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  GM appoints Deborah Val as global chief marketing officer, filling the position for the first time in seven years

  According to foreign media reports, GM has appointed Deborah Val, chief marketing officer of its luxury Cadillac brand, as GM's global chief marketing officer for the first time in seven years. GM's last chief marketing officer was Ewanick. In 2012, GM Chevrolet signed a costly sponsorship deal with Manchester United Football Club, and Ewanick was fired by GM CEO Akerson at the time. Val joined Cadillac in March 2018 as Cadillac's chief marketing officer. Prior to this, he served as the chief marketing officer of a McDonald's branch for 3 years.

  2019-09-06
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  Sudden: Dong Anyin, former vice minister of Dongfeng Peugeot Marketing Department, is subject to supervision and investigation.

  On June 4, 2021, the auto industry reported that another former vice minister of Peugeot brand marketing was investigated as part of Dongfeng's deep anti-corruption efforts. This evening, the Disciplinary Inspection Commission of the CPC Dongfeng Automobile Group Co., Ltd., the Office of the State Supervisory Commission in Dongfeng Automobile Group Co., Ltd., and the Xianning Municipal Supervisory Commission issued a message: Dongfeng Peugeot Brand Marketing Department of Dongfeng Peugeot Automobile Co., Ltd., a joint venture company of Dongfeng Automobile Group Co., Ltd., Dong Anyin, former vice minister of Dongfeng Peugeot Brand Marketing Department, was suspected of serious job violations, and was designated by the Hubei Provincial Supervisory Commission to be under the jurisdiction. At present, it is being supervised and investigated by the Supervisory Committee of Chongyang County, Xianning City, and has been taken.

  Dongfeng Peugeot 2021-06-04
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  Global multinational car companies rank among the marketing expenses, Toyota brands are not in the top 10.

  For car companies, selling well under the brand not only has a more mature technical level, but also needs to carry out brand marketing and maintenance to enhance the influence of the brand. For this reason, the investment in marketing is also a necessary expenditure for all automobile companies every year.

  Automobile enterprise 2020-04-23
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  Li wants to refute the rumor that the ideal car "spends money on marketing".

  In view of the hot topic of "marketing expenses of automobile enterprises" discussed on the Internet, some people think: "among the new energy car enterprises, the ideal car is the one that spends the most money on marketing." In this regard, ideal Automobile founder, Chairman and CEO Li wants to post a number of clarifications on his personal social account. Li Xiang said: "our brand market expense rate is 0."

  Expenses car marketing brand loss market ideal sales expense rate brand marketing management expenses Xiaopeng not for promotion management 2023-05-04
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  Sales pressure? SAIC Volkswagen structure big "knife"

  On February 28, according to interface news and other media reports, SAIC Volkswagen completed the reform of its marketing system at the beginning of this year, including the adjustment of the national sales and service center network of the Volkswagen brand, that is, the original 12 marketing regions were reduced to 8, and the authority of the marketing regional team was strengthened. It is reported that SAIC is big.

  Volkswagen sales Marketing Brand Market Strategy Adjustment Product system Research General Manager Automotive National Group SAIC 2023-03-01
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  A big change of blood! Personnel transfer of Chery Xingtuo Marketing Center

  On June 14, a picture of the personnel change of Xingtu Motor went out on the Internet. Judging from the exposed pictures, Huang Zhaogen was appointed as the assistant to the general manager of Chery Automobile Co., Ltd., the executive deputy general manager of Chery Marketing Company, and the general manager of Xingtu Marketing Center, reporting to Jia Yaquan. Li Dong Chun was appointed as Chery Marketing Company.

  Marketing Chery Ling Yun Vice President Brand personnel performance Automobile Manager Video sales change General Manager Dongfeng Test 2022-06-15
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  Appoint new marketing executives, Dongfeng Yueda Kia target 80% dealer profit

  With the decline of brand and product competitiveness, Dongfeng Yueda Kia has been marginalized. The recent release of the new K5 Kaiku and the appointment of new marketing executives have brought Dongfeng Yueda Kia back to the attention of consumers. On May 6, Dongfeng Yueda Kia Automobile Co., Ltd. officially announced that Mr. Tang Yuejin will be the deputy minister of sales headquarters from now on, in charge of brand marketing, customer experience, commodity operation and digital marketing business. Tang Yuejin's joining will help Dongfeng Yueda Kia achieve brand upward, enhance customer experience, build an Internet-based customer car lifecycle platform, and help Kaiku launch and optimize the product structure. According to.

  Dongfeng Yueda Kia 2020-05-06
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  Sudden announcement! Three senior executives of two Dongfeng joint ventures are investigated

  The anti-corruption campaign of Dongfeng Company continues. Following the investigation of two senior executives of DPCA on May 20 and June 4, a number of senior executives have recently been subject to disciplinary review and supervision investigation on suspicion of serious violations of discipline and law. According to the Dongfeng Automobile News on the 13th, a total of three senior executives of Dongfeng Automobile Joint Venture Shenlong Motor and Dongfeng Renault have been investigated. Chen Xi, former vice president and minister of marketing and sales of Dongfeng Renault Motor Co., Ltd., was subject to supervision and investigation. According to the notice, according to the discipline Inspection Commission of the CPC Dongfeng Automobile Group Co., Ltd., the Office of the State Supervisory Commission in Dongfeng Automobile Group Co., Ltd., and the Xianning Municipal Supervisory Committee, the former Dongfeng Renault.

  Dongfeng Motor Dragon Motor 2021-08-14
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  Yang Ning, former vice minister of Dongfeng Citroen Marketing Department, was filed for investigation.

  The automobile industry is concerned about the news in the morning of May 20. According to the Disciplinary Inspection Committee of the CPC Dongfeng Automobile Group Co., Ltd., the Office of the State Supervisory Commission in Dongfeng Automobile Group Co., Ltd., and the Xianning Municipal Supervisory Commission, Yang Ning, the former vice minister of the marketing department of Dongfeng Citroen Brand Department of Dongfeng Automobile Group Co., Ltd., a joint venture company of Dongfeng Automobile Group Co., Ltd., was suspected of serious job violations and was designated by the Hubei Provincial Supervisory Commission to be under the jurisdiction. At present, it is under the supervision and investigation of Xianning Chibi City Supervision Committee, and has been taken retention measures. The auto industry paid attention to the article that was pushed by the former head of the Dongfeng Citroen marketing department of DPCA on May 12.

  Yang Ning 2021-05-20
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  Tesla: don't want to spend time and energy on marketing and public relations

  For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.

  Tesla 2020-12-14
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  Yang Song joined Ford China after leaving Baowo, and Ford built a localized management team.

  Ford welcomes another marketing veteran! According to media reports, Yang Song will take up the post of president of Ford Motor (China) National sales and Service Organization on April 8. Yang Song joined Dongfeng Nissan in 2005, serving as Assistant Minister of Marketing, Deputy Minister of Marketing, Minister of Marketing, Minister of sales and Deputy General Minister of Marketing headquarters. in 2014, he was promoted to the ranks of global executives of Nissan as General Manager of Nissan North America West. And Yang Song was known again recently when he joined Bowo Automobile. In December 2018, China officially took over Baowo, and the former executive team, including Yang Song, was basically dismissed, while Yang Song at this time.

  2019-04-07
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  Che Yanhua, vice president of marketing for Volvo Greater China, will be transferred to Star Automobile.

  According to media reports, Che Yanhua, Volvo's vice president of marketing in Greater China, will go to Polar Motor to take charge of marketing work. In response to this report, the staff inside the Star Automobile said that "this is true, but the specific details such as when to transfer and what position to hold are not clear." According to the data, che Yanhua joined Volvo in September 2017 and is in charge of Volvo's marketing work in Greater China. After joining Volvo, it leads a series of marketing activities such as the new XC40, the new XC60 and the new S60, as well as improving the exposure and attention of the Volvo brand. Before joining Volvo, che Yanhua was in.

  Volvo 2020-04-17
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  Here we go again! Geely dealers smashed the anti-collision beam with a sledgehammer and sold the car door collectively.

  Some netizens revealed that Geely car dealers also played a 'multiplayer movement'. The sledgehammer hit the anti-collision steel beam at the scene, and the car sales sat on the door and shook collectively.

  Geely car 2020-05-20
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  The vice president of automotive marketing in Boxun will leave and was the director of digital marketing for Coca-Cola.

  On September 5, Zhang Tian, vice president of marketing, submitted his resignation last week. People familiar with the matter said that Zhang Tian was one of the first employees of Boxun Automobile, and his job number in the company was 002. Employee 001 is Huang Ximing, founder, chairman and CEO of Boxun Automobile. For Zhang Tian's departure, the relevant media verified to Boxun Automobile, insiders said that they had not received the relevant notice, if there is a timely notification of the exhibition. Zhang Tian himself said that he planned to work until the end of September and left his job for purely personal reasons and wanted to work on a new project. As to whether the new project is related to the automobile industry, he said that as a marketer, the industry can have a wide range of choices.

  Car president. 2019-09-05
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  Xiaopeng automobile marketing changes again!

  Xiaopeng Motor recently reduced the 24 sales areas identified in March to 12, and is phasing out inefficient direct stores and expanding the size of dealers, according to Interface News. According to the report, at the channel business meeting held in early September, small

  Xiaopeng automobile sales sales dealers marketing people system community market model channel change two national 2023-09-11
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  China FAW adjusts Red Flag Marketing Management system

  On the evening of September 19th, China FAW officially announced that in order to strengthen the core functions of the enterprise and accelerate the promotion of its core competitiveness, starting from the red flag business development strategy, focusing on the needs of the "All in" new energy strategy based on the red flag as the benchmark, China FAW recently strengthened the marketing management system of the red flag brand.

  Red Flag New Energy Brands China products FAW Marketing cars models Strategy sales platform Electric system Architecture 2023-09-20
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  A car sales company is surprised to see vulgar marketing: a single report, two single kisses

  Recently, some netizens posted a marketing video about a Volkswagen 4S store. From the video, you can see a female saleswoman holding a sign that read: one order: report, two orders: kiss, three orders: dinner together, four orders: it's up to you.

  A 4S store of Volkswagen 2021-06-18
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  The latest announcement! Senior executives of Dongfeng joint venture are investigated

  The anti-corruption campaign of Dongfeng Company continues! According to the Shiyan Municipal Commission for discipline Inspection Supervision Committee, Xiong Yi, former head of the Marketing Department of Dongfeng Renault Motor Co., Ltd. (not a member of the Communist Party of China), was suspected of serious job violations and crimes. He voluntarily surrendered to the Office of the Supervisor of the State Supervision Commission in Dongfeng Automobile Group Co., Ltd.,

  Dongfeng Renault Automobile sales Company Market Group Minister Vice President Co. Ltd. Chen Xi sales Department Corey General Manager 2022-07-28
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  FAW Pentium personnel changes, "marketing" veteran Meng Xiang will retire to the second line

  2019 is a special year for FAW Pentium. Through constantly changing and brand-new brand marketing layout, FAW Pentium has made itself outperform the market and maintain the performance of rising sales. A few days ago, Meng Xianghui, general manager of FAW car sales Co., Ltd., will retire to the second line because of age and health reasons, and will be replaced by Xiao Xiao, the current head of commodity planning of FAW car Co., Ltd.

  FAW Pentium 2019-12-28
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  There has been a personnel change in Sailin Automobile! Marketing executive Hu Jun has left.

  P.p1 p.p2 p.p3 p.p4 span.s1 span.s2 span.s3 span.s4 span.s5 learned from inside Sailin that Hu Jun, the executive in charge of Sailin's marketing work, has announced his departure. Some media confirmed this from Sailin car insiders, "Boss Hu did leave his job." It is rumored that Hu Jun may join Evergrande New Energy vehicle after leaving Sailin Motor. Sailin insiders said, "Hu Jun left his job voluntarily and has been approved, and a farewell party has been held within the company today." In early 2018, Hu Jun.

  Car leave your job 2019-09-03