12, Guangzhou Auto Acura's RDX A-spec sports version went on sale, launching a total of three models with a guided price range of 38.6-460000 yuan. The new car can be seen as a sports version of Acura RDX, which mainly adds a sports kit to the appearance to make the car look more sporty. Guangzhou Auto Acura RDX A-Spec sports model is not much different from the ordinary model in appearance, it is still a diamond-type intake grille and divergent mid-net design. Different from the ordinary version, RDX A-Spec adds two colors: hot flame red and frosted gray, and the details are blackened. Size.
On March 28, according to the well-known auto blogger @ Wu Pei, a dealer in Acura Qingku sold its related models at a low price. According to the pictures posted by the blogger, Guangzhou Auto Acura reduced the price of two domestic SUV models, CDX and RDX, by 60,000 yuan to 70,000 yuan, including the CDX model by 60,000 yuan, starting at 169800 yuan, and the RDX model by 70,000 yuan, starting at 258000 yuan. In addition to the price reduction, the exposed pictures also show that the two models will enjoy the promotion policies of "free of five-year maintenance", "exemption of five-year warranty" and "exemption of five-year traffic insurance". As of press time, Acura officials did not release the relevant statement. In fact, for.
Even if the luxury car market continues to grow in recent years, brand differentiation has intensified. Changan PSA is disbanded, the future of the DS brand is unpredictable, and another joint venture luxury brand in the danger zone is Guangzhou Auto Acura. At present, GAC Acura has three domestic models, including CDX, RDX and TLX-L, among which the car TLX-L is the "most failed" model among the brand introduction products. Guangzhou Auto Acura TLX-L officially launched in December 2017, all equipped with 2.4L engine, matching 8DCT double clutch gearbox, the price range is 27.98-379800 yuan.
In the face of the continuous downward trend of the domestic car market and the double impact of the epidemic, more and more brands are gradually marginalized, even the Acura brand as a luxury brand. Due to poor sales, Acura brand has to implement the grid-connected model in order to achieve cost control.
According to the latest insurance data, GAC Acura's cumulative sales from January to August in 2021 were 4756, down 33.28% from the same period last year, of which only 418 were sold in August, a new low for the year. In terms of specific models, RDX, which locates medium-sized SUV, sold 2354 vehicles in the first eight months, down 35.47% from a year earlier, including 209 in August, down 13.64% from the previous month. Cumulative sales of the compact SUV CDX were 2402, down 29.79% from a year earlier, of which August sales were 209, down 26.92% from a month earlier. According to the data, Acura is established.
Acura was founded in 1986 as a luxury brand launched by Honda for the North American market. After successful promotion in the North American market, Acura then introduced the brand to the global market, including the Chinese market. In 2006, Acura officially entered the Chinese market as an imported car, while Mercedes-Benz, BMW, Audi and other brands have been in China for many years. In January 2016, Guangzhou Auto Honda was officially established, and the localization of Acura also officially began. Data show that domestic Acura has brought a certain increase in sales in 2016, with sales of 9062 vehicles in China in 2016 and 16348 in 2017.
The unknown eulogize finally became history in 2023. Nowadays, the official website of GAC Acura can no longer be found on Baidu! On April 8, 2022, GAC Honda and GAC Acura announced on their official website that in order to further promote the implementation of the electrification strategy, the joint venture GAC Acura Resources will
On June 26th, Guangzhou Auto Acura's new CDX was officially launched, with a total of 8 models (new A-Spec sports model), with a price range of 22.98-349800 yuan. The new Acura CDX forward gas grille continues the family-style "Diamond Pentagon" design, and the internal design adopts dot matrix radioactive medium net shape. In the rear part, the new car still continues the cash model design, but the bilateral two-outlet exhaust pipe highlights its special identity. Acura CDX interior style combines sports and luxury style, still uses the traditional mechanical dashboard and three-spoke multi-function steering wheel, with an 8-inch central control screen and buttons.
In the current automobile market, joint venture brands are facing an unprecedented squeeze. According to the data of the Federation of passengers, the annual sales in 2022 were 20.542 million, down 1.9% from the same period last year, of which 8.127 million were sold by mainstream joint ventures, down 11.6% from the same period last year, and 9.713 million by independent brands.
Acura has not officially announced its withdrawal from the Chinese market.
Judging from the sales of major car brands in 2019, in addition to the sudden rise of independent brands, the sales of joint venture brands in the domestic market have also increased significantly, especially the domestic sales of Japanese brands Honda, Toyota and Nissan have risen again. However, Honda, Toyota and Nissan's luxury brands have very different fates. Toyota luxury brand Lexus is arguably the benchmark for second-tier luxury brands. According to sales figures, Lexus sold 200521 vehicles in China in 2019, up 25 per cent from a year earlier. Honda luxury brand Acura and Nissan luxury brand Infiniti are on the edge of second-tier luxury brands.
Not long ago, Honda officially announced a global recall of 1.37 million vehicles because of engine flameout caused by faulty fuel pumps. Recently, Guangzhou Auto Honda and Dongfeng Honda both filed a recall plan with the State Administration of Market Supervision and Administration and decided to recall these defective cars. Guangzhou Automobile Honda recalled some domestic Acura TLX-L, Acura CDX, Acura RDX, Fengfan, Odyssey, Crown Road, Colour Zhi, Feido, Ling Pai and Accord series cars produced during the period from July 1, 2018 to December 31, 2018, totaling 396149. Dongfeng Honda, recall July 1, 2018.
On March 11, Acura officially released the official map of its new generation of mass-produced Integra models. It is understood that the new Acura Integra and the Honda Civic are built on the same platform, but are positioned higher than the Civic. The new Acura Integra compact sedan has been pre-sold in overseas markets and is expected to be delivered in North America this spring at a price of about $30000 (189700 yuan). In terms of appearance, the new car uses Acura's latest family design, the front face, the new car using irregular diamond design elements, the interior.
On July 18, Stellantis Group announced that due to the lack of progress in the previously announced plan for Stellantis Group to acquire a majority stake in Guangzhou Auto Fick, a joint venture with GAC GROUP, Stellantis Group will adopt a light asset approach to develop the Jeep brand in China, and
Half a year later, Honda once again launched the recall because of fuel pump defects, and the scale of the recall was further expanded. According to the latest release on the official website of the State Administration of Market Supervision and Administration, Guangzhou Auto Honda Motor Co., Ltd. and Dongfeng Honda Motor Co., Ltd. filed a recall plan with the State Administration of Market Supervision and Administration for the record. it was decided to recall some of the following cars from March 31, 2021, involving a total of 1088025 domestic models of the Honda brand, almost covering a full range of domestic models. Guangzhou Auto Honda Motor Co., Ltd.: recall some domestic Acura T produced from January 2, 2019 to September 26, 2019.
Due to the switching of the emission standards of the five countries and six countries, car prices have fluctuated greatly in recent months, and many manufacturers and dealers have adopted the method of "breaking bones" to reduce prices to inventory, and consumers seem to be used to this kind of discount. Today, it is widely rumored on the Internet that the discount poster of a luxury brand can be called the biggest discount in history by 1 million. This well-rumored discount poster shows that Acura NSX sports cars enjoy the manufacturer's vehicle subsidy policy, with a discount of 1 million. It is estimated that there is no sports car that dares to give a 1 million discount. This amazing figure, combined with the vehicle guidance price, is actually about 6. 5% off, and the manufacturer's guidance price for Acura NSX is 2.89 million yuan. ...
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