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  Geely Yang Xueliang released Proton's new LOGO and slogan on social platform

  According to relevant media reports, the vice president of Geely Automobile Group said on the personal social network today that Proton Motors has released new slogans, new LOGO and new brand value. The new slogan is: INSPIRING CONNECTIONS (stimulate connection); the new brand LOGO is: PROTON,NEXT CHAPTER! Proton, the next chapter! The core values of the new brand are: Innovative Technology,Reliability,International (innovative technology, reliability, internationalization). This.

  Geely Yang Xueliang Proton Automobile New LOGO 2019-09-24
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  After Geely spent 1.2 billion to buy Proton, Proton released a new LOGO and a new slogan ​.

  Yang Xueliang, vice president of Geely Automobile Group, said on personal social platform that Proton Motor has released new brand value, new LOGO and new slogan, according to domestic media reports. Its new brand LOGO is: (Proton, next chapter! The new slogan is: (stimulate connection); the core values of the brand are: innovative technology, reliability, internationalization). In addition, Proton also released a new brand logo. Compared with the old version of the design, the new version of the logo design is round, and has two versions of black and white, while retaining the original design elements of the Proton logo. It is understood that Proton is a domestic car brand in Malaysia, established in 1983.

  Geely spent 1.2 billion to buy Proton which released a new LOGO and a new slogan ​ 2019-09-24
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  Baoneng launched BAO high-end new energy brand when it was exposed that wages were in arrears.

  On June 24th, Shenzhen Baoneng announced that its new luxury intelligent new energy vehicle brand is called "Baoneng Automobile" in Chinese and "BAO" in English, and launched a global BAO brand slogan recruitment campaign at the same time. Baoneng said that Slogan can be in both English and Chinese. English slogans give priority to sentence patterns made up of words with the initials B, An and O, similar to BYD BYD's "Build Your Dream". Chinese slogans are unlimited. Data show that Baoneng Group began to enter the automotive industry in March 2017 and bought Qoros in early 2018.

  Baoneng Automobile 2021-06-26
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  Xiaopeng P7's latest slogan "scrubbed the ball" and was criticized by netizens for its bad taste.

  For advertising, it has always been through more interesting content to achieve customer attention in order to achieve the effect of communication. However, a few days ago, an advertisement for Xiaopeng's latest model P7 was discussed by many netizens because the title was too "eye-catching".

  Xiaopeng 2020-08-31
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  Xiaopeng car 30 minutes to charge 80%, the owner said after the actual measurement: this is playing a word game

  On March 18, Xiaopeng officially announced that it would put a total of 30 supercharging stations into operation in five cities: Beijing, Guangzhou, Shanghai, Shenzhen and Wuhan. Xiaopeng car charging department said that the Xiaopeng super charging station with flexible distribution of a single gun can achieve the highest 120kW, the average power can reach 90kW, the maximum output current of the charging gun is 200A, and the future expansion capacity can reach 500A. This means that car owners can charge their vehicles to 80% in as little as 30 minutes. According to the official website of Xiaopeng Automobile, there are 2019 Xiaopeng G3 and 2020 Xiaopeng G3 on sale.

  Xiaopeng Automobile G3 2019-10-26
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  Turn over in moments! Audi advertised Infiniti and was damaged by other car companies.

  Speaking of advertising, there is a famous saying in the advertising circle, put forward by the famous advertising master John Wanamaker: I know half of my advertising money is wasted, but unfortunately, I don't know which half is wasted. However, today's famous quote of this advertising master is well reflected in Wechat ads. Some netizens said online today that they saw a video advertisement about Audi cars on moments, but the content of the video was all Infiniti models, and even the slogans and slogans at the end of the video were Infiniti's. When you don't play the video, you can see that the title says how powerful the Audi Q8 is.

  Audi Infiniti. 2019-11-13
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  The female car owner bought a car in Guazi as a homicide car and wanted to sue Guazi and spokesperson Sun Honglei.

  Advertising slogans such as "excluding water-soaking cars; excluding burning cars; excluding major accidents"259 professional tests"car condition is comfortable, buy rest assured" and other advertising slogans are advertisements for Guazi to sell directly to the network, so many people buy cars on Guazi. But recently, a Liaoning female car owner bought a used car in Guazi's store, but later found that the car had a major traffic accident and the case has not yet been closed. The female car mainly sued Guazi and her spokesman Sun Honglei. What on earth is going on? Ms. Meng of Shenyang spent 139400 yuan on a Buick Ankewei in March this year at Guazi Yanxuan outlet in Shenyang. On that day, the worker.

  2019-07-24
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  If you don't increase the price, you will reduce the price! The new Toyota Hanlanda model is on the market.

  On June 10, Guangzhou Auto Toyota held the "Hanlanda new brand slogan and summer new products conference", at which the official launched the new brand slogan "Halanda, time for your answer". At the same time, Hanlanda intelligent electric hybrid dual-engine elite PLUS version is on the market, and the new car has launched a total of 3 models with a price zone.

  Landa model new car sales market crown Toyota choice sister aspect vehicle competition brand new layout system 2023-06-11
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  All of a sudden! Xiaopeng's car became popular, and a large number of car owners collectively defended their rights and asked to return the car.

  According to netizens, there have been a number of incidents of collective protection of Xiaopeng car users in Guangzhou, Beijing and other places today, with slogans such as "fraudulent car owners", "asking to return their cars" and "whoever buys them who regrets". Today, Xiaopeng Automobile headquarters is also collectively besieged by car owners. Xiaopeng Motor Guangzhou headquarters rights protection site is located on the side of the outer driveway of the headquarters building, Xiaopeng car rights vehicles from all over the queue, the body are posted with rights slogans, demanding Xiaopeng "return." Other vehicles posted big-character posters with "false driving range", "car paint as thin as paper" and "who buys who regrets". Outside a Xiaopeng automobile city service center, many car owners gather.

  2019-07-13
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  Chery's new car listing copywriter is accused of being "vulgar"

  When doing new car promotion, automobile brand manufacturers are bound to take into account the brand image, product positioning, user group characteristics and other aspects, and finally choose the scheme with the best effect, including the choice of spokesmen, copywriting planning and so on should meet the needs. However, recently, an independent brand manufacturer was accused of using "vulgar" copywriting content at the launch of the new car. Recently, Chery's new compact car, the Arize 5 PLUS, has been officially put on the market. The new car can be regarded as an upgrade of the Arize 5, offering two front face designs. There are two 1.5L/1.5T engines available in terms of power, and the matching is manual /.

  Chery Automobile 2020-12-21
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  Dozens of foreign executives have given way, and Ford has built a localized management team in China.

  Ford has removed dozens of foreign executives from its China operations and vacated positions to be replaced by local managers, speeding up the localization of senior executives in China to reverse the decline in sales in the world's largest car market, according to the Financial Times. Earlier, Ford China shouted the slogan "more Ford, more China". In fact, after suffering a Waterloo in China, Ford began to pay more attention to localization and set up a new business leadership team in China. At the beginning of Chen Anning's appointment as president and CEO of Ford China, Ford's China business is fully in charge of Chen Anning, recruiting two Bowo executives, including the former Bowo Marketing Department.

  Ford 2019-05-07
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  Rush to the hot search! Ren Zhengfei issued an internal document announcing the prohibition of Huawei World!

  On March 31st, a # Ren Zhengfei post reiterated that Huawei does not build cars # rushed onto the Weibo hot search list and became the focus of the industry's attention. Ren Zhengfei, founder and CEO of Huawei, issued an internal announcement to re-emphasize that "Huawei does not build cars" and extended the validity period for another five years. In this internal announcement, in addition to emphasizing that "Huawei does not build cars"

  Huawei Automotive Business Cooperation Brand effectiveness Revenue validity Model document Company Smart again solution 2023-03-31
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  Auto show sudden: Toyota owners raised their plates to protect their rights, and the brand quickly pulled a black cloth to cover it up.

  At a certain auto show, the FAW Toyota booth was held up by the owner to protect its rights, and the brand tried its best to pull the black cloth to cover it up. According to the video, a woman stood high on the booth and held up the slogan "Real name report, Toyota Yize spontaneous combustion, regardless of the manufacturer."

  FAW Toyota Toyoda Yizawa 2020-06-27
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  In 2022, three well-known car companies will become history.

  The global auto market has been developing for more than 100 years, and we have witnessed the birth and entry of new brands, as well as the decline and disappearance of old brands, which happens every year, especially at a time when new energy has become a development track. To this end, Automotive Industry concern counted the number of people who announced delisting in 2022.

  Brand market sales car China Fick domestic model Honda sales this is problem Beijing development consumer 2022-12-21
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  Use "Huawei car" to promote! Regulatory Authority: fine

  According to Tianyan information, Henan Pingdingshan Hezhong Huiwin Automobile sales and Service Co., Ltd. was fined more than 35000 yuan by Pingdingshan Market Supervision Administration for publishing false advertisements on June 13. The reason is to use the advertising term "Huawei Automobile" to promote M5 cars. The illegal facts published in the punishment decision are

  Huawei Automobile Brand Company Trademark Limited publicity Limited Advertising Model Cooperation Intelligence slogan Model language 2023-06-17
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  All of a sudden! The ideal car became popular, and many car owners pulled banners to protect their rights.

  Recently, some netizens posted a number of pictures on Weibo, showing that a number of ideal ONE cars were affixed with rights banners that read, "the ideal car threatens car owners, Lang Lang is so arrogant!" , "cyclists are more ideal to talk about feelings, and ideal to treat cyclists as fools!" , "ideal ONE without conscience fraudulent sales, abandon loyal fans!" Wait for rights slogans. In fact, the ideal ONE owners to protect their rights is expected. According to previous reports, the new ideal ONE was released and launched on May 25, with a price of 338000 yuan and 348000 yuan. The appearance and interior of the new model have not changed much.

  Ideal car 2021-05-31
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  Toyota officially launches the new LOGO, ushering in the era of "red mark Toyota"

  With the popularization of new technologies such as electrification and self-driving, traditional automobile manufacturers are gradually transforming to the direction of intelligence and technology. in order to change the inherent impression of users, replacing a new LOGO seems to be a necessary way to better meet the needs of the new era. Earlier, Volkswagen has released a new brand LOGO, and the simple and technological logo shows Volkswagen's determination to transform itself into an electric car. Recently, Toyota officially launched a new brand LOGO, the new LOGO is more concise than before, with a flat style and a rectangular red background, which is more in line with the needs of the times. The "bull's head" composed of the classic three rings.

  Car brand new Toyota open 2019-05-14
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  Alfa Romeo Wuqing warehouse is 5.8% off, price and word-of-mouth collapse.

  Some netizens revealed that Alfa Romeo dealers did activities at the auto show and directly offered a discount of 5% off the purchase of cars. The eye-catching big-character slogan at the scene said, "the national five clear treasury, the whole audience is 5.8% off." The most worrying thing about the brand is the product quality. Netizens are still unimpressed by such a big discount, claiming that they will "earn it back from after-sale sooner or later", while another netizen said: the sad thing is that it can't sell even after the discount. Low brand recognition, general reliability, big discount and low sales volume are roughly the current situation of Alfa Romeo, an Italian brand, in the Chinese market. A month ago, the dealer discount for Alfa Romeo was 65% off.

  Alpha Alpha Romeo 2019-06-08
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  Toyota China Dong Changzheng: hope that one day Toyota's performance in China can surpass that of the United States.

  Dong Changzheng, Toyota's executive vice president in China, said Toyota aims to one day outperform its US region in China. When Toyota shouts this sentence, it means that Toyota will shift its focus to the Chinese market in the future. At present, China is Toyota's third largest market. Toyota sold 2.43 million vehicles in the United States in 2018, making it Toyota's largest market in the world. Japan ranked second with 1.89 million vehicles, while China sold 1.47 million vehicles. Toyota hopes to use its successful practice in the US as a benchmark and try to replicate the same approach to China, the world's largest car market. Toyota also made a new slogan in China for this:.

  Performance Toyota 2019-04-22
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  Another luxury brand dived, the terminal fracture reduced the price "price for quantity"

  Although the luxury car market has achieved reverse growth, the degree of competition and the extent of price reduction are also unprecedented, which has a great impact on brands and is not conducive to healthy development. Earlier, the Cadillac fracture price reduction led to a little boiling in the luxury car market, in fact, there is also a luxury brand also rely on "price for volume" hard support. Netizens reflected that Volvo dealers put up the slogan of selling S60L at a surprising price. He also said that the Volvo S60L has been sold at this price, enough to fight! In fact, the quotation of 4S store is not its rock bottom price, and the quotation offered by secondary dealers is even lower. And Wall.

  2019-08-12