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Recently, the China Aviation Industry Culture Center accused Geely's brand public relations department of illegally using the image of the "Yun 20" aircraft, and the center asked Geely to stop the infringement immediately. There is news that Geely has not made any response so far. A notice letter on immediate cessation of infringement to the Brand Public Relations Department of Zhejiang Geely Automobile Co., Ltd. has been widely circulated on the Internet and signed as the cultural center of China Aviation Industry Corporation Co., Ltd. According to the exposed documents, in March this year, the Aviation Industry Center found that Zhejiang Geely Automobile Co., Ltd. used the "Yun 20" developed and manufactured by its business unit.
In order to attract consumers, some brands will attract attention through some publicity means before the new car is released. Marketing publicity can promote the sales trend of new cars after the launch, but if it is not handled well, it is also easy to get involved in false publicity. Recently, Geely has been accused of infringement, asking to stop the spread of relevant carriers and make a public apology to clarify, this is what this is all about? On January 10, 2020, Geely announced the name of the new SUV "VX11"-Haoyue, which means "heroic life, step forward". June 13, 2020, Geely Haoyue officially launched, the new car launched a total of three models, official guidance.
According to online news, Geely car dealers, in the name of Geely brand or signing an online celebrity "Zhou", played a marketing poster "entrusted by Zhou" to buy Geely cars at a discount. Judging from the marketing poster, this is an authorized Geely car dealer in Nanning, Guangxi. The poster shows that Geely dealers were commissioned by Zhou to carry out activities, randomly selected lucky battery car owners to enjoy the discount to buy Geely cars, and put out Zhou's golden sentence that it is impossible to work in this life. According to information, Zhou, a man in Nanning, Guangxi, stole electric cars many times and was sentenced to fixed-term imprisonment for four times.
In many cases, the car owner group and the brand image are forcibly linked together, and the quality performance and behavior habits of the car owner group are often spread by the majority of netizens, thus affecting the overall image and reputation of the brand. As a new car brand, Weilai does not have too many scruples in this respect, and even uses the quotations of car owners as a way of corporate publicity for public display at the auto show, causing collective complaints from netizens. Weilai publicizes the original quotation of the copywriter's owner: "if you don't open it, you can't quit." I'm used to driving, but I really don't want to touch the fuel car. " "as the oil car replaced the horse-drawn car in the first place, the tram will replace the fuel car." "what?
Recently, a notice letter to Geely Brand Public Relations Department to stop infringement immediately attracted attention. AVIC accused Geely of using the image of "Yun 20" military large transport plane without authorization. After communication, Geely once again committed violations, and AVIC asked Geely to delete the infringement content and apologize. After the incident continued to ferment online, Geely issued an official statement on July 22nd to respond. Geely said in an official statement that the image of the big plane referred to in the recent media reports about Geely Motor and AVIC's "Yun 20" is not "Yun 20". An advertising company undertakes production.
Today, FAW released a new corporate brand logo. Compared with the previous logo, which emphasizes texture, the new logo adopts the more popular flattening style and is still based on the image of the eagle for simplification. FAW explained that it looked lighter and more modern. Among them, 1 represents the vision of building a world-class automobile enterprise, and the word "automobile" constitutes the form of a wing-spreading eagle and represents FAW's determination to develop to a higher level.
Some netizens revealed that Geely car dealers also played a 'multiplayer movement'. The sledgehammer hit the anti-collision steel beam at the scene, and the car sales sat on the door and shook collectively.
On Sept. 11, the New Power of Automobile Co., Ltd. announced that it had systematically combed the brand and adjusted the LOGO of its first product brand, Nahan Automobile. Hezhong Automobile said that as a corporate brand, cooperation deepens the perception of users who can be trusted, while Nahu Automobile will govern all product lines as a product brand. Weilai, uh, all models under the automobile brand will use the cooperative fountain logo as the brand LOGO. The re-carding of the brand structure can help Hezhong Automobile promote brand marketing and enhance consumers' brand recognition. under the new brand structure, Hezhong will focus on which car, with the new enterprise.
Tesla's global core public relations team at the US headquarters has been disbanded, and CEO Musk is single-handedly maintaining the brand image and unified promotion. To Musk, Tesla does not seem to need public relations. However, in the special Chinese market environment, Tesla urgently needs to expand the public relations team, so as to deal with the public opinion crisis well. A few days ago, a piece of information about Tesla's recruitment of a regional external affairs manager in China was circulated on the Internet. According to the recruitment information, Tesla China has decided to recruit regional external affairs managers in Beijing, Shenzhen, Guangzhou and other cities. Tesla's job description of the position is: responsible for establishing and maintaining in the regional market.
Recently, BYD announced the name of its high-end car brand "look up". The brand is expected to be released in the first quarter of 2023, when the first hard off-road model will be unveiled at the same time, according to BYD officials. In terms of the price of the product, the price is expected to be more than 80-1.5 million.
Recently, General Motors officially released its full-year 2020 results. GM's full-year net profit attributable to shareholders in fiscal 2020 was $6.247 billion, down 5.08 per cent from a year earlier, according to the results. Operating income was $122.485 billion, down 10.75% from a year earlier, of which net profit attributable to shareholders was $2.801 billion in the fourth quarter, up 1307.33% from a year earlier. Revenue was $37.518 billion, down 21.71% from a year earlier. According to previous reports, the Chinese market is GM's largest single market, accounting for 44% of global sales. However, although China is GM.
For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. However, one car company is different and has disbanded its public relations department. According to foreign media Electrek, Tesla has disbanded its public relations department, and the core global public relations team working in the United States has been cancelled. Today, most of the official responses that the media can get from Tesla come from CEO Elon Musk's Twitter tweets. And about the new features or future of Tesla's products.
Recently, a "BYD New car Plan for the next 1-3 years" has been published online, which covers three product camps currently sold by BYD, namely, the Ocean Series, the Dynasty Series and the e-net. the most popular of these is the high-end brand that BYD will launch in 2022. With regard to BYD's high-end brand, Li Yunfei, general manager of BYD's public relations department, revealed in an interview with the media in June that BYD will launch a new high-end brand in the fourth quarter of this year, with a price range of 50-800000 yuan. During the Guangzhou auto show, BYD executives revealed that the first model of its high-end brand was positioned as a hardline SUV.
According to relevant statistics, at present, there are 71 vehicle manufacturing groups and 455 new energy vehicle enterprises in the Chinese market, and only 167 car brands have been successfully listed in the passenger car product list published by the Ministry of Industry and Information Technology. 49 new power car manufacturing enterprises have been established under the promotion of the new energy industry. 49 new power car manufacturing enterprises, not to mention corporate names, many have not even seen logo, in fact, most of these 49 enterprises are still in the "PPT car building" stage. It is reported that among the 49 car companies, only 11 have obtained the "double qualification" issued by the National Development and Reform Commission and the Ministry of Industry and Information Technology.
Following Faraday's announcement of an agreement with China's Huanggang Municipal Government in the future, another personnel transfer was carried out. On January 27th, according to the official Weibo post of FF, it was announced that Mr. Mo Cuitian, Executive Vice President of FFIE Global user Ecology, was appointed as Executive Director of FFIE's Board of Directors with effect from January 25, 2023.
The Wuling brand announced on May 21 that it would launch the brand's new LOGO at the launch ceremony of the 22 million vehicles on May 25. On May 10, the Roewe brand of SAIC Group released the "double standard" strategy, that is, the new "R mark" and "lion mark" to promote the brand upward and high-end. Following the Roewe brand, SAIC GM Wuling brand also announced a change of label. According to official sources, the Wuling brand will hold a 22 million vehicle launch ceremony on May 25, at the same time, the global silver standard of Wuling brand will also be officially released. Wuling classic red mark, which has been used for 33 years, may become history. In fact, the Wuling brand has existed for a long time.
At 01:22 in the morning, Infiniti China issued a statement that it decided to terminate its cooperative relationship with Mr. Wang Leehom from now on. The source of the incident began three days ago: on December 15, Wang Leehom, a male Chinese pop singer and musician, filed for divorce, bringing an end to his eight-year marriage. However, this full stop is not perfect. Late on the night of December 17, Wang Leehom's ex-wife Li Lianglei issued a long article accusing Wang of cheating on his marriage, saying that she had been subjected to cold violence and humiliation by Wang Leehom and his family for many years, signing unequal treaties, etc. After Li Lianglei posted thousands of words accusing Wang of being less than two young.
Recently, Li Yunfei, general manager of BYD's public relations department, revealed in an interview with the media that BYD will launch a new high-end brand in the fourth quarter of this year, with a price range of 500000-800000 yuan. The car will be planned under a new BYD brand. With regard to the news that BYD will launch the "Ocean Series", Li Yunfei said that this new series of models is expected to be launched in the third quarter of this year. At that time, the final naming and planning of the new series will be released. In addition, Li Yunfei said for this car: this car is enough for people to see it at first sight, but their eyes don't want to leave.
On May 7th local time, German prosecutors summoned the head of Porsche, a sports car maker owned by Volkswagen, and imposed a fine of 535 million euros. As a regulatory penalty for negligence, Porsche was found to have cheated in diesel emissions tests. German prosecutors said Porsche's research and development department flouted the authority and obligations of the law. in the end, the company sold diesel engine models with emissions above the legal upper limit. Prosecutors said Porsche had not appealed against the prosecution's findings and explained that the fine imposed on Porsche would not hinder civil lawsuits against the company in connection with diesel emissions fraud. Since 2018, Volkswagen has been in.
Recently, a number of industry insiders pointed out that at present, the new guard of Land Rover generally increases the price in the store by 100000 yuan, and the pick-up time given by some dealers will take more than three months.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
Tesla charging overtime fee is 1600 yuan Official: There is no cap on overtime fee
Xiaopeng's new car M03 was exposed to automatic parking and hit Audi's official response
Ideal Car Weekly Sales List Released!
The launch of the new Haval H9 has been suspended! Official apology
Orders for Xiaopeng MONA M03 have soared! Executive: It has nothing to do with online ride-hailing companies
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