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Coincides with the "Golden Nine" traditional peak season, September passenger cars still maintain a growing trend, in which the luxury car market continues to be stronger, a number of brands have achieved a sharp rise in the same month compared with the same period last year. The luxury car market grew 33% in September from a year earlier, up 5% from July, and its market share remained at an all-time high of about 15%, according to a report by the federation of passengers.
September is the peak sales season in the traditional car market, but under the continuing influence of the chip shortage, the overall market performance is not optimistic, whether it is mainstream or luxury brands, the market performance in September is relatively mediocre. Sales of luxury brands in China fell 24.1 per cent year-on-year to 193462 vehicles in September, while mainstream joint ventures fell as much as 30.5 per cent, according to the latest figures from the Federation. According to the statistical list of the top 10 sales of traditional luxury brands in September 2021, most brands are in a state of decline. BMW brand sales are relatively strong, although the shortage of chips led to its decline of 24.3%, but.
After months of cold wave in the car market, the market warmed up at the end of September. After the National Day, various car companies have announced sales performance to show product strength, in September this year, many independent brands or joint venture brands have increased to varying degrees, luxury brands that have been growing against the trend for several months will not miss the opportunity. As the major luxury brands announced their sales results in September, the specific rankings were also released. Among second-tier luxury brands, Cadillac is still the top seller in the previous September, surpassing Lexus to regain the top spot this month, even though Lexus has soared for many months. Among the second-tier brands, only Cadillac.
The continued growth of the luxury car market against the trend has become a bright spot in the current car market. The demand for high-end cars brought about by the upgrading of consumption and the increasing competition for luxury cars have led to a continuous decline in prices, further expanding the consumer market covered by luxury cars. According to the HKCEC report, in the first eight months of this year, the cumulative sales of the domestic luxury car market was about 1.533 million, an increase of 8.3% over the same period last year, and it was the only one of the three major market segments that maintained positive growth. In recent months, with the gradual recovery of the market, the growth momentum of domestic luxury car sales is even stronger, of which August sales reached 243700, a year-on-year increase of 31.6%.
After the National Day, many car companies have announced new car sales, first-tier luxury brand BBA have also announced that this month's sales and last month's sales have changed greatly, Mercedes-Benz and BMW achieved growth, only Audi showed a year-on-year decline. Let's take a look at the specific ranking of first-tier luxury brands in September this year. After the announcement of sales in September, Mercedes-Benz ranked first with year-on-year growth, but Audi had the largest monthly sales of 63593 vehicles, a significant difference from the previous month. Mercedes-Benz distanced itself from Audi and BMW with nearly 2000 units in August. it was the lowest in a single month in September. Although Mercedes-Benz has sold more than 60,000 units for three months in a row, it has sold more than 60,000 units.
Under the background of the gradual high-end of domestic automobile brands, the sales competition between luxury brands has been concerned by the industry. Especially after entering 2020, under the test of the epidemic and the general trend of the automobile market, the competition among brands such as Red Flag, Lexus, Cadillac and Volvo has become more obvious. Some time ago, we reported the latest situation of three luxury brands, Red Flag, Volvo and Lincoln. According to the September sales data, Red Flag, Volvo and Lincoln all achieved year-on-year sales growth. In addition to the above three luxury brands, Lexus and Cadillac also released the latest sales in September.
After a bitter battle in the first half of the year, the auto market has entered a stage of rapid growth in the second half of the year. Passenger car sales have risen for three consecutive months compared with the same period last year, and a number of car companies have also ushered in double-digit monthly sales growth. However, at a time when the overall car market continues to rise and dealer inventory levels decline, these brands are under pressure, with one luxury car company on the list and "at the top". According to the latest retail sales statistics of the Federation of passengers, the domestic passenger car market achieved sales of 1.912 million vehicles in September, an increase of 7.4% over the same period last year and 12.2% month-on-month growth. Sales rose for the third month in a row. The rate of decline for the whole year narrowed further, with cumulative sales from January to September.
After realizing homemade in China, Lincoln, as a minority luxury car, also ushered in a continuous rise in sales. Since the launch of domestic adventurers and fliers, Lincoln's sales in China have reached a record high. in September, Lincoln brand sales exceeded 7300, an increase of 75 percent over the same period last year, which is also the best result since Lincoln entered China. Compared with Infiniti, Acura and other luxury brands, Lincoln's localization is initially effective for the time being. In the view of Mao Jingbo, president of Lincoln China, Lincoln's strategy is to adhere to brand value, as well as American luxury and service as differentiated means of competition. In March this year, Changan Lincoln adventurer went public and became the Lincoln brand.
Since luxury brands have become the strongest segment of the passenger car market this year, sales of many luxury brands have soared, especially Red Flag cars, which are famous independent brands, frequently becoming the biggest "winners" in this market segment. September has not passed, but the Red Flag brand has been the first to reveal that the latest sales in September will continue to grow by more than 20,000 vehicles.
is superimposed by the market recovery in the traditional peak season of September / October, coupled with the continuation of the domestic purchase boom, the luxury car market continues to maintain a strong trend. Luxury car retail sales rose 30% year-on-year in October, according to the federation of passengers. But it is worth noting that in such a growing environment, the best-selling models of various luxury brands showed some signs of decline in October.
Just after October, FAW Hongqi brand took the lead in publishing the sales report and became the first brand to release sales. The fact that Red Flag is so keen to announce sales first may have something to do with its brilliant sales performance. October data show that Red Flag has exceeded 20,000 for three months in a row. FAW Hongqi officially sold 23000 units in October, up 93% from a year earlier, and has sold more than 20, 000 units for three months in a row. From January to October, the cumulative sales of the Red Flag brand was 153000, an increase of 103 per cent over the same period last year. Red Flag has set a sales target of 200000 units this year, and has now achieved 76.5% of the target, with the remaining two.
The latest car sales ranking of the Federation was officially released last night. In the face of the cold winter in the car market, it is also worth celebrating that the sales performance in September has picked up somewhat, but it does not mean that the cold winter is over. According to the data of the Federation of passengers, sales in the domestic narrow-sense passenger car market reached 1.781 million in September, down 6.5% from the same period last year. Month-on-month growth of 14.0% cumulative sales of 14.782 million vehicles from January to September, down 8.6% from the same period last year. Compared with last month, the market only achieved month-on-month growth under the stimulation of the "Golden Nine" in the traditional peak season, of which car sales in September were 859000, down 11.2% from a year earlier and up 13.
The luxury car market continues to grow rapidly, and the sales of many brands have risen sharply and ushered in historical highs, which has become a major breakthrough in the automobile market this year. Luxury car retail sales rose 33% year-on-year in September, double-digit growth for many months in a row, and market share remained at around 15%, according to the federation of passengers. The demand for high-end cars brought about by consumer upgrading, as well as the increasing competition for luxury cars, have led to a continuous decline in prices, further expanding the consumer market covered by luxury cars. Under such circumstances, the luxury car market continued to prosper in October, with mainstream luxury brands rising sharply collectively. In the past October, the growth of second-tier luxury brands is more obvious, including Cady.
enters the fourth quarter of 2020, the sales data of imported car brands in the first three quarters have also been officially announced. Affected by the epidemic at home and abroad, imported car sales in the first three quarters are still in a large decline, only two brands achieve year-on-year growth. Data show that from January to September this year, terminal sales of imported passenger cars in China totaled 698000, down 16.2 percent from the same period last year, narrowing the decline from the previous two quarters. It is reported that this group of data contains data on normal official imports and parallel imports.
When it comes to price increases, the first thing that comes to mind is the models under the Toyota brand, of which Lexus is the most prominent, attracting non-favourites with its "low inventory" marketing method, which forms a huge contrast with the current price-for-volume model of many luxury brands. However, the guardians of new models launched by Land Rover, which has become a marginal luxury brand, have also achieved significant sales growth through price increases. According to Jaguar Land Rover's official sales data for the third quarter of 2020 (July-September), the financial report shows that between July and September 2020, Jaguar Land Rover sold a total of 113600 vehicles worldwide, 1.
The Tencent D9, its first MPV model, went on sale today and will open at 22:00 in the evening, with delivery of the new car expected in September, according to Tencent Automotive officials. As BYD's first luxury MPV, the new car started pre-sale in May this year, and a total of DM-i super cars were launched.
According to the Federation of passengers, the cumulative retail volume of the luxury market in 2020 was 2.5291 million vehicles, an increase of 14.7% over the same period last year. The luxury car market continues to grow rapidly, and the sales of many brands have risen sharply and ushered in historical highs, which has become a major breakthrough in the automobile market this year. However, China's luxury car market also presents different development trends. The first-tier luxury brands composed of BMW, Mercedes-Benz and Audi are mature and stable, while the second-tier luxury brands composed of Cadillac, Lexus and Volvo are highly competitive, while Infiniti, Acura, DS and other third-tier luxury brands are facing a huge survival crisis, especially DS products.
The latest data show that 1.904 million domestic passenger cars were insured in August, an increase of 17.2% over the same period last year, of which the total number of luxury cars insured was 356000, up 14.6% from a year earlier and 9.2% from a month earlier. Auto Industry concern believes that the market picked up obviously in August, which is inseparable from the local and government levels.
Recently, SAIC Audi brand division general manager Jia MingDi revealed in an interview with the media that SAIC Audi A7L will be pre-sold in September and delivered in January next year. According to previous reports, the Audi A7L is the first domestic model of SAIC Audi and the future flagship car of SAIC Audi, which has been officially unveiled at this year's Shanghai Auto Show. From the perspective of real cars, the biggest change between domestic Audi A7L and imported models is the cancellation of the slippery-back body design, which lengthens the body according to the needs of the domestic market, and tends to the traditional hatchback shape, which brings more space performance. Other aspects are not much different from imported models, six sides.
According to media reports, Buick's new flagship MPV Century CENTURY will be officially launched on November 3. As the flagship MPV of Buick brand, the new car is based on the new large-scale luxury MPV architecture, focusing on the higher-end luxury MPV market segment. In terms of appearance, the new car adopts a brand new brand.
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