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  Launch 9 new energy vehicles Great Wall Motor launches 44th ASEAN Strategy in three years

  On February 9, Great Wall Motor released an ASEAN strategy called "44th" on its official account. It is understood that the first anniversary online conference of GWM brand Thailand was held in Bangkok, Thailand on the 9th. At the press conference, the GWM brand ASEAN region super symbol was officially released. At the same time, Great Wall Motor reaffirmed the new energy strategy in Thailand market and proposed to accelerate the ASEAN market layout planning. At the same time, Great Wall Motor reaffirmed the new energy strategy in Thailand market and proposed to accelerate the ASEAN market layout planning. Great Wall Automobile released the "44th" strategic layout of the ASEAN market. At the press conference, Great Wall also released the core strategy of the Thai market: focus on user voice; continue to create a new user experience: "new energy, new intelligence, new."

  Great Wall Motor 2022-02-13
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  Renault-Nissan-Mitsubishi Alliance issued a new strategy, Nissan became the key to strategic development.

  On May 27th Renault-Nissan-Mitsubishi Alliance announced a series of measures as part of a new business partnership model to improve the competitiveness and profitability of the three companies and save the troubled alliance. Renault-Nissan-Mitsubishi alliance will adopt the "leader-follower model" strategy, according to the guiding strategy, Renault Group, Nissan and Mitsubishi Motors will respectively focus on the market to avoid duplication. Nissan will focus on China, North America and Japan, Renault will focus on Europe, Russia, South America and North Africa, and Mitsubishi will focus on ASEAN and Oceania. In the opening of the product.

  Mitsubishi Motors Nissan Motor Renault Group 2020-05-27
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  Delay for 3 years! FAW Red Flag lowers sales target

  After Qiu Xiandong took over the post of chairman of FAW for nearly half a year, he began to reform the red flag brand. It is reported that from September 8 to September 9 and September 11, FAW Group held Red Flag Brand Strategy Seminar and Ecological Business Strategy Seminar respectively, which systematically reviewed the strategy and made a comprehensive plan.

  Red Flag New Energy Brand Strategy sales Automobile China China FAW Marketing Planning sales Target system Model Group 2023-10-15
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  Yin Tongyue of Chery Automobile: it is suggested that the development of hydrogen energy be promoted to the national strategy.

  At the National two sessions, which opened today, Yin Tongyue, chairman of Chery, a deputy to the National people's Congress, proposed to raise the development of hydrogen energy to the national strategy. At this conference, Yin Tongyue submitted to the conference the proposal of "unified planning for upgrading the hydrogen energy industry to the national energy strategic level." representatives put forward a total of seven motions around the development of hydrogen fuel industry, brand building, and enterprise innovation subject construction, hoping to speed up the development of China's hydrogen fuel automobile industry. Yin Tongyue hopes that the country will make overall planning and upgrade hydrogen energy to the level of national development strategy. The state plans to upgrade hydrogen energy from a national development focus to a national development war.

  Chery car 2019-03-03
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  Another high-end brand? Great Wall Z Brand plans to be exposed

  Recently, the Great Wall holding electronic bidding platform released the "Great Wall Z brand annual marketing strategy-CIS system project" bidding instructions. According to the tender documents, Great Wall plans to launch an annual overall strategy and CIS system tender for Z brand and one of its models in August 2021. In the "Technical requirements", Great Wall Automobile requires that the project team must have rich luxury brand strategy and brand CIS design experience. In the "performance requirements", Great Wall Motor requires bidding stalls to serve luxury cars or luxury goods, high-end fashion brand strategy and CIS creative design business for more than 3 years. For Z.

  Great Wall Motor 2021-09-03
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  Great Wall Motor accelerates the layout of overseas markets and realizes the strategy of globalization

  Great Wall Motors has made frequent overseas moves in recent years, and Great Wall officially announced in the middle of this year that the Russian Tula plant was officially completed and put into production, marking Great Wall's first foray into overseas markets. During the 2019 Frankfurt Motor Show, Great Wall Motor Chairman Wei Jianjun once again announced the new globalization strategy of the WEY brand-establishing a technology center in Germany, starting with the German market, and planning to formally enter the EU market in two years' time. This is also the second time that Great Wall Motor has participated in Frankfurt. Two years ago, when Great Wall Motor first participated in the Frankfurt Motor Show, it was regarded by many media as another "test of the waters" for Chinese brands in the overseas market. ...

  Cars the Great Wall Global 2019-09-14
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  Volkswagen plans to adjust its brand positioning strategy, Skoda may become a low-end brand

  According to overseas media reports, Volkswagen Group will adjust its brand positioning strategy to shift its Skoda brand to the low-end market, while the Seattle brand will develop to the high-end market. It is understood that Volkswagen plans to use Skoda as an entry-level model brand to seize market share and shift its focus to Eastern Europe and developing countries to compete with Hyundai, Kia, Dacia and other brands; while Seattle turns to compete with luxury brands such as Alfa Romeo. At the beginning of this year, Volkswagen Group CEO Herbert Dis said in an interview with the media that Volkswagen Group is reviewing the development of its brands and is expected to complete its product line by the end of this year.

  Volkswagen adjust brand positioning Skoda 2019-10-02
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  Miao Wei of the Ministry of Industry and Information Technology: we should adhere to the national strategy of developing new energy vehicles.

  Miao Wei, minister of industry and information technology, said at a press conference of the State Information Office on September 20 that it is necessary to unswervingly adhere to the national strategy of developing new energy vehicles and promote the development of smart vehicles. He said: at present, China's automobile industry has entered a period of market and industrial structure adjustment, and the energy power, production, operation, and consumption patterns of the automobile industry have all begun to be reshaped in an all-round way. The long-term development trend of China's automobile industry has not changed. Miao Wei believes that China's production, sales and ownership of new energy vehicles account for more than half of the world, and it is a veritable automobile country in the world. In terms of structural adjustment, we should adhere to the national strategy of developing new energy vehicles.

  The Development of New Energy vehicle Industry and the National Strategy of New Energy vehicle 2019-09-22
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  China FAW adjusts Red Flag Marketing Management system

  On the evening of September 19th, China FAW officially announced that in order to strengthen the core functions of the enterprise and accelerate the promotion of its core competitiveness, starting from the red flag business development strategy, focusing on the needs of the "All in" new energy strategy based on the red flag as the benchmark, China FAW recently strengthened the marketing management system of the red flag brand.

  Red Flag New Energy Brands China products FAW Marketing cars models Strategy sales platform Electric system Architecture 2023-09-20
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  It is exposed that GM's "three-cylinder engine" market strategy has been boycotted, and many products have returned to the four-cylinder version.

  GM's strategy to promote three-cylinder engines in the Chinese market has been thwarted, with declining brand reputation, falling sales and falling terminal prices, restoring performance by restarting plans to carry four-cylinder engines in key models. Hundreds of dealers lobbied GM at the meeting to abandon its plan to carry a "three-cylinder engine", and SAIC GM has declared that it has four-cylinder engines on key models, according to Reuters, citing people familiar with the matter.

  SAIC GM Buick three-cylinder engine 2020-02-06
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  Invest tens of billions of yuan! Great Wall Brazil factory pushes 10 electric cars in three years.

  On January 27th, Great Wall held the handover ceremony of the "ARTE FUTURO" Brazilian plant in the state of Sao Paulo, Brazil, which also means that Great Wall officially took over the former Daimler Group's Irasemapolis plant in Brazil, which is expected to start production in the second half of 2023 with an annual production capacity of 100000 units. At the ceremony, Great Wall also released Great Wall Automobile's "2025 Strategy" as well as a detailed strategy for Brazil's core market. According to the core Brazilian market strategy released by Great Wall Motors, Great Wall plans to invest 11.5 billion yuan in Brazil in the next two cycles (as long as 10 years).

  Great Wall Motor 2022-01-28
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  Personnel change! Former Lanto sales manager Liu Zhanzhu joined Jaguar Land Rover

  After Jaguar Land Rover welcomed former Mercedes-Benz executive Wu Chen in March, it recently welcomed Liu Zhanzhu, former deputy general manager of Lantu Automobile sales and Service Co., Ltd. According to several media reports, Pan Qing, president and CEO of Jaguar Land Rover China, has sent personnel appointments to employees of Jaguar Land Rover China and joint marketing sales and service agencies.

  Land Rover Brand Market Strategy Electric sales China products sales Services Global Automotive pound sterling Management luxury 2023-05-24
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  Popular style "sister model" Haoying, Weilanda, can you catch up from behind?

  With the increasingly fierce competition in the domestic automobile market, automobile brands have to do everything possible to expand their product lineup in order to obtain more market share and meet the needs of different consumers. and the "two-car strategy" is one of the most direct and effective strategies. Guangzhou Honda and Guangzhou Auto Toyota have both unveiled their new compact SUV models-Haoying and Weilanda. As the model news Guangben has not been announced, but the information from the Ministry of Industry and Information Technology has disclosed the model declaration map. In fact, Haoying is the wide version of CR-V, in the appearance of some design details and CR-V still have a big difference. Interior decoration is not available yet.

  Vehicle type 2019-09-14
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  Accelerating the two-car strategy, the latest progress of GAC-Honda "Civic" has been exposed.

  Following the launch of Honda's 11th-generation Civic prototype a week ago, the domestic market has accelerated domestic plans for related models. For example, Guangzhou Automobile Honda, one of Honda's joint ventures in China, has been revealed that it will launch a new Civic "sister" model.

  Guangzhou Auto Honda 2020-11-26
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  Dongfeng Honda will introduce the Feido "sister model" JAZZ, which is expected to be mass produced this year.

  With the increasingly fierce competition in the domestic automobile market, in order to obtain more market share and meet the needs of different consumers, many automobile companies are trying their best to expand their product lineup and improve their market competitiveness. the "dual-car strategy" has become one of the Japanese brand strategies in recent years.

  Honda 2020-07-11
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  Volkswagen adjusts its brand strategy and will not sell its brands Porsche and Skoda

  According to the European Automotive News Network, Volkswagen Group said that Volkswagen Group will complete the adjustment of its brand development strategy within this year in order to reduce operating costs and improve overall profitability. Volkswagen is reviewing the development of its brands and is expected to start making adjustments in the second half of the year. In terms of Volkswagen's current ownership of 12 brands, including passenger and commercial vehicles, these brands are important to Volkswagen. Although there were reports that Volkswagen might sell Porsche, Skoda and other brands, Volkswagen denied these reports. Because the Porsche brand is crucial to the development of Volkswagen Group, although.

  Skoda Volkswagen Porsche 2019-03-14
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  Land Rover: under the cold winter of the car market, actively change the strategy and reverse the war situation.

  In the face of the automobile market this year, the most common words are "the car market is cold in winter, the car market is in the doldrums, the economy is in the doldrums" and so on. But there have been more and more comments since the end of 2018. The sales of many car companies and dealers have been affected and declined. And in the environment of the transformation of the fifth and sixth countries, consumers are not enthusiastic about snapping up low-cost national five models, but may wait and see to delay the purchase, so the market in May is still relatively depressed. Since the cold winter of the Chinese market last year, every automaker has felt a little cool. although Land Rover has a big business, it has also suffered a big impact. Last September, the domestic model sales of Land Rover brand were comprehensive.

  Land Rover 2019-06-09
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  Large-scale adjustment! The change of nearly 30 senior executives of FAW

  According to the Automotive Business Review, after Qiu Xiandong was promoted to chairman and party secretary of China first Automobile Group Co., Ltd., he immediately began a new round of organizational and personnel changes. Red Flag Brand 2023 Strategy Seminar and China FAW 2023 Strategy Seminar were held successively to clarify the brand battle between China FAW and Red Flag.

  Red Flag Brand sales China New Energy FAW Company Strategy Limited Automobile Model New Vice President Target personnel 2023-10-12
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  Changan Ford formulates "2025 Product Strategy" and will launch 4 models this year.

  Zhang Baolin, chairman of Changan Automobile and Changan Ford, recently said at the Changan Ford Dealer Partnership Conference that it will take three years to return to the high-quality development track and has formulated a "2025 product strategy" for the Chinese market. By the end of 2025, Ford will launch more than 50 new models in the Chinese market, including 8 new SUV models and at least 15 Ford and Lincoln electric models, this year alone. Changan Ford will launch four new models one after another. A previous public sales data showed that Changan Ford's sales have continued to decline in the past two years, reaching 827000 in 2017.

  Ford Changan 2019-03-14
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  Kang Linsong took over Daimler, established a new group structure and comprehensively promoted the electrification strategy.

  After Conlinson took the helm of Daimler on April 22nd, Daimler shareholders approved the establishment of a new group structure, the biggest restructuring since the merger with Chrysler. Daimler will be split into three separate divisions, including passenger vehicles, commercial vehicles and travel and financial services. The new structure, which will cost about 700m euros ($780 million), aims to speed up decision-making and make it easier for departments to build partnerships. Ola Kallenius, a 49-year-old Swede, replaced 66-year-old Dieter Zetsche.

  Nissan testing research 2019-05-25