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On June 4, 2021, the auto industry reported that another former vice minister of Peugeot brand marketing was investigated as part of Dongfeng's deep anti-corruption efforts. This evening, the Disciplinary Inspection Commission of the CPC Dongfeng Automobile Group Co., Ltd., the Office of the State Supervisory Commission in Dongfeng Automobile Group Co., Ltd., and the Xianning Municipal Supervisory Commission issued a message: Dongfeng Peugeot Brand Marketing Department of Dongfeng Peugeot Automobile Co., Ltd., a joint venture company of Dongfeng Automobile Group Co., Ltd., Dong Anyin, former vice minister of Dongfeng Peugeot Brand Marketing Department, was suspected of serious job violations, and was designated by the Hubei Provincial Supervisory Commission to be under the jurisdiction. At present, it is being supervised and investigated by the Supervisory Committee of Chongyang County, Xianning City, and has been taken.
For car companies, selling well under the brand not only has a more mature technical level, but also needs to carry out brand marketing and maintenance to enhance the influence of the brand. For this reason, the investment in marketing is also a necessary expenditure for all automobile companies every year.
In view of the hot topic of "marketing expenses of automobile enterprises" discussed on the Internet, some people think: "among the new energy car enterprises, the ideal car is the one that spends the most money on marketing." In this regard, ideal Automobile founder, Chairman and CEO Li wants to post a number of clarifications on his personal social account. Li Xiang said: "our brand market expense rate is 0."
The automobile industry is concerned about the news in the morning of May 20. According to the Disciplinary Inspection Committee of the CPC Dongfeng Automobile Group Co., Ltd., the Office of the State Supervisory Commission in Dongfeng Automobile Group Co., Ltd., and the Xianning Municipal Supervisory Commission, Yang Ning, the former vice minister of the marketing department of Dongfeng Citroen Brand Department of Dongfeng Automobile Group Co., Ltd., a joint venture company of Dongfeng Automobile Group Co., Ltd., was suspected of serious job violations and was designated by the Hubei Provincial Supervisory Commission to be under the jurisdiction. At present, it is under the supervision and investigation of Xianning Chibi City Supervision Committee, and has been taken retention measures. The auto industry paid attention to the article that was pushed by the former head of the Dongfeng Citroen marketing department of DPCA on May 12.
With the decline of brand and product competitiveness, Dongfeng Yueda Kia has been marginalized. The recent release of the new K5 Kaiku and the appointment of new marketing executives have brought Dongfeng Yueda Kia back to the attention of consumers. On May 6, Dongfeng Yueda Kia Automobile Co., Ltd. officially announced that Mr. Tang Yuejin will be the deputy minister of sales headquarters from now on, in charge of brand marketing, customer experience, commodity operation and digital marketing business. Tang Yuejin's joining will help Dongfeng Yueda Kia achieve brand upward, enhance customer experience, build an Internet-based customer car lifecycle platform, and help Kaiku launch and optimize the product structure. According to.
According to foreign media reports, GM has appointed Deborah Val, chief marketing officer of its luxury Cadillac brand, as GM's global chief marketing officer for the first time in seven years. GM's last chief marketing officer was Ewanick. In 2012, GM Chevrolet signed a costly sponsorship deal with Manchester United Football Club, and Ewanick was fired by GM CEO Akerson at the time. Val joined Cadillac in March 2018 as Cadillac's chief marketing officer. Prior to this, he served as the chief marketing officer of a McDonald's branch for 3 years.
On the evening of September 19th, China FAW officially announced that in order to strengthen the core functions of the enterprise and accelerate the promotion of its core competitiveness, starting from the red flag business development strategy, focusing on the needs of the "All in" new energy strategy based on the red flag as the benchmark, China FAW recently strengthened the marketing management system of the red flag brand.
Some netizens revealed that Geely car dealers also played a 'multiplayer movement'. The sledgehammer hit the anti-collision steel beam at the scene, and the car sales sat on the door and shook collectively.
FAW-Volkswagen announced a personnel transfer. Since April 3, Wang Shengli has been appointed Deputy General Manager and Executive Director of Volkswagen Brand of FAW-Volkswagen sales Co., Ltd., responsible for the marketing of FAW-Volkswagen brand. It means that FAW-Volkswagen marketing has entered the era of Wang Shengli. The former executive deputy general manager of FAW-Volkswagen sales Co., Ltd. is Sun Huibin. In November 2019, Sun Huibin has replaced Jing Youth as executive deputy general manager of FAW-Volkswagen Audi sales Department, fully responsible for Audi brand marketing. According to information, Wang Shengli joined FAW-Volkswagen Co., Ltd. in August 2002.
On June 14, a picture of the personnel change of Xingtu Motor went out on the Internet. Judging from the exposed pictures, Huang Zhaogen was appointed as the assistant to the general manager of Chery Automobile Co., Ltd., the executive deputy general manager of Chery Marketing Company, and the general manager of Xingtu Marketing Center, reporting to Jia Yaquan. Li Dong Chun was appointed as Chery Marketing Company.
2019 is a special year for FAW Pentium. Through constantly changing and brand-new brand marketing layout, FAW Pentium has made itself outperform the market and maintain the performance of rising sales. A few days ago, Meng Xianghui, general manager of FAW car sales Co., Ltd., will retire to the second line because of age and health reasons, and will be replaced by Xiao Xiao, the current head of commodity planning of FAW car Co., Ltd.
The anti-corruption campaign of Dongfeng Company continues. Following the investigation of two senior executives of DPCA on May 20 and June 4, a number of senior executives have recently been subject to disciplinary review and supervision investigation on suspicion of serious violations of discipline and law. According to the Dongfeng Automobile News on the 13th, a total of three senior executives of Dongfeng Automobile Joint Venture Shenlong Motor and Dongfeng Renault have been investigated. Chen Xi, former vice president and minister of marketing and sales of Dongfeng Renault Motor Co., Ltd., was subject to supervision and investigation. According to the notice, according to the discipline Inspection Commission of the CPC Dongfeng Automobile Group Co., Ltd., the Office of the State Supervisory Commission in Dongfeng Automobile Group Co., Ltd., and the Xianning Municipal Supervisory Committee, the former Dongfeng Renault.
Recently, some netizens posted a marketing video about a Volkswagen 4S store. From the video, you can see a female saleswoman holding a sign that read: one order: report, two orders: kiss, three orders: dinner together, four orders: it's up to you.
On May 24, media reported that Wen Fei, general manager of the Great Wall Oula Salon brand, had resigned from the company due to "health reasons." If the above news is true, it means that several professional managers who have joined Great Wall Motor since 2018 have basically left Great Wall Motor one after another, and Wen Fei has recently followed Wang Fengying's departure from Xiaopeng Motor.
On August 28, the media reported that Dongfeng Fengshen held a cadre meeting and announced that Yan Hongbin, deputy general manager of Dongfeng passenger car Company, had submitted his resignation for personal reasons, and that Li Jinnan, director of the commodity development department of Dongfeng Automobile Technology Center, would take over the post. According to the data, Yan Hongbin has successively served as head of Qichen Department of Dongfeng Nissan Marketing headquarters and head of Marketing Department of Dongfeng Nissan passenger car Company. In July 2018, he was transferred to Dongfeng Fengshen, where he was responsible for the marketing of Dongfeng Fengshen brand. At that time, the sales of the Dongfeng Fengshen brand continued to decline, and Dongfeng Group hoped to save the declining trend of the Fengshen brand by drawing on Yan Hongbin's many years of experience in Dongfeng Nissan. Except.
P.p1 p.p2 p.p3 p.p4 span.s1 span.s2 span.s3 span.s4 span.s5 learned from inside Sailin that Hu Jun, the executive in charge of Sailin's marketing work, has announced his departure. Some media confirmed this from Sailin car insiders, "Boss Hu did leave his job." It is rumored that Hu Jun may join Evergrande New Energy vehicle after leaving Sailin Motor. Sailin insiders said, "Hu Jun left his job voluntarily and has been approved, and a farewell party has been held within the company today." In early 2018, Hu Jun.
For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.
According to media reports, Che Yanhua, Volvo's vice president of marketing in Greater China, will go to Polar Motor to take charge of marketing work. In response to this report, the staff inside the Star Automobile said that "this is true, but the specific details such as when to transfer and what position to hold are not clear." According to the data, che Yanhua joined Volvo in September 2017 and is in charge of Volvo's marketing work in Greater China. After joining Volvo, it leads a series of marketing activities such as the new XC40, the new XC60 and the new S60, as well as improving the exposure and attention of the Volvo brand. Before joining Volvo, che Yanhua was in.
On February 28, according to interface news and other media reports, SAIC Volkswagen completed the reform of its marketing system at the beginning of this year, including the adjustment of the national sales and service center network of the Volkswagen brand, that is, the original 12 marketing regions were reduced to 8, and the authority of the marketing regional team was strengthened. It is reported that SAIC is big.
Ren Yun, manager of the original Skoda brand marketing department of SAIC-Volkswagen Motor Co., Ltd., is suspected of serious violation of the law and is currently under supervision and investigation by the Jiading District discipline Inspection Commission, according to the Shanghai Jiading District discipline Inspection Commission. According to the inquiry concerned by the automobile industry, there is not much record of Ren Yun's work experience. It is understood that Ren Yun, with a master's degree, has worked in SAIC-Volkswagen for many years, served as a senior manager of SAIC-Volkswagen brand marketing strategy, and served as the senior director of Skoda brand marketing in the past two years. Many times to attend auto shows and other marketing activities and media interviews. It is worth mentioning that at the Guangzhou International Auto Show, which opened on November 19, Ren Yun.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
Say goodbye to joint ventures completely? Major changes in Tengshi
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