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Some netizens revealed that Alfa Romeo dealers did activities at the auto show and directly offered a discount of 5% off the purchase of cars. The eye-catching big-character slogan at the scene said, "the national five clear treasury, the whole audience is 5.8% off." The most worrying thing about the brand is the product quality. Netizens are still unimpressed by such a big discount, claiming that they will "earn it back from after-sale sooner or later", while another netizen said: the sad thing is that it can't sell even after the discount. Low brand recognition, general reliability, big discount and low sales volume are roughly the current situation of Alfa Romeo, an Italian brand, in the Chinese market. A month ago, the dealer discount for Alfa Romeo was 65% off.
Recently, according to the statistics of retail sales in April, the SUV market pattern has changed greatly. Dongfeng Honda CR-V won the top spot of SUV sales in April, which surprised many people. Although the result is a little unexpected, it is reasonable to think about it. As the pioneer of SUV in Chinese cities, CR-V, which has been in China for 17 years, has been a benchmark product in the industry, and has won the trust of 2.2 million users. Considering its performance in terms of sales, technology or word-of-mouth, the evaluation of "top student" is not too much. Achievement is king. Data is the last word. ...
The media secretly visited two 4S stores in Anhui Geely Automobile and Dongfeng Honda, exposing the unknown black scene of making money in the 4S store, but customers were cheated to do maintenance in the store. After the news spread, it spread to the entire industry, which will directly lead to the reputation of the industry and the market to suffer heavy losses. The next day, the 4S stores and authorized brands involved in the video did not respond to this. on the contrary, the nearly 6-minute video was blocked or almost removed from the network, giving rise to another "black curtain". Video exposure, 4S store for profit, sales for performance, will introduce more additional maintenance items to customers, tricks are full of tricks, and even some.
A few days ago, our article reported the tragic survival of Alfa Romeo, an Italian luxury brand, in the Chinese market, but sales in China were low, and it was still difficult to sell at a discount of more than 100 thousand yuan at a 40% discount, and it was even put on sale in Volkswagen 4S stores. From the netizens' messages, the impression of the Alfa Romeo brand in the eyes of the majority of netizens is not good, quality and word-of-mouth are the biggest problems. The price collapses! Earlier, a number of Alfa Romeo dealers have offered a "65% discount" discount in all major channels, in addition, there is a Volkswagen 4S store selling Alfa Romeo Stelvio, the original price is 42.6.
Automobile after-sales service satisfaction is of great significance to the major automobile brands, which is also an important factor that constitutes brand word-of-mouth and product reputation. A few days ago, J.D. Power Jundi released the 2022 China after-sales Service satisfaction Research SM (CSI) report. Research shows that China's automobile industry in 2022
The China Automobile Circulation Association released the latest ranking of the preservation rate of joint venture brands. According to the list, the preservation rate of Japanese brands is relatively high in the German-Japanese slaughter list, with the exception of Ford. Other brands, including Korean, French and other American brands, are not in the top 10. The top ten preservation rate joint venture brands, five Japanese brands and four German brands occupy the mainstream, and Ford ranks 10th. In the Chinese market, the quality and reputation of Toyota brand is relatively good, which is also one of the reasons for the high value preservation rate. Toyota second-hand cars not only maintain their value, but also may increase in value, such as second-hand Prado, old crown, Hanlanda and so on. It is often called management property by netizens.
Originally, we bought a car for the sake of convenience and worry. But if you choose a car with a lot of faults, it will become a headache. Next, I'd like to share with you a list of car complaints in May this year. Let's see if your car is on the list. According to the statistical analysis of the car quality network, 6589 valid complaints were received from car owners in May, with the number of complaints up 21% from the same period last year. It has maintained double-digit growth for 24 consecutive months, while it has dropped slightly by 6.1% from the previous month. In terms of brands, independent brands accounted for 45% (2986) and joint venture brands accounted for 53% (3470).
Since FAW-Volkswagen established Jetta as a new brand, its performance in the domestic market has been increasing, and it has occupied about 1% of the domestic market in just a few months. It can be said that it has achieved initial success in China by virtue of Volkswagen's word-of-mouth. In this regard, Volkswagen plans to sell Jetta models to overseas markets.
has always maintained a relatively considerable sales myth for Toyota, which has always relied on word-of-mouth and stable sales. But Toyota's latest global production and sales report showed that the brand affected by the epidemic caused it to decline for five consecutive months compared with the same period last year, with the biggest drop in production since the data were available.
Quality word-of-mouth has always been the main consideration for consumers to buy cars, if the reputation is not good, and the failure rate of the brand is high, consumers certainly will not pay for it. There is no doubt about the authority of the American "Consumer report", but it only represents the situation of automobile consumption in North America. Recently, Automobile House released the 2018 quality report of New passenger cars to take a look at the quality ranking of domestic car brands. It is understood that the survey object is the real car owner information, the scope is the car ownership period within 2-12 months, the survey time for the whole 2018, a total of more than 15000 qualified samples were collected. The evaluation index is PPH.
The satisfaction of automobile sales service is of great significance to the major automobile brands, which is also an important factor that constitutes brand word-of-mouth and product reputation. On September 28th, J.D.Power, a consumer insight and market research institution, released the 2023 China after-sales Service satisfaction Research SM (CSI) report.
For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.
Speaking of SAIC-Volkswagen Lang Yi, in the Chinese auto market, it has always been called a magic car. After the Buick Yinglong adopted the three-cylinder engine and the sales and word-of-mouth responses fell, Lang Yi has now become a strong competitor to compete with Xuanyi for the top of the car sales list. It can be said that in the A-level market, in addition to special preferences, Lang Yi Met is on the waiting list. Volkswagen Longyi sold a total of 34110 vehicles in May, down 7.1 per cent from a year earlier, according to the Federation of passengers. As can be seen from the sales list, this result ranks second in the sales list, after Nissan Xuanyi and before Toyota Corolla. Interestingly, according to the quality of the car.
Jaguar Land Rover, a falling British luxury car brand, officially released its April sales figures, with the Chinese market falling the most and the single market most abandoned by users. Jaguar Land Rover sold 39185 vehicles worldwide in April, down 13.3 per cent from a year earlier, according to the data. Of the cumulative sales from January to April, Jaguar Land Rover sold 198101 vehicles globally, down 9.1 per cent from a year earlier, with Jaguar brand sales of 60758 vehicles, down 3.9 per cent year-on-year, and Land Rover brand sales of 137343 vehicles, down 11.2 per cent from a year earlier. From a regional point of view, Jaguar Land Rover is in Britain.
At present, it is in the last moment of the sale of national five emission models, many brands clear the inventory of national five cars with sharp price reduction, and it is also common for new cars to be sold at a 6-30% discount. According to the news released by the dealers, the price of new energy vehicles in range Rover P400e has plummeted, with the new car guidance price of more than 900,000 and now plummeting by 300000. The discounts offered by many dealers show that more than 600,000 yuan on arrival is the cheapest range Rover sport in history. But it is worth noting that this batch of models are likely to be in stock at the end of 17 or the beginning of 18. Range Rover Sport P400e is not on the market.
Automobile sales satisfaction is of great significance to the major automobile brands, which is also an important factor of brand word-of-mouth and product reputation. Today, J.D. Power Jundi released the 2022 China Automobile sales satisfaction Research (SSI) report. Research shows that consumers decide to buy during the test drive.
Automobile sales satisfaction is more important for all domestic automobile brands, which is also an important factor of model word-of-mouth. Today, J.D. Power released the 2021 China Automobile sales satisfaction study (SSI) report. Research shows that in 2021, the sales service satisfaction of mainstream car brands has overtaken that of luxury cars for the first time since 2000, and luxury car brands have gradually lost their lead in the consumer car purchase experience. This is the 22nd year in a row that J.D. Power released the China sales and Service satisfaction study (SSI). The study focused on evaluating new car owners with an ownership period of 2 to 6 months.
for the "Japanese top three" Honda, Toyota, Nissan in the domestic market, has long relied on reassuring word-of-mouth to stabilize a certain proportion, even under the epidemic, still showing a trend of counter-trend growth. But by contrast, the performance of the three luxury brands in China is very different, and the monthly sales of the top three are only a fraction of those of the first.
When talking about Honda, I believe that many Honda fans will show their love for Honda with the word-of-mouth "one Japanese field, lifelong Honda". Even if there are all kinds of problems and recalls in the domestic market, it is still hot. But as a world-famous car company, should these problems arise? Recently, a Honda CR-V owner revealed that when he was driving normally on the road, suddenly the button of the gearbox in the car suddenly shattered, the spring and plastic scattered, and he didn't know what to do. A few seconds later, the owner parked his car by the side of the road, but found that the car could only hang N gear and D gear, not only R but also P.
A car brand that has faded out of people's sight has recently attracted attention because of widespread rumors that it will be delisted. It is reported that there is widespread rumor within Dongfeng Company that Dongfeng Yulong will be shut down within 1-2 years. Dongfeng Yulong produces and sells Nazhijie cars from Taiwan. Both Dongfeng and Na Zhijie denied the news. Dongfeng responded to the media that Dongfeng Yulong is undergoing a test like the Chinese car market, and both shareholders are working for change. Na Zhijie said: at present, the company's production and sales are running normally, and the listing of new cars is also under preparation. Although shareholders do not think that Na Zhijie brand will withdraw from the market, but compete in the Chinese car market.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
Deadlock! Volkswagen may face mass strike
Many BMW 4S stores are running away! Fujian Consumer Council named
Chicken feathers all over the ground! A total of 570 million yuan has been executed by the giant 4S store giant group
It really looks like this! New BMW iX3 patent map exposed
Another family! Ford officials announce layoffs of 4000 people
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