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According to the announcement of a simple case of operator concentration in the Anti-Monopoly Bureau of the State Administration of Market Supervision and Administration, Changan Mazda Automobile Co., Ltd. submitted an application for Changan Mazda Automobile Co., Ltd. to acquire the equity of FAW Mazda Automobile sales Co., Ltd., after the proposed transaction is completed, FAW Mazda will become a wholly owned subsidiary of Changan Mazda. The contents show that Changan Mazda Automobile Co., Ltd., Mazda Automobile Co., Ltd., China first Automobile Co., Ltd. and Chongqing Changan Automobile Co., Ltd. signed a series of transaction documents such as "Capital increase and share expansion Agreement". According to these transaction agreements, Changan Mazda will be based on equity and cash.
It is learned from the Beijing property right Exchange that the capital increase project of Changan Mazda Automobile Co., Ltd. has been officially disclosed. According to the project announcement, after the completion of the capital increase project of Changan Mazda Automobile Co., Ltd., the shares held by the new investors shall not exceed 5% (inclusive), and the total shareholding proportion of the original shareholders shall not be less than 95% (inclusive); the proposed new registered capital is 5.8404 million US dollars, and all the funds raised in excess of the new registered capital shall be included in the capital reserve and shall be shared by both new and old shareholders according to the proportion of their shareholdings. The purpose of raising funds is to "improve business quality, improve and optimize industrial layout, and enhance the competitiveness of enterprises." In view of this capital increase.
As a niche brand, Mazda has two joint ventures in China, FAW Mazda and Changan Mazda, while Mazda favors "Changan Mazda" in terms of new cars and new technology introduction. FAW Mazda has no new products for many years. Changan Mazda, which won a small SUV CX-30 and Chuangchi Blue Sky SKYACTIV-X 2.0L engine this year, has confirmed another domestic model. China Electric Power bidding Network news shows that Changan Mazda J59E pure electric small SUV project has entered the equipment and material procurement stage, the car will also become the first pure Mazda launched in China.
On Sept. 6, a netizen in Ningbo, Zhejiang Province revealed that when browsing the official Mazda car website, the website automatically jumped out of the pornographic website page, and the site was full of a large number of pornographic movies and TV dramas. The video exposed by the network shows that the netizen clicked on the "FAW Mazda" page. Then, a reporter interviewed on the phone.
Since last year, there has been news that a steam Mazda will merge with Changan Mazda. Although officials have refuted the rumors many times, there have been related news recently. According to Caijing, the news came from a post sold by a 4S store in Mazda in Shanghai on moments. The general content of the moments is: FAW Mazda will merge with Changan Mazda. Our store already has the authorization of FAW Mazda and Changan Mazda at the same time, so it will not be affected. The general manager of a Changan Mazda 4S store said: "We have also received news from Changan Mazda that FAW Mazda and Changan Mazda announced the merger in the recent meeting and carried out the canal in September.
According to China Business News, FAW Mazda, Mazda and Changan Motor are in negotiations to merge the business related to the Mazda brand being carried out by FAW Mazda Automobile sales Co., Ltd. (hereinafter referred to as "FAW Mazda") into Changan Mazda Automobile Co., Ltd. (hereinafter referred to as Changan Mazda). According to media reports citing FAW insiders, "the restructuring is expected to be completed by June, and the outflow of personnel is accelerating." Changan Automobile sources also confirmed the above news to China Business and said that in addition to the merger at the dealer level, models such as Atez will also be transferred to Changan Mazda for production. One steam set.
Mazda's sales in China are falling as it continues to usher in executive adjustments. Changan Mazda announced that Mr. Hideaki Tanaka has officially stepped down as president of Changan Mazda Automobile Co., Ltd., and will be replaced by Mr. Nakajima. Mr. Nakajima is the Minister of Global Commodity Marketing of Mazda and Vice President of North American companies. In February this year, Changan Mazda also announced that Mr. Chuan Shangren, head of China Market support Department of Changan Mazda Automobile Co., Ltd., became vice president and general manager of Changan Mazda sales branch, responsible for sales, marketing and service areas. It means that the two core positions of Changan Mazda will be adjusted in the first half of this year. In the face of sales.
On December 6th, Mazda China released its latest sales results, showing that sales in November 2021 were 14754 vehicles, down 21.2% from 18727 vehicles in the same period last year, and 11.7% from 191737 vehicles in the same period last year. Mazda China only reported sales of three models, the Unksera, CX-5 and CX-30, all of which are from Changan Mazda. Since FAW Mazda withdrew, Mazda China has no longer reported CX-4 and Atez sales. In terms of specific models, the model with the highest sales volume is still.
Recently, Changan Mazda officially announced that Nakajima will officially step down as president of Changan Mazda Automobile Co., Ltd., and live in "King to take over from Nakajima" as president of Changan Mazda Automobile Co., Ltd. According to the data, Ju joined Mazda Motor Co., Ltd. in 1992. Since 2014, Mr. Ju has served as the Minister of the second Business Department of China, the Director, Executive Vice President and CFO of Mazda (China) Enterprise Management Co., Ltd., the Minister of China Business Promotion and the head Minister of China Enterprise Department. Nakajima joined Mazda Motor Co., Ltd. in 1987 and served successively as Mazda's global commodity marketing minister and North America.
According to the production and sales data released by Changan Automobile, the annual sales of Changan Mazda in 2022 were 104032, down 21.43% from the same period last year, including 6372 in December, down 8.07% from the same period last year. According to the official website of Changan Mazda, models currently on sale include Unksera, Atez,
Recently, Mazda China released the latest data showing that sales in July 2021 were 13492 units, down 23.99% from a year earlier. Among them, FAW Mazda sold 3467 units, down 49.04% from the same period last year; Changan Mazda sold 10025 units, down 8.41% from the same period last year. According to the data, Mazda's sales in China fell sharply, much of which was contributed by FAW Mazda, which halved in July from a year earlier. In terms of models, the top three models sold are Mazda 3 Oncela, CX-4 and CX-5. FAW Mazda has two models, CX-4 and Atez.
Two and a half years later, Changan Mazda finally introduced a new car. The Changan Mazda CX-50 was unveiled in Hainan on December 15. As another global strategic model of Mazda's new generation products, CX-50 adopts a new design style and has carried out a number of books in response to the demands of users in the Chinese market.
April 26th Changan Mazda ushered in another domestic new car, the new CX-30 completed the domestic offline. The new car is positioned as a small SUV with a 2.0L naturally aspirated engine to further enrich the layout of Changan Mazda's products, and the new car will go on sale on May 28th.
The domestic CX-8 of Changan Mazda has been on the market for more than a year, and its sales are very poor, with sales of only 109 vehicles in December and 1476 in 2019. Due to the poor strength of new domestic cars and the relatively weak competitiveness of its products, Changan Mazda sold 136334 vehicles in 2019, down 16.5% from the same period last year. In 2019, Changan Mazda mainly replaced its products and did not introduce new models. A few days ago, we learned from official sources that Changan Mazda will make a new SUV--CX-30 this year. From the new car declaration information issued by the Ministry of Industry and Information Technology, Changan Mazda.
According to the latest figures released by Changan Automobile on August 9, the group sold 164931 vehicles in July and 1378788 from January to July. Judging from the sales structure of Changan Automobile Group, the performance of self-owned brands is much better than that of joint ventures, which grew this month while Changan Mazda declined. Changan Mazda suffered a double-digit decline this month. Data show that Changan Mazda sold 10005 vehicles in July, down 16.07 per cent from a year earlier. At present, Changan Mazda has four models: CX-5, Onksera, CX-8 and CX-30.
On August 30, FAW Mazda officially released the last push, officially announcing that it had withdrawn from the stage of Chinese automobile history. On Weibo, FAW Mazda lamented: sixteen years of company, it is difficult to say goodbye, and the story of Ma Fan will never come to an end. The road is long, do not forget after farewell, farewell is not the end of the story between us, the future road I wish you all a safe journey. "Yes, this is our last push," FAW Mazda said. In this push, FAW Mazda reviewed its starting point and lamented that its destination was "a long way to go. Don't forget it later." Data show that FAW Mazda.
According to the sales report, Changan Mazda sold 10013 units in August 2019, with a cumulative sales of 87191 in the first eight months, down 22.58 per cent from 112621 in the same period last year. In terms of specific models, Onksera sold a total of 60676 units in the first eight months, CX-5 sold 24557 units, and CX-3 and CX-8 sold a total of 1958 units. In the face of the decline in sales of nearly 1x4, Changan Mazda is also aware of the seriousness of the current situation. Wang Jinhai, executive deputy general manager of Changan Mazda Automobile Co., Ltd., was interviewed at the Chengdu Auto Show.
Recently, a Changan Mazda 4S store put up three posters involving three models: Atez, CX-4 and Onksera. Among them, the official guidance price of Atez, which is 18.98-218800 yuan, is 13.29-153200 yuan after the reduction. The price of the whole CX-4 line is reduced by 4.38-5.09.
A few days ago, a video of a suspected Mazda dealer pulling banners to protect his rights has sparked a heated debate on the Internet. Judging from the video footage, at the dealers' annual meeting of Changan Mazda in 2023, several suspected former FAW Mazda dealers rushed to the display stand to safeguard their rights. The banner read: "Changan Mazda infringes upon FAW Mazda Sutra."
As the domestic auto market bottomed out and rebounded, it finally ushered in two consecutive months of year-on-year growth. In this environment, the Mazda brand, which has always been underperforming, also saw a certain increase in sales in May this year, and its two domestic joint ventures both achieved sales of more than 10,000. Although Mazda Chinese officials have not yet released the latest sales figures, according to internal sources, both joint ventures are the first to announce "good news" of sales growth. According to the latest data from FAW Mazda, its terminal sales reached 10280 units in May, up 67 per cent year-on-year and 45 per cent month-on-month. And Changan Mazda May sales data is higher, the cumulative realization of 14.
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China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
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