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A "investment promotion message" once again pulled Dongfeng Yulong Motors, which had not been seen for a long time, back into public view. On July 12, Dongfeng Yulong manager and Zhejiang Liuhe Law firm issued the Investment Promotion notice of Dongfeng Yulong Automobile Co., Ltd. (hereinafter referred to as the "announcement"), which shows that Dongfeng Yulong Motor is related to the reorganization procedure.
According to the national enterprise credit information publicity system, industrial and commercial changes have taken place in Dongfeng Yulong Automobile Co., Ltd., shareholders Dongfeng Automobile Group Co., Ltd., Yulong Continental Investment Co., Ltd. have withdrawn. Hangzhou Dajiangdong State-owned Capital Investment Management Co., Ltd. has become a wholly-owned shareholder. Information shows that Dongfeng Yulong Automobile Co., Ltd. (
Dongfeng Yulong sales Company is applied to the court for bankruptcy reorganization by creditors.
Dongfeng Yulong was established in 2010 as a joint venture between Dongfeng Company and Yulong Automobile to produce products of Yulong's own brand "Na Zhijie". Dongfeng Yulong launched the first Nazhijie 7 in 2011. The SUV has a Smart + connected system and a blind spot camera that other models do not have. If it is now, it is a must for every car, but it was definitely an innovation in the 3G era at that time. So at that time, this car pushed Dongfeng Yulong into the tuyere and even had to wait in line to buy a car. in 2014, Dongfeng Yulong released the SUV you 6 with a slanted back design, with a monthly sales of 5000 units in 2015.
According to the latest report of Taiwan's Central News Agency, Taiwan's Yulong Group and Dongfeng Company have reached a preliminary consensus that the Nazhijie brand of the Yulong Group will officially withdraw from the Chinese mainland market, and the details of Dongfeng Yulong Na Zhijie's withdrawal are still being discussed and evaluated. It is understood that this is part of the Yulong Group's plan for a new round of expenditure cuts and transformation.
Yulona Zhijie, who is rumored to have abandoned the mainland market, will spread new news. Wu Xinfa, director and general manager of Nazhijie (Hangzhou) Automobile sales Co., Ltd. has confirmed his resignation and has applied for retirement as one of the founders of Dongfeng Yulong, according to media reports. At the same time, Chen Jinquan will become the general manager of Yulong (China) Automobile Investment Co., Ltd. It is understood that the 61-year-old Wu Xinfa joined the Yulong Group as early as the age of 24, and successively served as the manager of the business department of the Yulong Automobile Manufacturing Company, the general manager of the Philippine Nissan Motor Company, the general manager of the Yulong Nissan Motor Company, and the general manager of Dongfeng Yulong Automobile Co., Ltd. It is said to be delisted, high.
A car brand that has faded out of people's sight has recently attracted attention because of widespread rumors that it will be delisted. It is reported that there is widespread rumor within Dongfeng Company that Dongfeng Yulong will be shut down within 1-2 years. Dongfeng Yulong produces and sells Nazhijie cars from Taiwan. Both Dongfeng and Na Zhijie denied the news. Dongfeng responded to the media that Dongfeng Yulong is undergoing a test like the Chinese car market, and both shareholders are working for change. Na Zhijie said: at present, the company's production and sales are running normally, and the listing of new cars is also under preparation. Although shareholders do not think that Na Zhijie brand will withdraw from the market, but compete in the Chinese car market.
since Dongfeng Yulong's Na Zhijie brand was exposed that it would withdraw from the Chinese mainland market, was followed by a number of media reports. In response, Dongfeng Motor said: "Dongfeng Yulong delisting details are being discussed and evaluated, there is no solution."
Nazhijie 6 new car guide price 149800 yuan, now 72000 each; Nazhijie big 7 only 46% discount-fracture quotation from Nazhijie sales circle of friends. To make matters worse, even if the market sold new cars at half price, Na Zhijie still could not escape the fate of dismal sales. "there are basically no 4s stores in this car, and it all depends on the resources of the second network," an industry insider told us. According to the dealer information provided by Dongfeng Yulong's official website, some media called more than 100 Dongfeng Yulong dealers across the country and found that nearly half of the dealers had withdrawn from the network, and most of them had terminated sales, leaving only the after-sales service function. Among them, nearly 20.
According to domestic media reports, Shan Zhidong, former marketing chief of Dongfeng Yulong and former senior vice president of Zhengdao Group, officially joined Guanzhi Automobile on May 30th and served as vice president and general manager of Guanzhi Automobile sales company. Shan Zhidong has entered the automobile industry since he graduated from Xi'an University of Electronic Science and Technology in 1990. He has served as deputy section chief, section chief and department manager of FAW. After 2001, Dongfeng Motor Co., Ltd. cooperated with Taiwan's Yulong Group to form Guang.
Na Zhijie is a car brand living in jokes, and it is still widely circulated that Na Zhijie was ridiculed by netizens. In addition to its own factors, it is not too much to say that Na Zhijie was destroyed by jokers, and its sales are very poor. After the sales ranking in September, some netizens found that Na Zhijie had only sold one car, but soon the official "Dongfeng Yulong-Na Zhijie" forwarded netizens Weibo and responded indirectly: more than 40 units were actually sold. Through the list, it is found that there are only two models with sales data, one for the Nazhijie U5 SUV, 41 for the you 6 SUV and no sales for the big 7 MPV.
To tell you the truth, Nazhijie's reputation is not worse than that of BBA. In the domestic automobile market, it is "well-known" for this brand. Of course, its fame does not come from its good sales or product power, but because its fuel consumption is ridiculed by consumers. A few days ago, Oriental Yulong announced that the new Nazhijie model URX will be unveiled in Taiwan, China. The car will be built "based on the concept of panoramic development" and provide car networking function, after which it will be introduced to the Chinese mainland market by Oriental Yulong. The new car is not much different from other models of Na Zhijie, whether in appearance or interior decoration, it is worth mentioning that.
Na Zhijie's new medium-sized SUV--URX model has been unveiled on a small scale in Taiwan. In addition, the car will be put into production and listed in Dongfeng Yulong in the future. In terms of power, the new car will be equipped with a 1.8T engine model F18 with a maximum power of 205 horsepower (150 kilowatts). In terms of appearance, Nazhijie URX has adopted a new design style. Above the edge line is the Nazhijie brand LOGO and the horizontal chrome trim, while below the edge line is a very unique large-size hexagonal middle screen, which is composed of dot matrix chrome plating blocks and license plate installation positions. On the side of the car, Na Zhijie URX's body.
On Oct. 6, Hon Hai released a video of the Foxtron Model B preview through its official account on its social networking site. Hon Hai Group said that the Model B is a new model based on the open platform of Hon Hai electric vehicles, using a new generation of running style and aerodynamic body styling design.
Na Zhijie can be said to be a car brand living in jokes. Netizens often make up all kinds of teasing comments on the topic of Na Zhijie, and now jokes related to Na Zhijie are still circulating on the Internet, especially in terms of fuel consumption. "CNPC Sinopec strategic partner"-this is the most classic joke that netizens make fun of Na Zhijie, and unwittingly this joke has also become a big label of Na Zhijie. After many years, Na Zhijie and Sinopec formally held official discussions on fuel, which is indeed gratifying. A few days ago, Dongfeng Yulong-Na Zhijie's official Weibo post reminding car owners that they should refuel in time went viral. Some netizens commented and teased.
"overcapacity" has always been a topic of concern in the automobile industry. Since 2018, China's automobile industry has faced greater pressure, suffering from the first decline in market sales, with annual sales of only 28.08 million vehicles, down 2.8% from the same period last year. In the same period, the capacity utilization rate of the automobile industry is also less than 70%. In addition, judging from the current economic indicators, the overall growth rate of the market slows down, the car market remains depressed and does not pick up, it is difficult for the market to return to the original growth level in the short term, and the problem of overcapacity will continue to intensify. Dongfeng Motor was founded in 1969 and is now one of the three major automobile enterprise groups in China, with a number of cooperative brands. Of course.
In the first half of this year, Dongfeng car sales totaled 1.6981 million units, down 11% from the same period last year, and declined again in the first half of this year after a year-on-year decline in 2018. In recent years, Dongfeng Motor has been supported by Nissan brands, the sales of independent brands and Korean and French joint ventures have fallen off a cliff, and its capacity utilization has also fallen to a freezing point. The continuous decline of China's automobile market has caused great pressure on many automobile enterprises, and the sales volume of many automobile enterprises has shown negative growth. At the same time, the output of most automobile enterprises accounts for only a small part of their production capacity. Dealing with excess spare capacity has become one of the urgent problems for automobile companies. Face it.
Speaking of Baodao Taiwan's car brand Na Zhijie, sales in the Chinese market are extremely dismal. According to the data, as of July this year, the total sales of Nazhijie was 2427 vehicles, including Nazhijie 6 SUV, Nazhijie U5 SUV, Big 7 MPV, Rui 3 and Na 5. The July sales were 111,121,35, 17 and 1 respectively, and from January to July they were 1070, 1044, 192,113 and 8 respectively. It has become a consensus that Na Zhijie's sales are low, and the main reason for its low sales is that consumers stay away because of too much fuel consumption.
Tian Yulong, spokesman for the Ministry of Industry and Information Technology, said at a press conference held by the Information Office of the State Council today on "promoting the construction of a manufacturing power and a network power to help build a moderately prosperous society in an all-round way" that automobile chips are now an issue of social concern. Since the second half of last year, the manufacturing capacity of global integrated circuits has continued to be tight, and various industries have appeared the problem of "lack of core" one after another, which has had a certain impact on the development of the global industry. It said that the main reason for the lack of core is that manufacturing companies have generally slowed down their capacity expansion plans as a result of the global outbreak, resulting in a mismatch between capacity supply and demand.
Speaking of this brand, it can be said that everyone knows, even BBA, but its popularity comes from the crazy ridicule of netizens, such as "six gas stations for 100 kilometers", "two barrels of oil strategic partners", "300000 price, 500000 configuration, million fuel consumption and so on." these "titles" all come from a medium-sized SUV- Nazhijie 7. A few days ago, Nazhijie released a new medium-sized SUV model called URX, which is built "based on the concept of full-scene development", providing car networking functions, flexible seat layout, etc., and will be introduced to the mainland by Dongfeng Yulong Na Zhijie. ...
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