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On August 11, the public information on simple cases of operator concentration released by the second Department of Anti-monopoly Law Enforcement of the State Administration of Market Supervision and Administration showed that Changan Ford Motor Co., Ltd. (hereinafter referred to as "Changan Ford") intends to sign an agreement with Chongqing Changan Automobile Co., Ltd. (hereinafter referred to as "Changan Automobile") to establish a new joint venture, a joint venture.
Ford has undergone personnel changes in China. According to Ford China, Yang Song, former vice president of marketing and service of Changan Ford and president of Changan Ford's global sales and service organization, will be transferred to deputy general manager of Ford's China brand passenger car division, reporting to Lyle Watters, general manager of Ford brand passenger car division. In addition, Lu Yi served as vice president of marketing, sales and service and president of national sales service organization of Changan Ford, and served as a member of the executive management committee of Changan Ford. On April 28, Ford China issued an important adjustment to its business management model in China, announcing the establishment of Ford China Ford brand passenger car division, led by Ford Automobile.
According to Tianyan, Changan Ford New Energy Automobile Technology Co., Ltd. was established on September 20, with a registered capital of 250 million yuan and the legal representative is Yang Dayong. the scope of business includes auto parts retail, minibus rental services, new energy vehicle sales, wearable smart device sales, batteries.
The former employees of Changan Ford returned. According to media sources, Chen Xiaobo will recently serve as vice president, sales director and director of operations of Changan Ford's national sales and service organization, reporting directly to Yang Song, president of the national sales and service organization, and Wang Jinhai, executive vice president of the organization. Chen Xiaobo joined Changan Ford again, which is not only the return of veteran employees, but also the move of Changan Ford to build a localization team. According to relevant information, Chen Xiaobo joined Changan Ford in 2004 and was finally promoted to Changan Ford Marketing Minister. In March 2017, Chen Xiaobo left Changan Ford and immediately joined Renault China. Changan Ford has experienced a cliff-like decline in sales in the past four years.
Changan Ford was fined 163 million yuan by the State Administration of Market Supervision and Administration for monopolistic behavior, becoming the first fine for the automobile industry in 2019. In response to this matter, Changan Ford issued an official statement saying that it respects and implements the punishment decision made by the relevant state departments in the anti-monopoly investigation. Changan Automobile, a shareholder of Dongfang, issued a notice saying that the punishment had little impact on the company. Changan Automobile issued a notice saying that after verification, the administrative penalty did not have a significant impact on the production and operation activities of the company (including Changan Ford). Because Changan Ford has been in 2018, according to the regulatory requirements of the national regulatory authorities, the above behavior may guide.
Following the news of layoffs in Ford China a few days ago, its joint venture, Anford, was also reported to have reduced millions of production capacity. Recently, Changan Ford, a joint venture owned by Ford in China, cut millions of production capacity due to falling sales, according to the Changjiang Business Daily. It is understood that Changan Ford has five facilities in Chongqing, Harbin and Hangzhou respectively.
With the continuous decline of China's auto market, the relatively weak Chinese brands are under great pressure and their market share continues to shrink. However, the performance of the more mature foreign brands in the Chinese market is not all plain sailing, and Ford is one of them. Ford has suffered a major blow in the Chinese market this year. On June 5, the State Administration of Market Supervision decided to punish Changan Ford Motor Co., Ltd. for implementing the vertical monopoly agreement and imposed a fine of 162.8 million yuan on Changan Ford. On the same day, the share price of Changan Automobile once tumbled more than 7%, closing down 4.42%, and the market capitalization fell nearly 1.5 billion yuan. June 10, Changan Ford.
The situation of Changan Ford is particularly grim, sales have continued to decline sharply, and performance has changed from profit to loss. Changan Ford fell to less than 380000 in 2018, and its cumulative sales in the first four months of this year were only 51600, down 70 per cent from a year earlier. At this difficult time, Changan Ford was fined 162.8 million yuan by the State Administration of Market Supervision for its "monopoly". It is worth noting that recently, amid the tension in the Sino-US trade war, Changan Ford was suddenly punished, which also attracted some controversial voices. The General Administration of Market Supervision said in a penalty notice issued today that it would implement a vertical monopoly on Changan Ford Motor Co., Ltd.
According to several media reports, Lu Yiyin, vice president of Changan Ford and president of the national sales and service organization, is about to leave for personal reasons, but will continue to support the transition until the end of June 2022. As of press time, Changan Ford has not disclosed the replacement of Lu Yi. On May 6, 2021, Ford China officially announced
Changan Ford seems to have had a difficult life in China in recent years, and it has been difficult to recover from the decline in sales since 2017. According to data, Changan automobile sales in October were 164018, down 0.9% from the same period last year. From January to October this year, Changan automobile sales totaled 1389897, down 21.5% from the same period last year. Even under the blessing of "Silver Ten", the decline in sales of Changan Ford has not improved. In the eyes of consumers, Changan Ford does not seem to have any best-selling models except Mondeo, Ruijie and Fox, which are in China.
On the evening of August 22, 2019, Ford China announced an important personnel appointment: Ford Motor Company will appoint Stephen Armstrong, chairman of its European operations, to succeed he Junjie as president of its joint venture in China, in order to deepen cooperation between the two sides and launch more models, thereby curbing the continued decline in sales in the Chinese market. The appointment will take effect on October 1. He Junjie, the current president of Changan Ford, will retire at the end of 2019 after 34 years of service with the Ford Motor Company. Mr. he Junjie, the current president of Changan Ford, has served as marketing, sales, and so on in more than 30 years for Ford.
A recent article, "pleading with media teachers with a sense of justice, is it that Ford China is blind, or is the iron triangle of Yang, Xiong and Huo too shameless?" the article circulated on the Internet, questioning the bidding process of Changan Ford Public Relations Agency and pointing out the relationship between Changan Ford executives and a public relations agency. In response to this matter, Yang Song, president of Changan Ford's national sales and service organization, responded that "the Qing is self-clear, and the rumors stop at the wise" and take legal measures to safeguard their legitimate rights and interests. A public relations agency in question also issued a statement in response to the incident. Junxin brand statement said that the article fabricated a large number of false information, maliciously slandered Junxin.
According to media reports, Zhu Huarong, chairman of Changan Automobile, said during a visit to the Changan Ford booth: "when the product is not strong, we rely on marketing tactics, please!" On June 12, the 23rd Chongqing Auto Show officially opened. Although it is a regional auto show, the consumption pulling capacity of Chongqing Auto Show in the western region is obvious to all, so many automobile brands choose to release new models and new models at the Chongqing Auto Show. Take Changan Ford as an example, Changan Ford brought two new models at the Chongqing Auto Show, namely the Ruiji PHEV and Ford EVOS. Ford Ruiji PHEV officially went on sale at the Chongqing Auto Show with a new car.
A few days ago, Ford Motor (China) Co., Ltd. (hereinafter referred to as "Ford China") has undergone an industrial and commercial change, changing its legal representative from ANNING CHEN (Chen Anning) to SHENGPO WU (Wu Shengbo). Meanwhile, SHENGPO WU (Wu Shengbo) became chairman of Ford China.
Domestic car sales continued to decline, in a depressed environment encountered the switching of national five and six emission standards, resulting in a large number of national five inventory cars of various brand manufacturers. In order to clear the inventory of cars before July, many car companies would rather lose money and find ways to get dealers to sell their cars in stock, thus taking drastic price cuts, and many car companies use the slogan of discount for internal employees to buy cars. Let employees and suppliers help digest inventory. Most car companies sell national five inventory cars at a 6-20% discount, which is the biggest discount in history. Insiders have learned that Changan Ford is also speeding up the elimination of Guo5 inventory cars and issuing domestic purchase concessions to suppliers.
Recently, the New York Times revealed that Ford's joint venture in China, Changan Ford, has begun to lay off thousands of employees, mainly because of the rapid decline in Ford's sales in the Chinese market. It is said that Changan Ford has no longer renewed its contract with the workers provided by the agency. In response to this matter, Changan Ford responded. The head of Changan Ford's public relations department explained that the company is continuing to improve organizational efficiency and build a leaner team to meet the needs of the market environment and business development in 2019. He Junjie, president of Changan Ford, said that streamlining the organizational structure is an important part of managing costs in China. Due to failure to keep up with the high speed of China's automobile industry.
Zhang Baolin, chairman of Changan Automobile and Changan Ford, recently said at the Changan Ford Dealer Partnership Conference that it will take three years to return to the high-quality development track and has formulated a "2025 product strategy" for the Chinese market. By the end of 2025, Ford will launch more than 50 new models in the Chinese market, including 8 new SUV models and at least 15 Ford and Lincoln electric models, this year alone. Changan Ford will launch four new models one after another. A previous public sales data showed that Changan Ford's sales have continued to decline in the past two years, reaching 827000 in 2017.
Speeding up the introduction of product renewal has become an important measure for Changan Ford to reverse its declining performance. In 2020, Changan Ford has launched Ruiji two-wheel drive version, the new Mondeo, domestic explorers, and another domestic brand-new model will also be launched in the second half of the year-Fox Travel version. It is reported that Changan Ford Fox Travel Edition will be officially launched in November this year, when it will further enrich the product lineup of Fox car series, and will form four types of Fox hatchback version, hatchback version, Fox active cross-border version and Fox Travel version. The declaration information of Changan Ford focus Travel Edition in May this year was declared in the Ministry of Industry and Information Technology.
According to relevant media reports, Chen Anning, CEO of Ford Motor, revealed in an interview that the company has cancelled its plan to establish a unified national sales company in China. The plan has exacerbated distrust of the company by Ford's joint venture partners in China and led to a sharp drop in sales in the world's largest car market. In June last year, Ford announced that in order to improve channel efficiency, it had decided to unify the three sales networks of Ford China, Changan Ford and Jiangling Ford, so that consumers could buy all Ford products at any of Ford's 4S stores. This practice is also considered meaningful and can increase its losses.
In order to reduce costs to launch "three-cylinder" models, in order to achieve a lower threshold to enhance market competitiveness is the plan of many car companies, including Buick, Chevrolet and Ford and other car companies have done so before, but without exception by the market marginalization. After Buick and Chevrolet returned to the four-cylinder model with remarkable results, Ford finally "couldn't bear it" and will push the four-cylinder model again.
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China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
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