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Sales of French cars in China have been unstable in recent years, and Citroen is no exception. The C3L of Dongfeng Citroen is even more miserable, according to the relevant data: Citroen C3L sold only 16 vehicles in June and only 95 from January to June. On average, only 15.83 cars are sold per month, which is crushed in the Class 100000 compact sedan, and even though sales are so low, the car is still on sale and has not stopped production. 2020 Citroen C 3 L model manufacturer guidance price is 8.49 ~ 105900, the price is cheap with the same class car.
On June 8, Dongfeng Citroen C3L officially launched four new models with a price range of 8.49-105900 yuan. This is a brand-new model for the Chinese market, which is regarded as a "turnaround" of the Citroen brand in the Chinese market. At present, the French brand is at a critical moment in the Chinese market. As the representative of the legal system, the Citroen brand urgently needs popular models to reverse the embarrassing situation in China. This time Citroen brought a "special model" to China-Citroen C3L, the first place to show "sincerity" is its appearance. According to the official description, this car is located as a cross-border car.
Dongfeng Citroen, whose sales are falling off the cliff, has a very low sense of existence in the market. The characteristics of French romantic design are likely to gradually move away from the Chinese market, and the brand is facing the crisis of delisting. At this critical moment, Dongfeng Citroen needs a popular product more to enhance its brand image and further boost sales data. However, the manufacturer gave a work with a strange shape, and netizens shouted "disappointment". At the end of last year, the Ministry of Industry and Information Technology released the declaration chart of Dongfeng Citroen's new model C3L. A few days ago, we obtained the real car picture of the car in the factory, which further confirmed that Dongfeng Citroen will put the car on the market in mass production. Dongfeng Citroen.
In the later stage of epidemic prevention and control, there will be a wave of new cars on the market in June, including the new Citroen C3L. According to media sources, the Dongfeng Citroen C3L will go on sale on June 8, a brand new model for the Chinese market, where French brands are at a critical moment of "life and death". As the representative of the French family, the Citroen brand urgently needs popular models to reverse the embarrassing situation in China. This time Citroen brought a "special model" to China-Citroen C3L, the first place to show "sincerity" is its appearance. According to the official description, the car is located in the cross-border hatchback S.
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In the face of the declining performance of French brands in recent years, one of the Renault brands has no choice but to announce the withdrawal of fuel models from the Chinese market, while Citroen, which is also in the doldrums, is also under pressure. To this end, for the Chinese market, Dongfeng Citroen launched another Chinese "special" model, in order to achieve a rebound in sales. Although the declaration map of the model was revealed at the end of last year, the new car is not scheduled to hit the market until this year. With the passage of time, it has been reported a few days ago that the model is about to be on the market, and the official model map has been exposed. From the vehicle shape of Dongfeng Citroen C3L, it can be said to adopt the current domestic.
The performance of DPCA's Dongfeng Peugeot and Dongfeng Citroen remains in the doldrums. In response to years of market weakness, DPCA released a "yuan" recovery plan last year, and 2020 will be a turning point for the company. In terms of new cars, DPCA plans to launch a new generation of Peugeot 2008, Citroen C3L and four new energy products this year to further meet market demand. According to the new car launch plan, Dongfeng Peugeot 2008 will be the first to appear on the market. In order to speed up the progress of the new car launch, after the new 2008 was released abroad, domestic preparations have been launched in China, and the brand new 2008 has been launched in July last year. ...
DPCA announced on its official Wechat account on Aug. 23 that its cumulative sales had reached 50277 units, surpassing the whole of last year and up 75% from the same period last year. According to KuaiBao, the sales disclosed by Dongfeng Automobile Group Co., Ltd., the cumulative sales of DPCA in 2020 was 50267, down 55.74% from the same period last year. Although DPCA's sales this year have exceeded that of last year, its performance is only normal. As we all know, based on the impact of the epidemic on the domestic car market and Wuhan in the same period last year, in fact, the performance of DPCA is not very optimistic. Compared with the more representative 2019.
On June 30, joint venture brand Citroen Motor couldn't wait to release first-half sales figures. According to the DPCA poster, a total of 40558 units were sold in the first half of 2021, an increase of 75% over the same period last year, with a target completion rate of 105%. However, Citroen did not disclose specific brand sales, but according to sales analysis in the past month, Dongfeng Peugeot brand sales are much higher than Dongfeng Citroen brand. Although the sales volume of DPCA has increased significantly, its performance is only normal. As we all know, based on the impact of the epidemic on the domestic car market and Wuhan in the same period last year, in fact, the performance of DPCA is not very.
In 2020, Dongfeng Citroen finally launched a new car, but due to the failure of product strategy, the new car is doomed to be "cool". This model is Dongfeng Citroen's new compact car-C3L, which has both sedan design and SUV ground clearance. Figures show that 175 C3L models were sold in November, compared with 450 for the whole year. After a dismal 2020, Dongfeng Citroen can only hope for a new car in 2021. According to outside sources, the new generation of Dongfeng Citroen C5 will be launched in 2021, the car's internal project code.
According to the Daily Business News, citing insiders, Citroen will adjust its internal structure, with its Peugeot brand dominated by France and Citroen brand dominated by China. In response to this report, DPCA responded: "at present, both shareholders are still negotiating, DPCA's share ratio will not be adjusted, but the internal division of labor may change." Data show that DPCA was founded on May 18, 1992, jointly funded by Dongfeng Motor and Peugeot Citroen, headquartered in Wuhan, Hubei Province. From the point of view of time, it is not too late for the establishment of DPCA, and the year 2022 happens to be the founding of DMC 3.
According to the latest data released by DPCA on Sept. 30, terminal sales in September were 10089, with a cumulative sales of 62008 from January to September. It is understood that this is the first time in the past two years that the monthly sales of DPCA have exceeded 10,000 units, and the cumulative sales volume in August has exceeded that of last year. Dragon car monthly sales of more than 10,000, annual sales exceed last year's level, has it risen? It's not. Data show that the cumulative sales of DPCA in 2020 was 50267. DPCA exceeded the level of sales for the whole of last year in August, but the whole automobile industry was affected by the epidemic in 2020.
On March 1, DPCA issued another good report: cumulative sales of 20633 vehicles from January to February, an increase of 106 per cent over the same period last year. DPCA did not announce the specific sales in February, it is not difficult to see that DPCA still has mixed feelings about its performance in February, while the automobile industry pays attention to the fact that DPCA announced that it sold 13001 vehicles in January. It is not difficult to calculate that its sales in February was 7632. This sales volume is neither good nor bad. Compared with previous months, sales remained at more than 10,000, and February sales were less than 10,000 naturally. But compared with February 2021, DPCA sold only 3006 cars, up 153 from the same period last year.
During the year
by this year's domestic car market continued to decline and the impact of the COVID-19 epidemic, many models in the new car market have declined significantly. According to the data of the Federation of passengers, the domestic narrow passenger car market sold a total of 1292.7 vehicles in the first three quarters, still showing a trend of 12.5% decline compared with the same period last year. At the same time, the Matthew effect is still strong, the best-selling models continue to sell well, and the number of poor-selling models reached only 100 for the whole year.
In the face of the rapid decline in sales and share of the Chinese market in recent years, DPCA has a new layout. In order to deal with the epidemic, enterprises can successfully resume production and work, as well as the brand revived after the epidemic, Dongfeng Citroen made a comprehensive deployment for the 2020 goals, strategies and actions.
PSA Group (Peugeot-Citroen) recently announced a profit for the first half of 2020, with a net profit of 595 million euros (about 4.876 billion yuan) attributable to the parent company. Under the continuing influence of COVID-19 's epidemic, the company is clearly in better shape than many carmakers. But at the same time, PSA Group's business in China is losing money. On August 3, Dongfeng Group issued an announcement, learning from the financial report of PSA Group that in the first half of 2020, the operating income of the company's joint venture Citroen Motor Co., Ltd. and Dongfeng Peugeot Citroen Motor sales Co., Ltd. was 3 billion yuan, a decrease compared with the same period last year.
With the gradual diversification of the automobile market, cars and SUV models are no longer the single layout of the market, and even appear to combine the advantages of the two models. According to the German newspaper Handelsblatt, Daimler is seeking to revive the medium-and high-end car market by combining the shape of the SUV with the shape of the car.
In time for the arrival of the Spring Festival, another car brand brought a limited version of the year of the Tiger. On January 17, the red edition of Versailles C5X, a medium-sized car owned by Dongfeng Citroen, was officially launched in the year of the Tiger. The new car launched a total of four equipped models, with a limited edition of only 1000. The official guiding price is still 143700 yuan of Citroen C5X Versailles, that is, the price is 14.37-186700 yuan. It is understood that the new car is based on the upgrade of the current model Versailles C5X, and has made special adjustments to the elements of the Chinese lunar year of the Tiger.
PSA Group (Peugeot Citroen) joint venture in China's market performance is getting worse, after the decision not to withdraw, PSA Group plans to provide a sum of money to help DPCA tide over the difficulties. Recently, Chen Bin, the new general manager of DPCA, said at the media meeting that PSA will allocate a large sum of money to support DPCA to ease the financial pressure, this part of the money will mainly be spent on marketing, the use is not restricted, at the same time, Dongfeng Motor will also provide a large amount of financial help to DPCA. In Chen Bin's view, the move shows the support of both shareholders for the Dragon and will not allow it to remain in the doldrums. "the dragon is to life and death.
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