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Toyota's high-end MPV has been very popular in China, largely because of its official scarce quotas and market price increases, which have made the car popular with target consumers for a variety of reasons. A few days ago, some domestic parallel importers gave the current price increases of Toyota Elfa and Lexus LM to see the current market situation of the car. According to the current price increase of Lexus LM, a MPV model based on Elfa and one level higher than Elfa, some people in the industry said, "this price increase is really not low, setting the highest price increase record for a new car on Chinese mainland!" According to parallel importers.
Recently, Mr. Shen, a Hangzhou car owner, reported to the media that he had booked a Sena at the Guangzhou Automobile Toyota 4S store in Dongchang, Hangzhou. When the Sina was not on the market at that time, the 4S store paid a deposit of 5,000 yuan, and the 4S store made a note at the back of the order of intention to order the car. The order enjoys the first source of cars without price increase or decoration. However, the 4S store now tells itself that it needs a price increase in order to raise the car. According to the owner, Mr. Shen: he ordered the Toyota Sena made in China, which sells for 405800. At that time, the 4S store promised not to increase the price and not to add decoration, but now it is time for the car to be on the market and is about to pick up the car. Mr. Shen asked the 4S store.
Near the end of the year, the car market is extremely hot in December 2021 and January 2022, and many car companies have handed in good transcripts at the end of the year. However, the current automotive industry is still affected by the shortage of chips, and the supply of many brand new cars in the terminal market is seriously insufficient. Under this background, consumers have to accept 4S stores to increase prices to sell cars, bundled sales, compulsory consumption and so on in order to smoothly pick up their cars before the Spring Festival. Recently, some media have investigated more than a dozen car brands in view of the price increase of 4S stores. First of all, let's take a look at the joint venture brand, which has been reported many times by the auto industry, and also in the circle of car friends.
The price increase of hot-selling models is nothing new, especially this year, the automobile industry is affected by the shortage of chips, and the delivery volume of new cars of many brands are greatly reduced. In this case, consumers are usually faced with two choices, either to increase the price to pick up the car or wait in line. In this regard, the relevant departments have repeatedly reiterated that the fare increase is prohibited. Yesterday, CCTV Finance broadcast an undercover program, CCTV reporters visited Beijing Audi, Mercedes-Benz and Guangzhou Automobile Toyota 4S store, found that 4S store price increase is popular, performance models, MPV,SUV, imported cars are the key models of price increase.
Today, a car blogger exposed the quotation of a Guangzhou Auto Toyota 4S store on Weibo, which not only defines the rate of increase in the package, but also has the estimated time to pick up the car. It should be noted that it is impossible to determine the authenticity of the quotation and it is not clear which city it is, but it can be used as a reference. Judging from the exposed quotation, if you want to buy a car for the Spring Festival, you can buy a 60,000 yuan package upgrade package, which is divided into package A (explosion-proof film, recorder, full-enclosed carpet, pedal, whole-car sealing axle, car emergency kit, car phone wireless charging) and package B (explosion-proof film, recorder, full-enclosed carpet, pedal.
When booking a Ferrari car, it was temporarily asked to add 80,000 to pick up the car. The latest development: the 4S involved has been placed on file for investigation. According to the Litchi News, after many studies, the law enforcement officials of the Market Supervision and Administration Bureau of Xuanwu District in Nanjing believed that the car sales contract signed between 4S stores and consumers was suspected of contract violations, so they decided to use the needle.
In mid-September this year, Lexus officially announced a price increase, including an increase of 6000 yuan to 15000 yuan for three popular models, the ES, NX and UX, and said the price increase was due to configuration upgrades. As soon as the news came out, many would-be car owners signed a car purchase contract with the 4S store before the price rise. as a result, they waited for months but could not wait for the arrival of the new car, but received a notice from the 4S store to increase the fee. Because of this, Jiangsu Wujin Market Regulatory Bureau received a number of complaints one after another before the National Day. It is understood that among these complaint buttons, the first car to sign a car purchase contract.
Some netizens have revealed that the price of Lexus has risen, and the terminal price has risen by tens of thousands compared with the guiding price. The problem of price increase in Lexus has existed for a long time, which is generally reflected in various additional service fees, decoration fees worth tens of thousands of yuan, and so on, but now it appears directly in the price, is it a disguised way of fare increase? Pictures provided by netizens show that the retail price of Lexus ES models in a local dealer is 299-488000 yuan, an average increase of 20, 000 yuan per equipped model compared with the official manufacturer-guided price of 27. 9-468000 yuan. Another Lexus dealer rose even higher, ES 200.
A few days ago, the wholly-owned subsidiary of the capital increase project of Chongqing Changan New Energy Automotive Technology Co., Ltd. was listed on the Shanghai United property Exchange. According to the announcement, the specific conditions for this capital increase are as follows: within the publicity period, at least two final investors who meet the eligibility criteria, accept all the conditions for capital increase and are confirmed by the capital increase (among them, the investment amount of a single investor is not less than RMB 50 million yuan), sign a capital increase agreement. In fact, in October 2017, Changan Automobile released its new energy strategy, the Shangri-La Plan, which includes four strategic actions: hundreds of billions of actions, tens of thousands of people research and development, partnership programs and poles.
Last month, Lexus suddenly raised the official guide price, leading to a rise in the terminal prices of several models, forcing consumers to raise the price again, spending more money than the original guide price to buy a Lexus. This has led to a collective boycott of Chinese consumers who have paid deposits and are waiting to pick up the car, and many voices have pointed out that the Lexus order will be returned. However, the September sales figures released by Lexus today continued to grow by double digits rather than decrease. According to the data, Lexus sold 17736 units in China in September, up 10.2% from the same period last year. From January to September this year, the cumulative sales volume was 144590, an increase of 22.
Affected by the current environment, the increase in car prices has become a consensus in the industry. however, recently, some consumers have reflected to the media that they were temporarily asked to increase 80, 000 when booking a Ferrari, no more money, no pick-up, and 500000 deposit would be confiscated if they did not pay the final payment. then this incident triggered a heated discussion on the Internet, at the same time, the Nanjing Municipal Supervisory Bureau also intervened.
Recently, a Shenyang car owner posted on the BMW X5 friend circle that he had blindly ordered a domestic BMW X5 in Shenyang Huabao and was now told that he needed to increase the price by 550,000 yuan to pick up the car. The car owner said that he had a car to drive and was not used to BMW's bad habits, but also called on everyone to unite to resist the price increase and help BMW tide over the difficulties. It is worth noting that at the bottom of the post, many car owners said: they also received a call from BMW sales, saying that they needed to increase the price by 50,000. Judging from the postings of car owners, the range of the fare increase ranges from 30,000 yuan to 50,000 yuan. It is understood that the domestic BMW X5 officially listed on March 31, the new.
The new Lexus MPV model, which has been at the forefront of the "price increase", earlier decided not to launch the launch conference because of excessive public opinion and decided to keep a low profile on February 24th. However, as the Lexus market in China is still hot, the price increase continues, but the price increase is not as much as more than one million before.
Speaking of Toyota Elfa, many friends know that this MPV model, known as "luxury bread", is most famous for its exaggerated price, not to mention the guidance price as high as 800000, because of the scarcity of quotas in the mainland, it is basically difficult for you to buy without adding 10-200000, Toyota's hunger marketing is extremely fun. Toyota now sells 18 3.5L gasoline versions of the Elfa in the mainland, while 19 are sister models of the 2.5L hybrid system. Recently, some car dealers released the latest quotation of "luxury bread" on the social platform.
According to Tesla's Chinese official website, the price of the domestic Model Y model has been raised by 8000 yuan, including the long-lasting version from 339900 yuan to 347900 yuan, and the high-performance version from 369900 yuan to 377900 yuan. Tao Lin, vice president of foreign affairs of Tesla, confirmed the news on Weibo, saying that "customers who have ordered will not be affected by this price adjustment." In response to the reasons for the price increase, Tesla told the media that it was mainly affected by the company's rising manufacturing costs, but other models on sale in China, including the domestic Model 3, had no plans to increase prices for the time being. In the industry.
The Lexus price increase event continued to ferment, and as Lexus officials failed to give consumers a reasonable explanation, dealers could no longer stand it. On September 18, some dealers issued a statement, "perform the contract in accordance with the price agreed in the original contract." the dealer bears the price difference after the increase. Since the sudden rise in official prices, Chinese consumers who have signed sales contracts waiting to pick up their cars have boycotted the complaints. Lexus did not issue any public explanation for the complaints, and opened the official Weibo comments, and consumers left a torrent of abuse. Some netizens said that Lexus was "unscrupulous and untrustworthy." Today, some netizens left a message, "the price is increased by more than 30,000, and the price is also increased."
Lexus, which has always had "price increase" public opinion, launched its first flagship car, the MPV LM, at last year's Shanghai auto show. A year later, the model finally ushered in a pre-sale period. It was scheduled to start pre-sale on January 10 this year, and announced the pre-sale price. However, because the "terminal price" of the LM model has been a hot topic, Lexus decided to postpone the pre-sale time to January 15 and directly announce the manufacturer's suggested retail price.
On June 28 last year, the Ministry of Commerce of the National Development and Reform Commission issued new measures for the management of foreign investment, and the restrictions on foreign equity ratio of passenger cars will be lifted by 2022. In the face of this new policy, many overseas car companies are ready to move. BMW was the first to increase its stake in the Chinese joint venture brilliance BMW to 75%. Then Volkswagen Audi also revealed plans to "increase its stake." now there is news that Daimler also wants to increase its stake in Beijing Automobile and has asked Goldman Sachs for help. Reuters reported that Daimler has commissioned Goldman Sachs to help it increase its stake in Beijing Automobile, and negotiations are still under way.
Lexus, Toyota's high-end brand, announced the price increase on Sept. 12, with three of its top-selling models, the ES, NX and UX, rising between 6000 and 15000 yuan, with the best-selling ES adjusting by 11000 yuan and 15000 yuan. According to the official statement, the price increase involves configuration adjustments, upgrading multimedia systems and security systems. Sales in the domestic car market fell 6.9% in August compared with the same period last year, and many luxury car brands are striving for stable sales in preferential promotions, while Lexus has gone in the opposite direction and raised prices for its brands. Some analysts pointed out that Lexus.
New Power brand ideal Automobile said on Weibo that due to the continuous sharp rise in upstream raw materials, the ideal car will adjust the ideal ONE price from April 1, 2022, and the national unified retail price will be raised from the current 338000 yuan to 349800 yuan, an increase of 11800 yuan. Users who previously paid the deposit through the ideal car App, the ideal car website and the ideal car retail center will not be affected by this price adjustment. It is understood that the 2021 ideal ONE will go on sale on May 25, 2021, with a price of 338000 yuan. The new ideal ONE is out there.
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