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  The new range Rover Aurora goes on sale, and the Land Rover SUV family creates another appearance and sales peak?

  At the Shenzhen, Hong Kong and Macao Motor Show, which opened on June 1 this year, Jaguar Land Rover China brought a new generation of range Rover aurora. It is also announced that the starting price of the new car is 359000 yuan, while the sports customized version is also available for pre-sale at 390800 yuan. Land Rover Aurora made its global debut at the Guangzhou Motor Show in December 2010 and identified the Chinese name "range Rover Aurora" before entering the Chinese market in the second half of 2011. In just eight years, Land Rover has fallen from a top-tier brand to a second-tier luxury market. The aurora, which was once sought after by thousands of people, now sells only about 200 sets. ...

  Founded Jaguar Land Rover Consumer Consumer car owner Jaguar Land Rover 2019-06-03
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  New logo of Jaguar Land Rover! The brand is divided into four.

  A few days ago, JLR Land Rover announced a new logo-- Jaguar Land Rover. The new logo adopts a concise design and consists of the acronym "JLR" of JAGUAR Land Rover (LANDR ROVER). In the future, Jaguar hopes to eliminate the fuzziness of the previous Jaguar and Land Rover brands and create range Rover and Health.

  Brand Land Rover Guardian Model luxury Logo Product New Global Strategic China Positioning continuous Market Environment 2023-06-04
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  It's cracked! The Land Rover brand is divided into three.

  Do you think that one day the Land Rover brand will cease to exist? At the 2023 Shanghai International Auto Show, Jaguar Land Rover unveiled the booth with Jaguar F-TYPE 75th Anniversary Collection Edition, Jaguar XFL gilded version, new range Rover Star vein and Guardian, Discovery, range Rover and Jaguar models.

  Land Rover Brand luxury products Market New Energy sales China Independent Big three New Guards cars consumers models 2023-04-28
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  Starting from 389800 yuan, the new range Rover Aurora L is officially on the market.

  On November 21, Chery Jaguar Land Rover officially announced the launch of its new range Rover Aurora L. The new car has launched a total of five models with a price range of 38.98 yuan to 473800 yuan. As a modified model in the middle of the year, compared with the old model, the new 2.0T light mixed deluxe version cancels the British treasure stereo.

  New car Aurora model Land Rover Price aspect body Power version styling part sales horsepower second Generation not for 2022-11-24
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  Land Rover accuses Jiangling of turning defeat into victory! Lu Feng X7 plagiarized range Rover Aurora Patent was ruled invalid

  On December 16, 2019, the Supreme people's Court of the people's Republic of China rejected the second-instance retrial application of Jiangling Holdings Co., Ltd., upholding the second-instance judgment of the Beijing Supreme people's Court, according to the China referee Writing website. Lu Feng X7 was found to have copied the aurora design of Land Rover. Range Rover Aurora made its debut at the 2010 Guangzhou Motor Show, while Jiangling Holdings' Lufeng X7 made its debut at the 2014 Guangzhou Motor Show. The biggest highlight of the Land Wind X7 is its appearance, because the Land Wind X7 is highly similar to the Land Rover Aurora, and the price is much cheaper than the Land Rover Aurora.

  Land wind X7 2020-01-09
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  Chery Jaguar Land Rover's new range Rover Aurora listed at a price of 35.58-417800 yuan

  Chery Jaguar Land Rover's new range Rover Aurora is officially on the market, with an official price of 35.58-417800 yuan. The new car is equipped with 2.0T engine + 48V light mixing system and a standard 9-block self-integrated gearbox. The new range Rover Aurora is very similar to the previous generation in overall shape, but uses the latest range Rover family design language in many details. The front face is consistent with the range Rover star vein, and the narrow headlights, honeycomb air intake grille and decorative air intakes on both sides are all iconic elements. From the side, the new car still maintains the characteristics of a high waistline, and the door handle adopts the same hidden design as the star pulse. In terms of size, country.

  2019-07-31
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  The new generation range Rover Aurora Land Rover officially goes on sale tonight with a pre-sale price of 359000.

  P.p1 p.p2 p.p3 p.p4 p.p5 p.p6 span.s1 span.s2 span.s3 span.s4 range Rover Aurora has been popular with Chinese consumers since it entered the Chinese market in 2011, when it had to increase the price by tens of thousands of yuan to pick up the car. There hasn't been much news of a new model since the 2018 model was discontinued. But today, the new range Rover Aurora will officially go on sale tonight, and the pre-sale price of the new car is from 359000 yuan. The new car will push four conventional models as well as.

  Brand new Land Rover officially listed new generation official 2019-07-31
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  Sales continued to fall sharply, and Jaguar Land Rover bet on the new car to save the situation.

  Chery Jaguar Land Rover's brand positioning is small, compared with Lexus, Cadillac and other brands, especially Land Rover's off-road vehicles are not very suitable for the Chinese market. Chery Jaguar Land Rover was established in November 2013 as a joint venture between Chery and Jaguar Land Rover, which accelerated the localization of Chery Jaguar Land Rover. It was officially put into production in October 2014 and the first domestic car was launched in 2015. By 2016, Chery Jaguar Land Rover's annual sales reached 63000, with an actual profit of 20.1 billion yuan. Sales of Chery Jaguar Land Rover rose further in 2017.

  Chery sales Jaguar Land Rover Jaguar Land Rover 2019-07-13
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  Range Rover Aurora L is listed on the market, with a price of 38.98-475800 yuan

  On July 19th, range Rover Aurora L went on sale with a total of five configurations with a price range of 38.98 yuan to 475800 yuan. The range Rover Aurora L, a long-axle version, has an additional 160mm in wheelbase and more legroom in the back than the standard version. And for the Chinese market, range Rover Aurora L also launched a limited edition, providing a unique body color matching. It is understood that with the domestic range Rover Aurora L model on the market, the original standard axis version will be completely discontinued. In terms of appearance, range Rover Aurora L continues to use the classic family design language of Land Rover, and the net area is larger than that before.

  Range Rover Aurora L 2021-07-20
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  Chery Jaguar Land Rover responds to rumors of layoffs

  Recently, according to media reports, Chery Jaguar Land Rover began a new round of layoffs in October. Insiders told the media that the layoffs did not disclose the layoff standards, the proportion is about 15% to 20%, involving product engineering, quality management, manufacturing, logistics and shipping management and other departments.

  Land Rover Chery Brands models Markets New China products companies sales luxury Limited cars sales Power 2023-11-08
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  Hainan million Land Rover luxury car smoke and fire, the whole car was burned into scrap iron

  According to several media reports in Hainan, on the morning of September 19, 25 kilometers from Anding on the highway around Hainan Island, a range Rover suddenly burst into smoke and caught fire, which eventually turned the whole car into scrap iron.

  Range Rover 2020-09-20
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  Year-on-year growth of 52% Jaguar Land Rover released sales results in China in the first half of the year

  Recently, British luxury car company Jaguar Land Rover announced its sales performance in China: continuing the rising trend in 2020, Jaguar Land Rover sold a total of 54669 vehicles in China from January to June of 2021, an increase of 52% over the same period last year; as of June this year, it has achieved 10 consecutive months of year-on-year growth. In the first half of 2021, the Land Rover brand grew 63% compared with the same period last year, and all three product families achieved good performance. In the discovery family, Land Rover found that the sports version sold a total of 12743 units from January to June, an increase of 73% compared with the same period last year.

  Jaguar Land Rover 2021-07-16
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  The new range Rover Aurora will be available on July 31, with a pre-sale price of 359000.

  After eight years of painstaking research and development, the Land Rover brand announced that the new range Rover Aurora will go on sale on July 31, with a pre-price of 359000. Compared with the previous generation of range Rover Aurora, there are great upgrades and breakthroughs in appearance and power, but also in order to better meet the needs and aesthetics of consumers. In terms of appearance, the new generation of range Rover Aurora uses the latest range Rover family design language. The entire front face of the new car is also similar to the star pulse, minimalist and fashionable, and the gap between the headlamp group and the surrounding panels is only 1mm, making the front more visually integrated. The shape on both sides.

  Brand new Land Rover pre-sale listing new generation price 2019-07-19
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  Chery Jaguar Land Rover equity may change

  According to media reports, a Jaguar Land Rover Chinese employee revealed that the stock ratio of Chery Jaguar Land Rover may change, and foreign investors want to gain control, but it is not clear what Chery thinks. Another Chery Jaguar Land Rover employee also confirmed this to the media: "our office near Hongqiao will be next year."

  Land Rover Chery Market Brand China Company both sides Model sales New aspect Automobile sales luxury Enterprise 2022-10-14
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  Personnel change! Former Lanto sales manager Liu Zhanzhu joined Jaguar Land Rover

  After Jaguar Land Rover welcomed former Mercedes-Benz executive Wu Chen in March, it recently welcomed Liu Zhanzhu, former deputy general manager of Lantu Automobile sales and Service Co., Ltd. According to several media reports, Pan Qing, president and CEO of Jaguar Land Rover China, has sent personnel appointments to employees of Jaguar Land Rover China and joint marketing sales and service agencies.

  Land Rover Brand Market Strategy Electric sales China products sales Services Global Automotive pound sterling Management luxury 2023-05-24
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  The official offline price range of the new generation of Land Rover Guards is about 30.74-351300 yuan.

  According to foreign media reports, the new generation of Land Rover Guardian Real car will be officially off the line, and the new car will be officially unveiled in China before the Beijing Auto Show in April this year, and is expected to be officially put on sale by the end of April at the earliest. The new car continues the square style of the current Land Rover Guardian. The previously announced price for the 90 series is 35000-40000 pounds (30.74-351300 yuan) and the 110 series is 45240 pounds (397300 yuan). The new generation of guards inherits the traditional design ideas of Land Rover, and the vehicle lines are very simple. In terms of vehicle positioning, with the birth of a new generation of guards,.

  2020-01-31
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  Become a pure electric brand in 2025! Jaguar Land Rover appoints new CEO

  On July 20th Jaguar Land Rover announced the appointment of Adrian Madl, interim chief executive, as its official chief executive for a three-year term. In addition, Jaguar Land Rover appointed Richard Molyneux as its chief financial officer. Looking back on Adrian

  Land Rover Mudd Madl Brand Electric Model Chief New Executive work Guard logo order luxury Factory 2023-07-22
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  The worst model in the history of Land Rover, the automaker reduced the price by 300000 and sold the stock car.

  At present, it is in the last moment of the sale of national five emission models, many brands clear the inventory of national five cars with sharp price reduction, and it is also common for new cars to be sold at a 6-30% discount. According to the news released by the dealers, the price of new energy vehicles in range Rover P400e has plummeted, with the new car guidance price of more than 900,000 and now plummeting by 300000. The discounts offered by many dealers show that more than 600,000 yuan on arrival is the cheapest range Rover sport in history. But it is worth noting that this batch of models are likely to be in stock at the end of 17 or the beginning of 18. Range Rover Sport P400e is not on the market.

  Land Rover models inventory price reduction 2019-06-14
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  The 1.5T three-cylinder engine of Jaguar Land Rover is coming, and the new range Rover Aurora will be installed first.

  Under the trend of emission reduction, three-cylinder engines with small emissions are becoming more and more popular, mainstream cars have been developed with three-cylinder engines, and soon, luxury brands will also use three-cylinder engines on a large scale. A few days ago, Jaguar Land Rover revealed that its models will make major adjustments to traditional fuel power, the new 1.5T three-cylinder engine will be officially mass-produced and loaded, and the new generation of range Rover Aurora, currently released overseas, will be carried first. the car is expected to use the same power when it enters China this year. In addition, the XEL and E-PACE under the Jaguar brand are also expected to use the engine. It is understood that Jaguar Land Rover's new three-cylinder 1.

  Car investment 2019-03-24
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  Heavyweight | Beijing Court ruled that Land Rover Aurora won, and production of the fake Land Wind X7 must be stopped.

  After three years of litigation, Jaguar Land Rover's lawsuit against Jiangling Land Rover finally came to a conclusion. Jiangling Land Rover lost the lawsuit, and Jaguar Land Rover won. Beijing Chaoyang District Court recently ruled that five designs of Lufeng X7 made by China Jiangling Motor directly copied the design of range Rover Aurora, causing confusion among consumers and ordered Jiangling to stop production immediately, Reuters reported. According to the court's ruling, the production, sales and marketing promotion of Lufeng X7 should be stopped immediately. More importantly, Jiangling must also pay compensation to Jaguar Land Rover, the exact amount of which has not been reported. The court is comparing the two cars.

  Cars Establishment Beijing Jaguar Land Rover models sales Litigation Design Investment response content Land Wind success finally first 2019-03-23