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With the intensification of market competition and the gradual development to the direction of high quality, the high-end road of independent car enterprises seems inevitable. Some people believe that at present, independent car companies should first solve the problem of brands, and the launch of independent high-end brands is an important way. In 2020, a number of independent car companies have announced the establishment of high-end brands, in addition to Dongfeng "Lantu" new brand launch, SAIC Group and Changan Automobile have also announced the launch of high-end independent brands. SAIC is working on a new electric smart vehicle brand project codenamed "L", according to a report on the interface of SAIC's high-end electric car brand on October 12. The "L" project will be carried out by.
As intelligent electric vehicles have gradually become the mainstream of the market, a number of independent car companies have announced the launch of independent high-end brands, in order to achieve the road of high-end products and meet market challenges. In 2020, including Dongfeng, SAIC, Changan and other high-end brands have been established, and now another independent car company is also plotting high-end independent brands. A few days ago, some media said that Great Wall Automobile is preparing to launch a new high-end brand focusing on intelligent new energy. The project, code-named "SL", will compete with new brands such as Lulai, ideal and Lantu after its launch. In this regard, Great Wall executives did not deny the outside news.
With the continuous upgrading of consumption in the domestic automobile market, let more and more independent brands accelerate the high-end layout. In 2020, high-end brands have been set up one after another, including Dongfeng, SAIC, Changan and Great Wall, and now another independent car company is also plotting high-end independent brands.
Zhu Huarong announced that Changan Automobile is working with Huawei and Ningde era to build a new high-end smart car brand.
Learned from the relevant media, people close to Changan Lai revealed that Changan Ulai will lock in high-end brands and will launch brand-new products developed independently. Changan Lulai is a new energy joint venture between Changan Automobile and NIO.US. Its headquarters in Nanjing is an independent entity, and there are not many people from both shareholder companies. At present, there is no definite information about the first model to be announced, and it is still in the stage of market evaluation and supplier determination. In April 2018, Changan Automobile officially announced the third Innovation and Entrepreneurship Plan to its brands.
Among the head enterprises of independent car enterprises, a number of independent car enterprises have launched their high-end brands, realizing the impact of enterprises into the middle and high-end market, including Geely Lecker brand, Great Wall WEY brand, Chery Xingtu brand, Dongfeng Lantu new energy brand, etc., while the high-end brand of Changan Automobile has not been heard for two to three years since it was proposed. Recently, Zhu Huarong, chairman of Changan Automobile, mentioned the internal high-end brand again, confirming that the project is still in preparation. During the Beijing auto show, Zhu Huarong said in a media interview, "the high-end brand is a topic that Changan can't get around." In 2017, in Changan's third venture 1.0, it was clear that Changan should have.
Another independent high-end brand is coming. Dongfeng h Division will build high-end new energy vehicles. On May 6, Zhu Yanfeng, chairman and party committee secretary of Dongfeng Automobile Group Co., Ltd., wrote a letter to the employees of the h division, mentioning that the h brand, which has attracted much attention both inside and outside the company, will be officially released in 2020. According to the information, Dongfeng h Business Department was first established in April 2019, and its mission is to create a new high-end new energy brand, and take the internal code name "h". As a new high-end new energy brand of Dongfeng, h brand will create two "high-end"-- high-end brand positioning and high-end market positioning. At the same time, h brand as a medium.
According to media reports on October 12, SAIC is working on a new electric smart vehicle brand project codenamed "L", which will be led by SAIC Chairman Chen Hong, with President Wang Xiaoqiu as commander-in-chief. A month later, the project has made the latest progress. On November 26th, SAIC announced that the "L" project of SAIC was officially named "Zhiji Automobile" and was built by a joint venture between SAIC, Pudong New area and Alibaba. The initial round financing of the project is 10 billion yuan, of which SAIC holds 54%. Pudong New area and Ali each own 18%, and the others account for 10%. "Zhiji car.
After naming the high-end brand "h brand" of new energy as "Lantu" on July 17th, VOYAH i-Land, the first concept car under Lantu, was unveiled in Wuhan on July 29th, and released Lantu automobile brand strategy, including brand positioning, product planning, innovative service marketing model and so on. In terms of the exterior design of the concept car, i-Land adopts the design concept of "light, quiet and elegant". The shape of the new car is very low, the penetrating LED is combined with the central Lantu logo, and the suspended hood and gull wing doors create a different feeling. At present, the Lantu brand has planned 9 models, and the products will be covered.
Great Wall Motors has completed its product planning for fuel cell passenger cars and plans to launch it as an independent brand with a high-end positioning, according to a source familiar with the matter, according to the Financial Associated Press on May 24. The source said: "Great Wall fuel cell passenger car brand and products are ready, originally planned for the second quarter of this year."
According to the news, FAW Dongfeng will build a new high-end electric vehicle brand, collectively known as Plan H within the group; for the specific origin of the plan, the project design team, the management team and the first model are still unknown. And the brand will also follow the FAW Group's high-end brand Red Flag, will be an independent operating team, self-built independent sales channels. It is clear from the subordinate status of the project that the division will be subordinate to Dongfeng Motor Group Co., Ltd., a company listed in Dongfeng Hong Kong. The company already has two new energy companies, namely Dongfeng Electric vehicle Co., Ltd. And Egett New Energy vehicle Co., Ltd.
Another independent high-end new brand has been launched. On October 24th, the first production car of the ARCFOX polar fox brand of BAIC New Energy was officially launched, focusing on the medium-and high-end pure electric vehicle market. The brand not only undertakes the task of BAIC New Energy entering the high-end market, but also will help BAIC New Energy change unable to break away from the middle and low-end market and the travel market. ARCFOX polar fox brand's first production model is the new SUV--ARCFOX α T, the new car launched three life versions of a total of 5 models, NEDC mileage of 480km, 600km and 653km respectively, subsidizing after-sale.
When the domestic personal electric vehicle market sales are gradually increasing, more and more car companies begin to layout their own high-end brands. Following the rising trend of Red Flag, Dongfeng Motor and Great Wall Motor, as well as SAIC, are starting to deploy high-end electric models in an attempt to capture the high-end electric market. Recently, the latest model plan of SAIC Zhiji, the high-end electric brand of SAIC, has been exposed.
According to sources from SAIC, SAIC plans to invest in the establishment of Feifan Automotive Technology Co., Ltd., according to the Financial Associated Press. The original R brand of the passenger car branch will be operated by Feifan Automobile in the way of an independent company. Feifan Automobile will dig deep into the middle and high-end electric car market. In terms of personnel, according to relevant sources, SAIC has internally announced that Wu Bing, CEO of SAIC Mobile's strategic brand "Hengdao Travel", will serve as CEO of Feifan Automobile. According to earlier media reports, SAIC submitted an application for trademark registration of "Shanghai Auto Feifan" and "Feifan" on July 22 this year. From.
As one of the current independent high-end brand benchmark, the new red flag brand not only needs to reflect the high-end positioning, but also highlights the current independent brand to high-quality and high-quality technology development. A few days ago, some netizens were participating in the second Red Flag Carnival held by FAW Group in Changchun, only to find that Red Flag H9, the flagship high-end model promoted by the recent brand, had "workmanship defects".
On May 21st, according to Caijing Automotive, BYD's high-end brand may be launched in August, the new brand may be named "StarCraft", and its first model will be a high-end off-road SUV,2023 similar to Mercedes-Benz G-Class with non-load-bearing body, which is expected to be sold at 50-50 in the first half of the year.
In the past, the joint venture brand was recognized by domestic consumers with its civilian price and good brand image, and occupied most of the domestic car market. However, in recent years, with the improvement of the strength of independent brands, the gap between their brand image and independent brands is gradually decreasing; on the other hand, with the sharp decline in the price of foreign high-end brands, the market of joint venture brands is also being eroded gradually. At present, joint venture brands are suffering from independent brands and foreign brands, and are in an awkward position. At present, the consumption concept of cars in the Chinese people is becoming more and more rational, for ordinary families.
At the 2021 World New Energy Automobile Congress just held, Zhu Yanfeng, chairman of Dongfeng Company, made it clear that Dongfeng wants to copy the advantages of new forces in building cars and launch a new new energy customized product "M" in 2022. In April this year, Dongfeng Motor launched the "Dongfeng Qi" plan, which mentioned that it will strengthen the differentiated layout in the field of independent passenger cars, focusing on building Lantu, Dongfeng Fengshen and high-end electric off-road brands. Among them, Lantu is positioned as a leading brand of zero anxiety high-end intelligent new energy. As the main force of Dongfeng independent passenger cars, Dongfeng Fengshen is positioned as a mainstream science and technology driving brand. As for the reality of high-end electric cross-country.
It is well known that the Tank 300 is a "tough guy" off-road model launched by Great Wall last year based on a new platform and belongs to its high-end brand WEY. Recently, however, it has been revealed that Great Wall Motor is going to make it independent, becoming its fifth brand.
Recently, BYD announced the name of its high-end car brand "look up". The brand is expected to be released in the first quarter of 2023, when the first hard off-road model will be unveiled at the same time, according to BYD officials. In terms of the price of the product, the price is expected to be more than 80-1.5 million.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
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The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
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Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
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