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  The Volkswagen Seattle brand may improve its brand positioning in order to achieve greater market revenue.

  According to media reports, Seattle is working on a rebranding plan that will position Seattle as a higher-end brand to gain more benefits, and repositioning the brand is part of Volkswagen's strategy. The plan was revealed by Volkswagen CEO Dis at the Frankfurt Motor Show in September. Seattle may use its high-performance brand Cupra as a new brand name and develop a series of new cars that are expected to enter the global market in 2025. The Seattle Revival Plan is one of Volkswagen's brand rebranding plans. Some time ago, Volkswagen just launched a new brand, LOGO, which uses more.

  Seattle brand reshaping 2019-10-14
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  Will the market prospect be very miserable if the Seattle brand is delayed to enter China?

  Seat, a subsidiary of Volkswagen Group, will return to the Chinese market and be electrified. It has been confirmed that it will be introduced by Jianghuai Volkswagen JV, and the two sides have signed relevant agreements in 2018 and 2019 respectively. However, due to changes in the business environment and strategic adjustment, the Seattle brand's plan to enter the Chinese market has been postponed. According to foreign media reports, Carsten Isensee, Seattle's chief financial officer and interim chief executive, announced the change to return to the Chinese market at the brand's annual press conference earlier. A spokesman for the brand said that through the interior of Seattle.

  Seattle 2020-04-27
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  Seattle, a subsidiary of Volkswagen Group, plans to focus on China's electric car market.

  On May 27, the Chinese government arrived in Rome Dolly, Barcelona, to visit Seattle headquarters, planning that Volkswagen's Seattle cars will be laid out in China, making it clear that the Seattle brand will be introduced to China in the next two to three years. On the same day, in the presence of Anhui Provincial Party Secretary Li Jinbin and Dr. CEO Dis of Volkswagen Group, Luca de Mayo, President of Seattle, Dr. Feng Sihan, CEO of Volkswagen Group (China), and Jianghuai Automobile Chairman an Jin signed a tripartite strategic cooperation framework agreement. The agreement proposes to strengthen cooperation among all parties, confirms the further promotion of Seattle's development in China, and points out the future development strategy of the joint venture. Will be in Anhui.

  Electric cars Electric Volkswagen Seattle 2019-05-28
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  A brand under Volkswagen will be delisted!

  According to the British auto media Autocar, the Seat brand of Volkswagen Group will withdraw from the passenger car market and be replaced by the Cupra brand. It is understood that the existing Seattle model will continue to be produced until 2030, but the brand will eventually withdraw in the future.

  Volkswagen Brands Automotive Market China models groups projects Electric Development subsidiaries products companies cars Directors 2023-09-05
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  Geely will invest 9 billion to reshape Lutes, confirming the first electric sports car, Evija.

  Geely holding Loutus has confirmed that the first all-electric supercar TYPE 130 has been officially named Evija, and earlier this year proposed to invest 9 billion yuan to open a new factory to reshape Tesla. Lutes' life has gone through twists and turns. In 1986, Lutes was sold to General Motors, and in 1993, General Motors sold Lutes to A.C.B.N. Holdings S.An of Luxembourg for 30 million pounds. In 1996, a majority stake in Lutes was sold to Malaysia's Proton until 2017, when Geely acquired Luter.

  Geely electric investment sports car 2019-07-04
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  Very impressive! Volkswagen Anhui may export electric cars to Europe

  According to data from the China Automobile Association, from January to October 2022, the domestic production and sales data of new energy vehicles were 5.485 million and 5.28 million respectively, an increase of 111.4% and 105.4% respectively over the same period last year. Both production and sales data reached record highs, and the market penetration rate climbed to 24% from 13.4% last year. Vs.

  Volkswagen China Automotive Electric Market Export Europe Anhui Brand Factory production Group Electric vehicle Volkswagen New Energy 2022-12-06
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  Volkswagen plans to adjust its brand positioning strategy, Skoda may become a low-end brand

  According to overseas media reports, Volkswagen Group will adjust its brand positioning strategy to shift its Skoda brand to the low-end market, while the Seattle brand will develop to the high-end market. It is understood that Volkswagen plans to use Skoda as an entry-level model brand to seize market share and shift its focus to Eastern Europe and developing countries to compete with Hyundai, Kia, Dacia and other brands; while Seattle turns to compete with luxury brands such as Alfa Romeo. At the beginning of this year, Volkswagen Group CEO Herbert Dis said in an interview with the media that Volkswagen Group is reviewing the development of its brands and is expected to complete its product line by the end of this year.

  Volkswagen adjust brand positioning Skoda 2019-10-02
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  Continue to reshape the brand! Volkswagen R series will replace the new LOGO netizens: too flirtatious and unreliable

  At this year's Frankfurt Motor Show, Volkswagen officially launched a new Volkswagen brand logo. As an important part of Volkswagen Group's image reengineering and brand reshaping, Volkswagen recently redesigned its "R" brand. It is understood that the new R-character emblem is operated by the Volkswagen Design Center and maintains close communication with the technical R & D department and R-series marketing department in the process. As can be seen from the published pictures, the newly designed "R" logo is more flat and concise, no longer a complete English alphabet, but with more concise lines. The two arc designs highlight the sense of movement and speed.

  Volkswagen R series Volkswagen replacement logo 2019-10-09
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  It is said that Volkswagen will acquire 50% of Jianghuai and become the largest shareholder of Guoxuan Hi-Tech.

  Volkswagen Group is in final talks to acquire a 50 per cent stake in Jianghuai Automobile Group Holdings Co., Ltd., worth at least 3.5 billion yuan, which could be the largest merger and acquisition deal in China's electric vehicle sector, Reuters reported. Affected by the news, Jianghuai Motor rose by the daily limit in the afternoon, and its share price reached its highest level since mid-April last year. If the deal is successfully completed, Volkswagen plans to inject new capital into the joint venture with JAC Motor at a ratio of 50:50 to create capacity based on its MEB modular electric vehicle manufacturing platform. According to the report by Reuters, Volkswagen will pay at least 3.5 billion yuan.

  Volkswagen Group Guoxuan High Technology 2020-05-27
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  There is a risk of fire. Volkswagen has recalled more than 100000 vehicles.

  German carmaker Volkswagen will recall more than 100000 plug-in hybrid vehicles worldwide because of the risk of fire, a spokesman for the German carmaker Volkswagen Group said on March 31, Reuters reported. The 100000 models recalled cover a number of Volkswagen brands, including Volkswagen, Audi, Seattle and Skoda. Of these, the Volkswagen brand will recall 42300 vehicles worldwide, involving models such as Passat, Golf, Tiguan and Arteon, and Volkswagen Audi will recall 24400 vehicles. In this regard, German automobile.

  Volkswagen 2022-04-02
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  Bentley year after year loss Volkswagen will sell, Geely when the "catcher"?

  As we all know, Volkswagen Group owns a total of 12 brands, including Porsche, Volkswagen, Lamborghini, Skoda, Bentley, Bugatti, Audi, Scania, MAN, Seattle, Ducati and Volkswagen commercial vehicles. Among them, Bugatti, Bentley and Lamborghini are all familiar luxury brands. However, among these brands, Bentley's development can be said to be the worst, in the past year, Bentley's profit is hardly optimistic. In particular, the loss directly reached 2.2 billion yuan in 2018. According to the American Automotive Magazine, Volkswagen is planning a 2030 plan within Volkswagen.

  Bentley Geely. 2019-11-26
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  Personnel change! Former Lanto sales manager Liu Zhanzhu joined Jaguar Land Rover

  After Jaguar Land Rover welcomed former Mercedes-Benz executive Wu Chen in March, it recently welcomed Liu Zhanzhu, former deputy general manager of Lantu Automobile sales and Service Co., Ltd. According to several media reports, Pan Qing, president and CEO of Jaguar Land Rover China, has sent personnel appointments to employees of Jaguar Land Rover China and joint marketing sales and service agencies.

  Land Rover Brand Market Strategy Electric sales China products sales Services Global Automotive pound sterling Management luxury 2023-05-24
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  Volkswagen Group sold 836000 vehicles worldwide in January, with the Chinese market falling by more than 11%.

  Volkswagen sold 836800 vehicles worldwide in January, down 5.2% from the same period last year, mainly due to a sudden epidemic in the Chinese market and the traditional off-season, according to official figures from Volkswagen. Volkswagen Group owns 12 brands, including Volkswagen, Audi, Skoda, Audi, Porsche, Seattle and so on. The Volkswagen brand is the best seller, with global sales of 485500 vehicles in January, down 5.8 per cent from a year earlier, according to Volkswagen Group. The second is Audi brand, the most first-tier luxury brand of Volkswagen Group, which sold globally in January.

  Volkswagen Skoda Audi 2020-02-21
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  Roewe exposed the new R-mark design, impacting the middle and high-end new energy models.

  In recent years, in order to adapt to the development of the digital age, the pace of replacement of car labels by Chinese and foreign car companies has been accelerated. Last year, Volkswagen released a new VW logo, replacing the long-used three-dimensional car logo with a flat one. Not long ago, BMW also released the latest version of the LOGO, announcing that it has entered the era of flattening. In addition to the above car companies, BAIC New Energy, Changan Automobile, BYD, Beijing Hyundai and other car companies have also accelerated the pace of brand reshaping. Roewe Motor, an independent brand of SAIC, is also speeding up the pace of brand reshaping. On April 20, SAIC Roewe exposed the new R logo and the first flagship concept car.

  SAIC Roewe 2020-04-21
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  Without hanging Volkswagen's target "Volkswagen" car, three "new cars" of Jetta brand were unveiled.

  On February 26, Volkswagen Quanxinzi brand Jetta was officially launched in Wolfsburg, Germany, which is a cheap brand led by Germany, R & D concentrated in Germany and gathered Volkswagen global resources, and produced by Chengdu Branch. FAW-Volkswagen established an independent marketing system to put into the Chinese market. Today, the Jetta brand officially released its three models, two SUV (VS5/VS7) and one car (VA3). Among them, the VS5 of the compact SUV will be officially launched in the third quarter, and the A-class hatchback VA3 will also be launched this year. The compact sedan VA3 Jetta VA3 is positioned as an entry-level compact.

  Jetta Jetta brand new car 2019-03-22
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  General Manager of Dongfeng Citroen C5X: will reshape the new height of French cars in China

  On June 7, the mass production version of Dongfeng Citroen Versailles C5X was officially off the line at the Chengdu factory of DPCA. It is understood that the Citroen Versailles C5X was officially released on April 12. the new car is based on the CXperience concept car and is a brand new medium-sized cross-border car under the Citroen brand. It was officially unveiled at the Shanghai Auto Show and is scheduled to be officially launched in September and officially delivered at the end of the year. It is worth mentioning that the new car will be manufactured in China and supplied to the global market. Citroen C5X is basically the same as the overseas version C4, and the daytime driving lights are in the shape of "V", which forms an "X" shape with the front face. In addition, up and down the lights.

  Dongfeng Citroen 2021-06-07
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  The former chairman of Volkswagen Group dies!

  Dr. Dr. Carl H. Hahn, former chairman of Volkswagen Group, died at the age of 96 on January 14, 2023. According to the data, Hahn was born in 1926 to an industrial family in the eastern German city of Chemnitz, whose father was the Automobile Alliance (later).

  Volkswagen Automotive China Group Market Volkswagen Group Hahn Brand Director Max Chairman Enterprise Global sales important 2023-01-16
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  Volkswagen: acquire 50% of Jianghuai and become the largest shareholder of Guoxuan Hi-Tech.

  On May 28, Guoxuan Tech, a power battery manufacturer, issued a notice saying that the company had examined and passed a "bill on the company's compliance with the conditions for a non-public offering of A shares." In this private offering, the company intends to introduce Volkswagen (China) Investment Co., Ltd. (hereinafter referred to as "Volkswagen China") as a strategic investor. Volkswagen China intends to hold shares in the company for a long time and appoint directors to actually participate in corporate governance. According to the announcement, Zhuhai Guoxuan, the controlling shareholder of Guoxuan Hi-Tech, and Li Kun, the controller, transferred 5% of Guoxuan Hi-Tech shares to Volkswagen China. After completion, Volkswagen China will be the largest shareholder of Guoxuan Hi-Tech, and Li Gong and United Action will be the second largest stock.

  Volkswagen 2020-05-29
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  Due to the epidemic, many overseas car companies have stopped production one after another, and global car sales are expected to decline by 16%.

  According to the epidemic report released by the World Health Organization, as of 17:00 on the 16th, the number of confirmed cases of COVID-19 epidemic outside China had increased by 13874 from the previous day to 86434, while the number of deaths outside China had increased by 848 from the previous day to 3388. As the COVID-19 epidemic continues to spread outside China, several brands of vehicle factories or parts factories have announced the closure of production, including Ford, Nissan, Volkswagen, PSA, FCA and so on, mainly in Italy, Spain and the United States. First, Italy is the most serious epidemic outside China.

  Seattle Maserati Lamborghini Renault 2020-03-17
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  It's cracked! The Land Rover brand is divided into three.

  Do you think that one day the Land Rover brand will cease to exist? At the 2023 Shanghai International Auto Show, Jaguar Land Rover unveiled the booth with Jaguar F-TYPE 75th Anniversary Collection Edition, Jaguar XFL gilded version, new range Rover Star vein and Guardian, Discovery, range Rover and Jaguar models.

  Land Rover Brand luxury products Market New Energy sales China Independent Big three New Guards cars consumers models 2023-04-28