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Under market pressure, Cadillac, a luxury brand, has cut prices again. According to netizens, Cadillac brand-new model CT4 terminal price reduction competition, dealers played 189700 yuan from the publicity posters. It means that the CT4 has been on the market for only four months and has become another Cadillac medium-sized sedan with a terminal price of less than 200000 yuan. During the inventory clearance of the national five models in mid-2019, Cadillac sold new cars at a minimum discount of 40%. The terminal naked car price of the ATS-L model is generally as low as 180000 yuan, and it is also the first time that the Cadillac model sells for less than 200000 yuan. With the major adjustment of the product line, ATS-L and other models are out of production.
According to European media reports, Cadillac will remain Felik Weller as vice president of Cadillac China and head of SAIC GM Cadillac Marketing Department, effective October 1. According to sources, Weller served as vice president of Cadillac Europe and Cadillac Russia and managing director of Cadillac in the Middle East. Prior to joining SAIC General Motors, Weller served as Audi's distribution development director and Middle East sales director. In addition, he has worked at Mercedes-Benz for 10 years and held financial and sales management positions in Southeast Asia, the Middle East, Central Europe and other regions. And China, as the world's largest auto market,
although in the current global market new car sales and performance are shrinking environment, advertising marketing as a large expenditure, has been used as one of the car companies publicity, in order to further enhance the strength of the brand and achieve sales improvement. A few days ago, Cadillac, as an American luxury brand, successfully took advantage of a hot spot in the US presidential campaign.
With the continued counter-trend growth of the luxury car market, the overall pattern of brand differentiation is also further highlighted, which can better reflect the reality in the second-tier luxury field. Gone are the days when Cadillac continued to lose its second-tier crown and held the top spot for many years in 2020. At the same time, Lexus officially topped the list of second-tier luxury. Cadillac has always had a stable market position, but since 2019, Cadillac has been repeatedly pressed by Lexus brands behind it, and only after Cadillac started a crazy "price for volume" did Cadillac continue to take the lead by a small margin. Annual sales of Cadillac in 2019 were 21.
Domestic luxury car sales are growing year by year, in sharp contrast to the decline in the overall car market. Even so, Cadillac, the fourth largest luxury brand, continued to decline, falling 7.6% last year and 27% in the first month of 2020. Cadillac sold 19600 vehicles in January, compared with 26801 in the same period last year, down 27% from a year earlier, according to official Cadillac figures. A poor start will hit Cadillac's full-year results. Affected by the Spring Festival holiday and the epidemic, overall domestic passenger car sales fell 20.4% in January from a year earlier, the auto industry was in a bitter battle, and Cadillac achieved 27%.
Despite the unprecedented COVID-19 epidemic in 2020, which has had a great impact on the domestic passenger car market, luxury brands still maintain a high growth trend, whether first-tier or second-tier luxury brands have repeatedly reached new highs. Among them, Lexus has been ahead of Cadillac for many months since 2020, but Cadillac set an all-time record in the last month. According to the latest official Cadillac results, Cadillac sales reached 27524 in December 2020, a year-on-year increase of 55.9%, a result that Cadillac has continued to soar since the second half of the year. So that the brand accumulates throughout the year.
According to foreign media reports, Cadillac recently launched the new CT5V high-performance model and the family's smallest CT4V model. The history of Cadillac's official foray into high-performance brands is coming late with Europe's three BBA brands. But it is not inferior to its German rivals in all respects. The high-performance brand of V series was established in 2004. It is developed by GM's high-performance vehicle operations. The department, founded in the 1960s with a technology center in Detroit, initially provided technical support to the Chevrolet Camaro team participating in Trans-Am racing, and then gradually developed.
As soon as Cadillac finished its new car launch, it immediately announced the termination of all its cooperation with a public relations firm, and it didn't seem easy. On October 21, SAIC General Motors Co., Ltd. and Beijing Junxin Zhida Brand Management Consulting Co., Ltd. amicably negotiated to terminate the agency service for Cadillac brand public relations and communication in China. It is understood that the cooperative relationship between the two sides has been going on for more than seven years, and the termination of the contract was announced after the press conference, which may have something to do with the press conference. The Cadillac brand held a brand night event at the Cadillac Center in Beijing on October 20. According to official publicity, the new car Cadillac CT5 will be completed.
On January 21st, Cadillac released the official picture of its full-size, high-performance SUV-- Escalade V. It is understood that Escalade is a new model of the Cadillac V series product line, and it is also another high-performance version of Cadillac after CT4-V and CT5-V. The new car will have stronger performance and is expected to become the strongest version of the Escalade family. The new car is positioned as a large SUV or will be officially launched in the spring of 2022. In terms of appearance and styling, from the official picture that has been published so far, compared with the ordinary version of the model, the new car has not changed much. The front face of Escalade V still uses a large shield.
Cadillac really stole the limelight by Cadillac in May. The cumulative sales of Cadillac exceeded 20,000 in May, which can be said to be a very eye-catching achievement. According to the latest data, Cadillac sales totaled 20587 in May, up 18.9% from a year earlier, and 21.2% month-on-month. From January to May, Cadillac sales reached 93382, down 5% from a year earlier, but according to its sales situation, annual sales are still expected to exceed 200000. Such achievements are of course inseparable from the credit of ATSL models. In 2019, the overall downward trend of the car market continues, and the growth rate of the luxury car market is also inseparable.
The Cadillac CT5 was unveiled at the Cadillac Center in Beijing on October 20. the medium and large luxury car starts at less than 300000 yuan, carries 20 standard features, and will be delivered to customers across the country this year. The Cadillac CT5 has launched two versions: the fashion version and the sports version, which uses the design language of the ESCALA concept car in appearance, in which the forward air grille in the fashion version adopts dot matrix, and the sports version uses honeycomb type. Compared with the previous generation products, the new car design is more fashionable and softer. In terms of size, the new car offers a total of six color options, with a length, width and height of 4924, 1883 and 145 respectively.
In the second year of continuous decline in the 2019 market, luxury brands have shown a rising trend. As Cadillac's biggest competitor, Lexus has become the most outstanding luxury brand this year. But this year's Cadillac showed a year-on-year decline, only about 10, 000 more sales than Lexus "narrowly win".
Today, SAIC GM Cadillac announced that it will launch a new rear-drive luxury sedan, the Cadillac CT5, in the fourth quarter, and released the appearance chart for the first time. As the second rear-drive car product under Cadillac's new naming rules, the new CT5 is based on a new generation of lightweight luxury rear-drive platform, and is equipped with a new generation of General Motors electronic architecture for the first time, combining stunning styling design, exquisite cockpit layout, excellent and accurate driving control experience and revolutionary new mobile Internet experience. It has become a brand-new masterpiece in Cadillac's layout of the medium-sized luxury car market. It is understood that Cadillac C.
With the continuous rise of the SUV market in recent years, more and more car companies are gradually expanding the formation of this field. Cadillac, which is already relatively comprehensive in terms of product layout, declared the trademark of the new model again a few days ago.
Cadillac officially released the latest sales figures today, showing that sales in China fell 20 per cent year-on-year to 16800 in November, down 20 per cent from January to November to 194800, down 5.76 per cent from a year earlier. Cadillac sales have declined significantly, mainly due to the suspension of production of the main models, the failure to quickly increase the number of new models, and the intensity of terminal concessions need to be further liberalized.
With Lexus growing at 36%, Cadillac is under increased pressure to lose its position as champion of second-tier luxury brands. In 2019, sales of new cars in China continue to decline, although luxury cars rise instead of falling, but the price war is becoming more and more fierce, coupled with the heavy task of clearing the treasury, the phenomenon of price upside down is also very common. Led by the Cadillac brand, the main models are sold at a basic 40% discount. The "price-for-volume" approach has worked well in Cadillac's view, not only getting rid of the inventory of cars in the fifth grade, but also maintaining sales figures. According to the latest data, Cadillac sales continued to exceed 20, 000 units in June, with actual sales of 21210 units.
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The position of Cadillac's second-tier luxury top name is threatened. Cadillac reported sales of 18350 vehicles in China in September, down 8.3 per cent from a year earlier and 20007 in the same period last year. Cadillac sold 164048 vehicles in the first nine months of this year, up 0.9 per cent from a year earlier. On the same day, Lexus reported that it sold 17736 units in China in September, up 10.2% from a year earlier, while cumulative sales from January to September this year were 144590, up 22.8% from a year earlier. Lexus, which has been growing, is approaching Cadillac, which is in decline. In terms of models, the compact SUV XT4 is in 9.
At the recent Chengdu auto show, SAIC GM Cadillac brought a new model, the CT5, which locates as a luxury medium-sized sedan and will compete with Audi A4L, BMW 3-Series and Mercedes-Benz C-Class models. Cadillac announced today that the new domestic CT5 will go on sale at the end of October. In terms of appearance, the Cadillac CT5 still uses a family design language, the front grille echoes the shield LOGO, and uses an all-black painting style to highlight sports. LED daylight uses a segmented vertical structure, which is still Cadillac's classic tearful-eye shape. Domestic CT5 overall styling partial movement, L...
A number of Cadillac cars are in the last generation and there is an urgent need to launch new models. Foreign media reports confirmed that Cadillac XTS will officially stop production in October at the Oshawar plant in Ontario, Canada, and the plant will then be transformed into a parts center and a self-driving car test center. For netizens concerned about the domestic version of XTS whether to stop production at the same time, the official does not have definite news. However, it is pointed out that SAIC GM will no longer launch the national sixth version of the model after producing the last batch of the national fifth version of the XTS, which means that the domestic version of the Cadillac XTS will also be officially suspended in the near future. In addition, domestic Cadillac ATS-L...
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