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  Three independent car companies announce the launch of independent high-end brands

  With the intensification of market competition and the gradual development to the direction of high quality, the high-end road of independent car enterprises seems inevitable. Some people believe that at present, independent car companies should first solve the problem of brands, and the launch of independent high-end brands is an important way. In 2020, a number of independent car companies have announced the establishment of high-end brands, in addition to Dongfeng "Lantu" new brand launch, SAIC Group and Changan Automobile have also announced the launch of high-end independent brands. SAIC is working on a new electric smart vehicle brand project codenamed "L", according to a report on the interface of SAIC's high-end electric car brand on October 12. The "L" project will be carried out by.

  SAIC new energy vehicles independent high-end brands 2020-10-12
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  Another independent high-end brand was born, and Dongfeng h Division was set up to create high-end new energy vehicles.

  Another independent high-end brand is coming. Dongfeng h Division will build high-end new energy vehicles. On May 6, Zhu Yanfeng, chairman and party committee secretary of Dongfeng Automobile Group Co., Ltd., wrote a letter to the employees of the h division, mentioning that the h brand, which has attracted much attention both inside and outside the company, will be officially released in 2020. According to the information, Dongfeng h Business Department was first established in April 2019, and its mission is to create a new high-end new energy brand, and take the internal code name "h". As a new high-end new energy brand of Dongfeng, h brand will create two "high-end"-- high-end brand positioning and high-end market positioning. At the same time, h brand as a medium.

  Dongfeng automobile 2020-05-06
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  Great Wall Motor will launch a new independent high-end brand

  As intelligent electric vehicles have gradually become the mainstream of the market, a number of independent car companies have announced the launch of independent high-end brands, in order to achieve the road of high-end products and meet market challenges. In 2020, including Dongfeng, SAIC, Changan and other high-end brands have been established, and now another independent car company is also plotting high-end independent brands. A few days ago, some media said that Great Wall Automobile is preparing to launch a new high-end brand focusing on intelligent new energy. The project, code-named "SL", will compete with new brands such as Lulai, ideal and Lantu after its launch. In this regard, Great Wall executives did not deny the outside news.

  Great Wall Motor 2020-12-10
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  Another brand is about to be born! Dongfeng's new high-end brand may be named "fierce".

  Domestic new energy vehicles are gradually becoming one of the future development trends of the automobile industry, so more and more automobile brands begin to lay out this field. Recently, Dongfeng Automobile, one of China's four major automobile groups, announced that another high-end new energy off-road brand is about to be born. According to Dongfeng Automobile report, Dongfeng Automobile official said: Dongfeng high-end new energy off-road vehicle project, that is, Dongfeng M Division was officially established. It is understood that this is another high-end electric brand created by Dongfeng Automobile after the high-end new energy vehicle brand Lantu. According to the official statement, the brand will fill the gap in the domestic high-end new energy off-road vehicle market. From the current official.

  Dongfeng automobile 2022-01-20
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  Heavy! BYD's high-end brand starts at 1 million yuan.

  Today, according to people familiar with the matter, BYD will launch a new high-end brand in the fourth quarter of this year, and the price of the new car will exceed 1 million yuan. Insiders revealed that there was a heated discussion within BYD about the naming of high-end brands, and it was suggested that the names "Wang" and "Zhuan" in the name of BYD Chairman Wang Chuanfu

  Brand Bia high-end model price car news product price new car disco market new energy star sales 2022-08-25
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  Chery's new high-end brand is exposed.

  On November 5th, the news of "② 2022 Chery New Energy Brand Integrated Marketing Purchasing Project in the warm-up period" attracted everyone's attention, which showed that according to the company's strategic plan, the new enterprise brand and product brand would be released next year. In addition, Chery's new high-end brand will be launched on November 11.

  Chery brands high-end cars models markets new cars cars new energy data subsidiaries losses positioning design products 2022-11-07
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  Standard Mercedes-Benz G! The first car of BYD's high-end brand is exposed.

  Recently, a "BYD New car Plan for the next 1-3 years" has been published online, which covers three product camps currently sold by BYD, namely, the Ocean Series, the Dynasty Series and the e-net. the most popular of these is the high-end brand that BYD will launch in 2022. With regard to BYD's high-end brand, Li Yunfei, general manager of BYD's public relations department, revealed in an interview with the media in June that BYD will launch a new high-end brand in the fourth quarter of this year, with a price range of 50-800000 yuan. During the Guangzhou auto show, BYD executives revealed that the first model of its high-end brand was positioned as a hardline SUV.

  BYD 2021-12-15
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  Dongfeng is another high-end brand! Positioning electric high-end off-road

  At the 2021 World New Energy Automobile Congress just held, Zhu Yanfeng, chairman of Dongfeng Company, made it clear that Dongfeng wants to copy the advantages of new forces in building cars and launch a new new energy customized product "M" in 2022. In April this year, Dongfeng Motor launched the "Dongfeng Qi" plan, which mentioned that it will strengthen the differentiated layout in the field of independent passenger cars, focusing on building Lantu, Dongfeng Fengshen and high-end electric off-road brands. Among them, Lantu is positioned as a leading brand of zero anxiety high-end intelligent new energy. As the main force of Dongfeng independent passenger cars, Dongfeng Fengshen is positioned as a mainstream science and technology driving brand. As for the reality of high-end electric cross-country.

  Dongfeng automobile 2021-09-26
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  BAIC Zhenjiang listed to transfer 49% stake to accelerate high-end brand ARCFOX products

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  BAIC Group 2019-11-26
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  H Division of Dongfeng Company: high-end new energy brand will be released on July 17

  Dongfeng company h division official Xuan, the new brand will be released on July 17. It is understood that h Division is a high-end new energy vehicle project of Dongfeng Company. It is understood that the h Division of Dongfeng Company was first established in April 2019, mainly to create a new high-end new energy brand, and take the internal code name "h". As Dongfeng's new high-end new energy brand, officials say the h brand will create two "high-end"-- high-end brand positioning and high-end market positioning, similar to FAW Group's "Red Flag" brand. In May this year, the h division of Dongfeng Company announced the list of senior executives. H business department by Dongfeng company party committee standing committee, vice president economy.

  Dongfeng automobile 2020-07-13
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  SAIC high-end brand on the Auto Zhiji B-class car exposed, the car is up to 5 meters long

  When the domestic personal electric vehicle market sales are gradually increasing, more and more car companies begin to layout their own high-end brands. Following the rising trend of Red Flag, Dongfeng Motor and Great Wall Motor, as well as SAIC, are starting to deploy high-end electric models in an attempt to capture the high-end electric market. Recently, the latest model plan of SAIC Zhiji, the high-end electric brand of SAIC, has been exposed.

  SAIC Zhiji 2021-01-02
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  Changan Ulai is targeting high-end brands and will promote independent research and development of new products.

  Learned from the relevant media, people close to Changan Lai revealed that Changan Ulai will lock in high-end brands and will launch brand-new products developed independently. Changan Lulai is a new energy joint venture between Changan Automobile and NIO.US. Its headquarters in Nanjing is an independent entity, and there are not many people from both shareholder companies. At present, there is no definite information about the first model to be announced, and it is still in the stage of market evaluation and supplier determination. In April 2018, Changan Automobile officially announced the third Innovation and Entrepreneurship Plan to its brands.

  Changan Weilai R & D brand independence 2019-08-13
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  BYD's internal documents have been exposed that it will launch a high-end brand within 1-2 years.

  With the continuous upgrading of consumption in the domestic automobile market, let more and more independent brands accelerate the high-end layout. In 2020, high-end brands have been set up one after another, including Dongfeng, SAIC, Changan and Great Wall, and now another independent car company is also plotting high-end independent brands.

  BYD 2021-01-27
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  It is exposed that Dongfeng Automobile H Division has started to recruit, focusing on high-end new energy passenger vehicles.

  With the growth of the national economy and the upgrading of consumption structure, domestic car companies have launched middle-and high-end new brands to fight against joint venture car enterprises, forming a wave of "independent upward" trend and achieving a self-breakthrough. A few days ago, it was reported that Dongfeng Automobile Group will set up h division, which focuses on high-end new energy passenger cars. At present, h division has begun to recruit. As early as May this year, Dongfeng Motor interior named this project code-named "Plan H" and announced its implementation. Dongfeng Group has this description of "H Division": it is committed to integrating and developing new technologies for the global automotive industry, from the perspective of "science and technology, quality and exploration."

  Dongfeng Automobile H Division has started to recruit. 2019-10-18
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  Or named "StarCraft", it is exposed that BYD and Huawei jointly build a car.

  On May 21st, according to Caijing Automotive, BYD's high-end brand may be launched in August, the new brand may be named "StarCraft", and its first model will be a high-end off-road SUV,2023 similar to Mercedes-Benz G-Class with non-load-bearing body, which is expected to be sold at 50-50 in the first half of the year.

  Biya brand high-end car model product news price market new energy motor independent person star fuel 2022-05-21
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  Dongfeng new domestic brand "Lantu Automobile" released, the new LOGO looks like this!

  Another new domestic high-end brand is coming! On July 17, Dongfeng launched its new high-end electric brand, which is called "Lantu" in Chinese, and the new LOGO of the brand has also been officially confirmed. According to the official introduction, the homonym of Lantu is "blueprint", implying good planning and prospects. On the other hand, the brand LOGO takes Kunpeng's wings as the shape, and its outstretched wings also have a beautiful meaning. It is understood that the h division of Dongfeng company first started in April 2019, mainly to create a new high-end new energy brand, and finally set up Lantu automotive technology company and Lantu brand According to officials, Lantu operates completely independently and does not belong to Dongfeng Group.

  New energy vehicle 2020-07-18
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  Changan Automobile announced the establishment of an independent high-end brand

  Zhu Huarong announced that Changan Automobile is working with Huawei and Ningde era to build a new high-end smart car brand.

  Changan new brand 2020-11-15
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  Another high-end brand, SAIC's new brand is named "Zhiji Automobile"

  According to media reports on October 12, SAIC is working on a new electric smart vehicle brand project codenamed "L", which will be led by SAIC Chairman Chen Hong, with President Wang Xiaoqiu as commander-in-chief. A month later, the project has made the latest progress. On November 26th, SAIC announced that the "L" project of SAIC was officially named "Zhiji Automobile" and was built by a joint venture between SAIC, Pudong New area and Alibaba. The initial round financing of the project is 10 billion yuan, of which SAIC holds 54%. Pudong New area and Ali each own 18%, and the others account for 10%. "Zhiji car.

  SAIC Group 2020-11-27
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  The first concept car of Dongfeng high-end brand "Lantu" was unveiled, with a somewhat unique appearance.

  After naming the high-end brand "h brand" of new energy as "Lantu" on July 17th, VOYAH i-Land, the first concept car under Lantu, was unveiled in Wuhan on July 29th, and released Lantu automobile brand strategy, including brand positioning, product planning, innovative service marketing model and so on. In terms of the exterior design of the concept car, i-Land adopts the design concept of "light, quiet and elegant". The shape of the new car is very low, the penetrating LED is combined with the central Lantu logo, and the suspended hood and gull wing doors create a different feeling. At present, the Lantu brand has planned 9 models, and the products will be covered.

  Dongfeng automobile 2020-07-30
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  BYD will launch a high-end brand with an estimated price range of 500000 to 800000 yuan.

  Recently, Li Yunfei, general manager of BYD's public relations department, revealed in an interview with the media that BYD will launch a new high-end brand in the fourth quarter of this year, with a price range of 500000-800000 yuan. The car will be planned under a new BYD brand. With regard to the news that BYD will launch the "Ocean Series", Li Yunfei said that this new series of models is expected to be launched in the third quarter of this year. At that time, the final naming and planning of the new series will be released. In addition, Li Yunfei said for this car: this car is enough for people to see it at first sight, but their eyes don't want to leave.

  BYD 2021-06-02