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  Tesla: don't want to spend time and energy on marketing and public relations

  For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.

  Tesla 2020-12-14
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  Pressure of public opinion? Tesla is strengthening the Chinese public relations team.

  For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. Recently, it has been reported that Tesla will hire more people for the Chinese public relations team.

  Tesla 2021-02-23
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  It is suspected that Musk responded to the protection of rights: "focus on products, trust the public" was ridiculed.

  Since Tesla disbanded the global core public relations team at the US headquarters, CEO Musk alone has maintained the brand image and carried out unified publicity, which often seems unable to achieve timely early warning and effectively deal with public opinion crises. For example, after nearly a week of defending the rights of Tesla, the female car owner of the recent Shanghai auto show, Musk made an announcement on this.

  Musk. 2021-04-28
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  The man loved Toyota overbearing and wanted to change his name to "Liu Badao". After being rejected, he took the police station to court.

  It is freedom and right for citizens to change their names, but the premise is that they do not violate the public order and good customs of the society. Recently, a man in Shenyang sued the court and wanted to change his name to "Liu overbearing", but the local police station refused the request. Liu Fuchao sued the Taiyuan Street police station of the Peace Branch of the Shenyang Public Security Bureau. According to the Administrative judgment of first instance issued by the people's Court of Shenhe District, Shenyang City, Liaoning Province, Liu Fuchao and Taiyuan Street Police Station of the Peace Branch of Shenyang Public Security Bureau, the plaintiff Liu Fuchao claimed that citizens have the right to change their names and have the right to change their names in accordance with the law. According to the Civil Code of the people's Republic of China.

  Prado 2021-06-23
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  Tesla recruits public relations managers in many places in China, including dealing with the crisis of public opinion

  Tesla's global core public relations team at the US headquarters has been disbanded, and CEO Musk is single-handedly maintaining the brand image and unified promotion. To Musk, Tesla does not seem to need public relations. However, in the special Chinese market environment, Tesla urgently needs to expand the public relations team, so as to deal with the public opinion crisis well. A few days ago, a piece of information about Tesla's recruitment of a regional external affairs manager in China was circulated on the Internet. According to the recruitment information, Tesla China has decided to recruit regional external affairs managers in Beijing, Shenzhen, Guangzhou and other cities. Tesla's job description of the position is: responsible for establishing and maintaining in the regional market.

  Tesla 2020-10-14
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  In order to get the order at any cost, the publicist made its own staff a price.

  Dex PR is a well-known public relations company in the automotive industry, which has business relations with a number of automobile companies and brands in China. Since the beginning of this year, the automotive and automotive public relations industry has suffered a huge blow, most of the public relations companies have laid off staff to varying degrees, but today this public relations company has a special reason to open a person. The cause of the incident is related to one of Death's car customers, according to public reports that this car customer originally planned to release the first model in the first half of this year, for various reasons, the car brand made a big move a few days ago, but did not mention the relevant information about this model, which was mentioned in earlier reports concerned by the auto industry.

  Automobile public relations 2020-07-30
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  BYD's general manager of public relations insinuated a car company: constantly break through the lower limit and challenge the limit of people.

  Li Yunfei, general manager of BYD Group Brand and Public Relations, said on Weibo on December 3 that

  Biya equation malice Li Yunfei public relations fuel consumption products brands cars evidence vehicles highways driving disgusting public interests official technology data legal affairs 2023-12-04
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  After having a car, co-founder Li Pengcheng joined Xiaopeng Motor as the general manager of brand public relations.

  Today, Xiaopeng Automobile official announced that Li Pengcheng, the co-founder of the original car, recently officially joined Xiaopeng Automobile as the general manager of brand public relations, reporting directly to he Xiaopeng, chairman and CEO of Xiaopeng Automobile. After joining, Li Pengcheng will be responsible for brand strategy, public relations communication, social marketing, brand creativity and other business. According to the chat records between the people concerned and Xu Chenhua, the founder of the car, Li Pengcheng did leave his job, but he did not know where he was going after he had the car. Li Pengcheng also explained in his Wechat chat that he had just arrived at Xiaopeng car. The joining of Li Pengcheng can not help but remind people of the interior that Xiaopeng founder he Xiaopeng gave to employees yesterday.

  Car Xiaopeng 2019-02-14
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  Li Bin is furious! The car critic "No. 38" has apologized for attacking the owner of Weilai.

  On April 22nd, Li Bin, chairman and CEO of Xilai Automobile, issued a post in several channels criticizing the public remarks made by the car critic "38 American performance Control", rejecting his personal attacks on Xilai users and demanding that he immediately apologize. The incident originated on the 21st, when "the 38th" said some controversial words in an article comment, causing a thousand waves with one stone, causing some netizens and car owners to denounce. The voice of public opinion became louder and louder, and then "the 38th" deleted the statement and said, "if my example is not good enough to hurt some ES8 owners, then I am sorry, my intention is not to target you, nor do I want to give it to you."

  2019-04-22
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  Performance is under pressure! Vice President of Public Relations of Xiaopeng Brand left

  Recently, senior executives of the new forces of car building have left frequently. On November 30, Xiaopeng issued an announcement that Xia Heng resigned as executive director of Xiaopeng's board of directors, but still served as president of Xiaopeng. On December 9, ideal Automobile announced that Shen Yanan resigned as executive director and president of the company.

  Xiaopeng Automobile Pengcheng Brand Model Adjustment Public Relations Director sales Volkswagen Vice President Company General Manager Edition Enterprise 2022-12-12
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  Fewer and fewer people understand the public, and Skoda's sales in China remain low.

  Skoda brand dealers popular publicity of such a phrase-"understand the public to buy Skoda", but the reality is that less and less people understand the public. Skoda released sales figures today, with global delivery of 913700 vehicles in the first nine months of this year, down 2.7 per cent from a year earlier, mainly due to a further decline in sales in China, Skoda's biggest decline. Skoda delivered 25300 new cars in China in September, down 17.2% from a year earlier. Sales in the first three quarters totaled 194500, down from 250200 in the same period last year.

  Skoda sales 2019-10-16
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  Sales continued to be sluggish, and Zhang Zhen, director of public relations at LinkedIn, was exposed to leave.

  It is reported that Zhang Zhen, director of public relations of Lecker Automobile, has left his job and joined the new force of car building, Boxun Automobile. At present, the news has been confirmed. Lectra is a brand jointly built by Geely and Volvo, while Boxun Automobile is one of the new car-making forces in China, and there is still a gap between the two companies because they have not yet achieved mass production. As a result, many netizens speculated that the departure of Zhang Zhen, director of public relations, may be related to the current situation of Lectra. Zhang Zhen has previously worked for Ferrari, Guanzhi and other brands, responsible for market communication affairs, joined the newly founded Lectra brand, for Lecker to create a younger brand image. The first car model of Zhaoke-Lengke 01.

  Zhang Zhen of Lingke Automobile 2019-10-07
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  How handsome! ES8 joined the "public security" array, netizens: will there be a sudden power outage?

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  Weilai ES8 2019-11-07
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  With the sudden termination of the contract, Cadillac will immediately terminate all cooperation with the public relations company.

  As soon as Cadillac finished its new car launch, it immediately announced the termination of all its cooperation with a public relations firm, and it didn't seem easy. On October 21, SAIC General Motors Co., Ltd. and Beijing Junxin Zhida Brand Management Consulting Co., Ltd. amicably negotiated to terminate the agency service for Cadillac brand public relations and communication in China. It is understood that the cooperative relationship between the two sides has been going on for more than seven years, and the termination of the contract was announced after the press conference, which may have something to do with the press conference. The Cadillac brand held a brand night event at the Cadillac Center in Beijing on October 20. According to official publicity, the new car Cadillac CT5 will be completed.

  Cadillac 2019-10-21
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  Independent brand public relations storm, the latest response of Great Wall and Chang'an

  In response to the recent public relations reports of an attack by Changan Automobile, Great Wall officials said on March 30 that the document was issued inside Great Wall Motor and the incident took place last week. Great Wall Motor also said that after the incident, it had negotiated with Changan executives and Dex Company. Changan Motor, the other party involved, has not yet responded to the matter. According to the report document, the Great Wall Automobile Public Relations Department found that there were abnormal and organized negative attacks recently, and after in-depth investigation, it was confirmed that Changan Automobile Organization initiated offensive negative communication against models such as Harvard H6 / F7. The company also found that.

  Great Wall Motor 2020-03-30
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  Xiaomi car-building was rumored to have been denied by Xiaomi's public relations manager.

  On January 2, there was a rumor on the Internet that "Xiaomi car building encountered difficulties and Xiaomi car brand was not approved". According to Weibo blogger "Liji" post said: Xiaomi car building encountered difficulties, so far Xiaomi car brand has not been approved, has been included in the concept of capital disorderly expansion, may not be called Xiaomi in the future

  Xiaomi car news public relations business information input again brand Kaner actual level aspect network or 2023-01-04
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  Another one! Dongfeng Motor termination Co., Ltd. is listed on the board.

  Recently, Dongfeng Group submitted to the Shenzhen Stock Exchange the letter of Dongfeng Automobile Group Co., Ltd. on withdrawing the application document of the initial public offering and listing on the gem. The sponsor submitted to the Shenzhen Stock Exchange the application of China International Capital Corporation for the withdrawal of the initial public offering of Dongfeng Automobile Group Co., Ltd. and listing on the gem. In accordance with the relevant provisions of Article 67 of the rules on the examination and approval of Stock issuance and listing on the gem of the Shenzhen Stock Exchange, the Shenzhen Stock Exchange decided to terminate the examination of the initial public offering of shares of Dongfeng Group and its listing on the gem. Dongfeng Group issued a notice that based on the company's business decisions and strategic adjustment, combined with the city.

  Dongfeng automobile 2021-10-03
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  Xiaopeng's former CEO assistant jumped ship to Avita.

  On February 2, Avita Technology announced that Li Pengcheng officially became the company's vice president and chief marketing officer CMO, and also served as the deputy general manager of the user development center, fully responsible for the company's brand marketing-related work, specifically in charge of brand planning and strategy, product communication, public relations, user experience and operations under the user development center.

  Automobile Awei Pengcheng Brand Xiaopeng Public Relations Company Model Volkswagen General Manager Huawei Technology products Vice President Changan 2023-02-03
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  The impact is far-reaching! Tesla ranks first in the protection of rights of the year.

  On January 25, the China Consumer Association (hereinafter referred to as "China Consumer Association") released a report on "Ten Hot spots of Public opinion on Consumer Rights Protection in 2021", in which "car roof rights protection incident exposed service loopholes of car companies" has become the first major topic of social influence in 2021. The China consumers Association said that the result was calculated in conjunction with the people's Daily online public opinion data center, based on big data and the social influence of public opinion, in which the social impact index of the "car roof incident" caused reflection from all walks of life reached 100.9, reaching the top of the list. Event Review: on April 19, 2021, at the Media Day of the 19th Shanghai International Auto Show, a man wearing brakes failed.

  Tesla 2022-01-25
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  Guan Xuan! Former General Manager of Changan Brand Public Relations became Senior Executive Vice President of Avita.

  On February 14th, Avita Technology announced that Chen Zhuo officially joined Avita Technology as the company's senior executive vice president, reporting to the company's chairman and CEO, Tan Benhong, to assist and cooperate with Tan Benhong in the company's major project promotion and key business operations. Before joining Avita Technology

  Awei Automobile Changan Brand Company Technology Huawei Changan Automobile Model work Market user Development Planning Public Relations 2023-02-15