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Since the beginning of July, it has been a traditional off-season in the domestic auto market, but this is not the case from the sales performance frequently announced by car companies recently. According to the 13 listed car companies that are the first to disclose the latest sales data, except for marginalized brands, the market has experienced double-digit year-on-year growth, among which Changan Automobile has become the highest growth company with a growth trend of nearly 40% in July, and has become one of the few car companies to go against the trend throughout the year.
Last year, China's car market faced its first decline in 28 years, which has not been in the depths of winter until this year. Even in the face of the traditional "Golden Nine" market, the growth rate hit a record low. In September, retail sales of narrow passenger cars nationwide reached 1.781 million, down 6.5% from a year earlier and up 14% from the previous month, but the month-on-month growth rate was the lowest over the years. From January to September, cumulative sales were 14.782 million vehicles, down 8.6 per cent from a year earlier. In the face of this situation, Mao Shengyong, director of the National Economic Comprehensive Statistics Department of the National Bureau of Statistics, responded to the situation about lifting car purchase restrictions one after another at a press conference on the operation of the national economy in the first three quarters.
The cold winter of the car market superimposed the impact of the epidemic, so that the domestic automobile market encountered an unprecedented trough in sales in 2020. However, since April, the market has maintained year-on-year growth through a strong rebound, helping the market return to normal.
With the strong rebound of the domestic car market since April, it has achieved four consecutive months of year-on-year growth in August this year, which forms a big contrast to the market that has suffered a continuous year-on-year decline, but due to the impact of this year's epidemic, only a few car companies have turned their annual sales positive.
Under the dual influence of the overall decline of the automobile market and the epidemic situation since 2020, the domestic automobile market finally ushered in some signs of market recovery in April. According to the data disclosed by a number of car companies a few days ago, many car companies have grown to exceed the performance of last year's "no epidemic", but at the same time, some models are still recovering, so that the market is polarized.
Geely and BYD, the two major independent brands, also released production and sales data in August, with Geely brands achieving strong growth and BYD showing a slight increase.
After the first 11 months of 2020, the ranking of passenger car manufacturers' sales has also been officially announced, accounting for half of the rise and fall in the top 15 list, with a big change as a whole. Even if the sales volume in the last month is uncertain, the current annual ranking can basically take shape. On the whole, North-South Volkswagen and SAIC General Motors occupy the top three positions unchanged, the performance of the three independent car companies is eye-catching, Japanese car companies basically achieve year-on-year growth, joint venture luxury car enterprises grow faster. In the top 15 list, only SAIC-Volkswagen, SAIC-GM Wuling and Beijing Hyundai fell far more than the market average. (FIFA data) the top three remain unchanged if there is no accident, FAW-Volkswagen, Shanghai.
According to the latest data from the Federation of passengers, retail sales in the domestic narrow passenger car market were 1.631 million in April 2023, an increase of 55.6% over the same period last year and 2.5% month-on-month, which is one of the only two positive month-on-month growth since 2010. The Federation said that with the heat of the price war in the car market gradually subsided.
Coinciding with the peak sales season of "Golden Nine and Silver Ten", it is believed that many car companies have achieved homeopathic sales growth in the past January, as well as the performance of a number of car companies that were the first to announce their sales results. And just released the latest September sales of the two Japanese brands, not only Toyota to maintain the momentum of growth and continue to take the lead, Mazda is also showing a growth trend.
Coincides with the "Golden Nine Silver Ten" traditional sales season, so that the market in September continued the growth trend of the previous few months. Retail sales of passenger cars reached 1.91 million in September, up 7.3 per cent from September last year and the highest growth rate of about 8 per cent in nearly two years for three consecutive months, according to the Federation of passengers. Although September still maintained the trend of growth, and retail sales increased by 12.1% compared with August, this is not high compared with the average month-on-month growth rate of 15% over the past years. In terms of sales in the three major passenger car segments, car sales in September were 929000, an increase of 8.2% over the same period last year. 876000 SUVs.
During the Shanghai auto show, a number of auto executives said in an interview that due to the support and stimulation of government policies, China's auto market will resume growth in the second half of this year! Among them, Feng Xingya, general manager of GAC GROUP, said: "We expect the automobile market to show negative growth or even double-digit negative growth in the first half of this year. But due to government subsidies, discounts from carmakers and a better macroeconomic environment, car sales growth will turn positive in the second half of the year. " Mitsubishi Motors CEO Yoshiko believes that China's auto market is moving towards more balanced growth, especially if trade friction between China and the United States.
The automobile market, which has experienced the influence of the domestic epidemic, has finally ushered in obvious signs of growth with the recovery in the past two months. In particular, the domestic car market stabilized and rebounded in May, making it the first month in which the year-on-year growth rate returned to positive growth for the first time in 23 months.
After 12 consecutive months of declining sales, China's car market finally ushered in a year-on-year growth in June. Passenger car sales nationwide reached 1.766 million in June, up 4.9% from a year earlier to 9.954 million units from January to June, down 9.3% from a year earlier, down 9.3% from a year earlier, according to the Federation. For the major manufacturers, it is a sigh of relief to complete the national inventory clearance and recover sales for a short time. According to the sales ranking of passenger car manufacturers in June, the majority of passenger car manufacturers achieved year-on-year growth. Among them, North and South Volkswagen continued to dominate, with Geely falling by as much as 33%. Volkswagen has two joint ventures in China.
Compared with the passenger car market this year, the performance of the new energy vehicle market is particularly prominent. According to data from the Federation of passengers, retail sales of domestic passenger cars totaled 19.288 million this year, an increase of-6.8 percent over the same period last year. Among them, wholesale sales of new energy vehicles in 2020 were 1.17 million, an increase of 12.0 percent over the same period last year, showing a strong growth characteristic of a tenacious reversal in the second half of the year. Obviously better than the passenger car market.
As the domestic auto market bottomed out and rebounded, it finally ushered in two consecutive months of year-on-year growth. In this environment, the Mazda brand, which has always been underperforming, also saw a certain increase in sales in May this year, and its two domestic joint ventures both achieved sales of more than 10,000. Although Mazda Chinese officials have not yet released the latest sales figures, according to internal sources, both joint ventures are the first to announce "good news" of sales growth. According to the latest data from FAW Mazda, its terminal sales reached 10280 units in May, up 67 per cent year-on-year and 45 per cent month-on-month. And Changan Mazda May sales data is higher, the cumulative realization of 14.
Recently, Honda, one of the major Japanese automakers, was the first to report sales in China in February, a big increase from the previous year, but almost halved from the previous month.
FAW Hongqi was the first to release sales figures for June and the first half of the year. According to official data, FAW Red Flag brand sales in June were 15380, up 92 per cent from January to June, an increase of 70000 units from January to June, up 111 per cent from a year earlier. The growth of Red Flag brand sales has also become one of the few independent brands to maintain growth in 2020. The transformation of brand and the increase of product line lead to the increase of terminal sales. At present, FAW Hongqi brand has L5, H7, H5 three car products, as well as HS7, HS5, E-HS3 three SUV models. In terms of new cars, the Red Flag brand plans to launch the H9 sedan within 2020.
On May 11, the Federation of passengers released the production and sales data of China's passenger car market in April. According to the data, retail sales in the national passenger car market reached 1.429 million in March, down 5.6% from a year earlier. From January to April, retail sales in the national passenger car market totaled 4.445 million, down 32.7% from the same period last year. In terms of specific models, SUV rose 2.2% to 661000 in April, and cumulative sales fell 28.3% to 2.05 million from January to April. Car sales fell 9.4% to 693000, down 34.7% to 2.136 million in the previous April, and MPV sales fell 26.4%.
when the domestic car market enters the environment of stock competition, the brands of car companies also appear obvious differentiation. Experiencing the trend of "low in front and high in later" in 2020, it further threatens the survival status of weak brands. From the perspective of the industry pattern, the concentration of the market is increasing.
After the trough of 2020, China's auto market has achieved two consecutive months of sales growth in April and May under the control of the epidemic, which also makes many car companies and dealers feel that they are still thinking. However, retail sales of narrow passenger cars are expected to fall 8 per cent year-on-year to 1.63 million in June, meaning the market will return to the downward trend, according to the latest forecast released by the Federation of passengers.
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China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
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