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The luxury car market continues to grow rapidly, and the sales of several brands have soared and ushered in historical highs, which has once again become a major breakthrough in the automobile market this year. Luxury cars rose 86 per cent year-on-year in March, 60 per cent in February and 51 per cent in March 2019, according to the Federation of passengers. Reflects the luxury cars continue to maintain strong growth characteristics, consumer upgrading of high-end exchange demand is still strong.
According to data from the Federation of passengers, sales of narrow passenger cars in China increased by 372.9% in February 2021 compared with the same period last year, of which sales in the luxury market increased by 574.8%. It is not difficult to see that the growth rate of the luxury car market is much higher than the market level, once again continuing the hot sales of luxury cars in the market last year. Recently, the China Automotive Center released the February luxury brand sales ranking, which counts the top 15 luxury car brands by sales. Overall, BMW-Benz Audi occupies the top three positions. Tesla, as a car-building brand, has become a rookie of second-tier luxury brands, while Red Flag has become the only Chinese brand with more than 10,000 sales.
With the acceleration of consumption upgrading in the domestic automobile market, luxury brands have maintained a high growth trend in the first half of the year, even after the impact of the COVID-19 epidemic. After three consecutive months of year-on-year growth after March, the traditional off-season market still maintained a growth rate of nearly 30 per cent in July.
Recently, domestic car companies are experiencing an unprecedented "price war", the major car companies "subsidy price reduction" information is everywhere, "price reduction tide" has become a key word in the automobile industry. According to incomplete statistics, so far, at least 40 car brands have participated through subsidies from manufacturers or price cuts by dealers. "
The luxury car market continues to grow rapidly, and the sales of many brands have risen sharply and ushered in historical highs, which has become a major breakthrough in the automobile market this year. Luxury car retail sales rose 33% year-on-year in September, double-digit growth for many months in a row, and market share remained at around 15%, according to the federation of passengers. The demand for high-end cars brought about by consumer upgrading, as well as the increasing competition for luxury cars, have led to a continuous decline in prices, further expanding the consumer market covered by luxury cars. Under such circumstances, the luxury car market continued to prosper in October, with mainstream luxury brands rising sharply collectively. In the past October, the growth of second-tier luxury brands is more obvious, including Cady.
China's passenger car sales fell nearly 10 per cent in 2019 from a year earlier, and car dealers generally saw a decline in sales throughout the year, leading to a decline in performance, but luxury-branded passenger cars bucked the trend, with annual sales of 3.143 million vehicles up nearly 10 per cent from a year earlier. In this context, the main operation of luxury brand 4S stores of several dealer groups, last year's performance rose against the trend, more and more profitable. Meidong Automobile: net profit increased by 53.4% on March 27th, China Meidong Automobile Holdings Co., Ltd. announced its annual results in 2019, with a total revenue of 16.21 billion yuan, an increase of 46.5% over the same period last year.
Compared with the overall retail ratio of domestic car companies, which fell by 40% in March this year, retail sales in the luxury market fell only 20% from the same period last year, which is obviously better than the overall market performance, which also means that under the impact of the car market downturn and the epidemic, the demand for high-end purchases of consumer upgrading has picked up more quickly than the new market.
Recently, the auto industry paid attention to statistics and released a list of the top 10 luxury brands in January 2022. According to the list, only BMW and Lincoln saw year-on-year growth in the first month of the year, while all other brands declined, with the biggest declines being Infiniti and Jaguar, where monthly sales reached only 1,000. After leading a group of luxury brands in 2021, BMW once again held the top spot in the first month of the year. According to Shanghai Insurance data, the number of BMW brands insured in January 2022 was 108294, an increase of 14.4% over the same period last year, making it the fastest-growing traditional luxury brand. In the BMW brand product line, BMW 5 series, BMW 3 series.
is superimposed by the market recovery in the traditional peak season of September / October, coupled with the continuation of the domestic purchase boom, the luxury car market continues to maintain a strong trend. Luxury car retail sales rose 30% year-on-year in October, according to the federation of passengers. But it is worth noting that in such a growing environment, the best-selling models of various luxury brands showed some signs of decline in October.
Recently, the auto industry focused on statistics and released the TOP15 list of luxury brand sales in May 2022. According to the list, the BMW brand sold 58900 vehicles in May 2022, ranking first among luxury brands, with Mercedes-Benz and Audi at 51200 and 43800 respectively. Except for BBA
Coincides with the "Golden Nine" traditional peak season, September passenger cars still maintain a growing trend, in which the luxury car market continues to be stronger, a number of brands have achieved a sharp rise in the same month compared with the same period last year. The luxury car market grew 33% in September from a year earlier, up 5% from July, and its market share remained at an all-time high of about 15%, according to a report by the federation of passengers.
Luxury brand sales in March 2021 were 51% higher than in March 2019, according to the Federation of passengers, which means that even without taking into account the impact of the 2020 epidemic, the luxury market grew by more than half in March this year. Although China is the world's largest car market, the performance is surprising. According to the statistical standards of the Federation of passengers, the guiding price of 300000 yuan is a watershed for luxury cars, and car brands with a price of more than 300000 yuan can be regarded as luxury car brands. The Federation released a ranking of luxury model sales in March, with nine luxury models selling more than 10,000 vehicles that month.
Car sales in the first quarter were 3.672 million, down 42.4 per cent from a year earlier, according to the China Automobile Association. Affected by the epidemic, there is a great downward pressure on the domestic car market in the first quarter of 2020. in this context, although luxury brands outperform the overall market, the downward trend is still inevitable. Collate the data to get the ranking of luxury brands in China in the first quarter. According to the ranking, Mercedes-Benz (including Smart brand) won the championship with 136189 vehicles, while BMW (including MINI brand) was 9907 vehicles behind Mercedes-Benz, temporarily ranking second with 126282 vehicles. In addition, Tesla Cheng.
The continued growth of the luxury car market against the trend has become a bright spot in the current car market. The demand for high-end cars brought about by the upgrading of consumption and the increasing competition for luxury cars have led to a continuous decline in prices, further expanding the consumer market covered by luxury cars. According to the HKCEC report, in the first eight months of this year, the cumulative sales of the domestic luxury car market was about 1.533 million, an increase of 8.3% over the same period last year, and it was the only one of the three major market segments that maintained positive growth. In recent months, with the gradual recovery of the market, the growth momentum of domestic luxury car sales is even stronger, of which August sales reached 243700, a year-on-year increase of 31.6%.
The past of June means that the achievements of major car companies in the first half of the year will soon be announced. Under the market hit by the epidemic, all major brands are bound to have a hard time in the first half of this year, but thanks to the effective control of the epidemic in China, signs of recovery in the domestic automobile market have gradually become obvious, especially in the luxury car market.
Retail sales of luxury brands in April 2021 were 245720 vehicles, up 26.7% from a year earlier, according to the Federation of passengers. Cumulative retail sales from January to April were 979251 vehicles, an increase of 68.3% over the same period last year. Compared with mainstream joint venture brands and independent brands, luxury brands still outperform the market. From the perspective of the top 10 luxury brands in sales, almost all brands have achieved growth. BMW Mercedes-Benz Audi occupies the top three positions, Lexus returns to the first place of second-tier luxury brands, and Tesla drops seriously and is even overtaken by Volvo. Red Flag is the only Chinese brand on the list. As a first-tier luxury brand, BBA still leads the way.
Under the influence of the epidemic in 2020, the sales of most brand models appeared, but the luxury car market bucked the trend. In terms of brand sales, sales of first-tier luxury brands BMW and Mercedes-Benz in China increased by 7.4% and 11.7% respectively in 2020 compared with the same period last year, while Audi's cumulative growth was 5.4%. Cadillac, a second-tier luxury brand, grew 8.2%, Volvo 7.6%, and Red Flag 100%. According to the luxury car sales list released by the Federation, there were more than 100000 luxury cars sold in 2020, with three first-tier luxury car brands of Mercedes-Benz and BMW Audi accounting for the main source of sales. In 2020.
The Federation of passengers released national passenger car sales figures for July. China's car sales are about 748800, down 15.5% from the previous year, 7.2% from the same period last year, about 644300 SUV sales, down 15.2% from the previous month, up 0.8% from the same period last year. It is worth mentioning that luxury brands showed a strong growth trend in July, achieving a year-on-year increase of 24%. By contrast, mainstream joint ventures and proprietary brands performed poorly, down 4 per cent and 14 per cent respectively from a year earlier. In July this year, luxury SUV sales ranking, Audi Q5, Mercedes-Benz GLC, BMW X3 ranked the top three, sales.
The momentum of continued growth in the luxury car market continued, with a number of brands rising sharply year-on-year in August. Retail sales of luxury cars rose 32% in August from a year earlier, up 3% from July, and their market share hit an all-time high of 15%, according to a report by the federation of passengers. From the newly released ranking of luxury brand sales in August, the first-tier BBA has a solid position, and BMW won the top sales of the month; the second-tier has changed greatly, with the sales of the independent luxury brand "Red Flag" rising sharply and surpassing Volvo into the top three places in the second tier; at the same time, the sales of domestic Model 3 have risen sharply, and Tesla has also risen rapidly. According to the insurance.
According to foreign media reports, J.D. Power, an American market research and consulting firm, ranks the reliability of the latest German brands. According to the data, there are fewer luxury car companies in Germany than mass production companies, and there are no luxury cars in the top 10 most trusted car brands. J. D. Power has surveyed German consumers' trust in car brands for five years in a row. The latest survey shows that German consumers' overall trust in car brands has increased, but German luxury car brands are not very popular. Foreign mass-production brands are more popular with Germans, but Audi, BMW and Mercedes-Benz are even below average. ...
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