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It has always been the sales strategy of the Mazda brand to use value marketing instead of "price for quantity", but in February, many sales channels have given news of the price of more than 130000 or 140000 packets of Mazda Atez, which means that Mazda also has to reduce the price to get rid of inventory.
Mazda, whose terminal price remains strong, has also received the biggest discount in history, with insiders enjoying a 30% discount, the lowest price in the brand's history. Recently, FAW Group released the latest purchase price for the employees of the Atez model, with the guidance price for all models reduced to 13.98-164000 yuan, while being exempt from purchase tax. If such a price were put on the market, it would be unthinkable. According to the news recently released by FAW Service Trade, a subsidiary of FAW Group, FAW Mazda Atez has a batch of vehicles to be dealt with and sold to group employees. Sources show that this batch of Atez is in stock and has been carried out at the same time.
According to FAW Mazda officials, the new Atez will be released tonight. The new Atez is the current 2018 upgraded models, the appearance of the body does not change much, mainly for the vehicle configuration and performance upgrade optimization. In terms of appearance, the new generation of Atez uses the overseas version of the Mazda 6 design, the front face is still the family "soul" design voice, the intake grille in the area increases at the same time the use of honeycomb lattice design, and connected to the headlights on both sides, the headlights use full LED light source. The side of the car body, the new Atez's side waist line has been recombed; the change in the shape of the tail is not the same as before.
As one of the most classic b-class cars under Mazda, the Atez has finally ushered in a new revamped model. The appearance of the FAW Mazda 2019 Atez has changed greatly and is expected to be unveiled at the Shanghai Auto Show next month. According to the netizens of the play, the 2019 domestic Atez is basically synchronized with the overseas version. In terms of appearance, the air grille on the front face of 2019 Atez adopts a grid design, which looks more atmospheric, and the led headlights on both sides are more sporty. In the interior decoration, the 2019 Atz is completely different from the 2018, the new Atz has more earth-shaking changes, the center console uses a lot of leather fabric, hanging.
FAW Mazda officially announced today that the new Atez will go on sale in late August. Recently, dealer documents revealed that the new Atez pre-price of 16.90-223000 yuan, continue to carry 2.0L/2.5L two in-line four-cylinder naturally aspirated engines. In early July, FAW Mazda, which has not released a new model for a long time, unveiled the "new generation Atez" new car, but in fact, the so-called new generation is only a modified version of the cash model, and the overall change is not big. The changes are mainly focused on the optimization and improvement of appearance, interior decoration and blue sky technology, and the power is still equipped with 2.0L and 2.5L.
Atez abnormal sound to protect the rights
A few days ago, "Automotive Industry concern" learned from relevant sources a "notice about the discontinuation of production of CX-8, CX-4 and Atez." According to the notice, according to the company's strategy, the factory will stop producing CX-8, CX-4 and Atez models in March 2023. As of press time, Changanma
In early July, FAW Mazda officially released the "new generation Atez" new car, but in fact, the so-called new generation is only a modified version of the current model, and the overall change is actually not big. The changes are mainly focused on the optimization and improvement of appearance, interior decoration and blue sky technology, and the power is still equipped with 2.0L and 2.5L naturally aspirated engines. Some netizens even said that Mazda has redefined a "new generation". In any case, the price of this Japanese B-class car is more concerned by netizens. A few days ago, a dealer document revealed that the pre-price of the new FAW Mazda Atez is 16.90-223000 yuan, and the new car will be in the year.
As the main selling model of FAW Mazda, Mazda Atez launched six models with a price of 17.58-239800 yuan, of which three 2.0L models sold for 17.58-198800 yuan and three 2.5L models for 19.98-239800 yuan.
Recently, I learned in the Ministry of Industry and Information Technology that the new generation of Mazda Atez has been officially replaced, and the new model is consistent with the overseas model design, but has different changes from the cash in the details. In terms of power, it still maintains the displacement of the two spontaneous combustion aspirated engines of 2.0 to 2.5 respectively, which meets the emission requirements of the sixth National Committee. However, the 2.5T engine in the open sea has not been introduced. The new Atez is consistent with the overseas Mazda 6 in appearance, the new model uses a new intake grille, and the new front grille uses an unfolded wing shape to extend to the headlights, with a more concise lower air intake. It looks more refined and advanced. ...
According to netizens, the 2019 Atez model of FAW Mazda is in the real car stage, which means that a new generation of models has been officially introduced and is expected to go on sale this year. The 2019 Atz is expected to make its official debut at the Shanghai Auto Show next month. As early as the 2017 Los Angeles Auto Show, the new Mazda 6 (domestically known as Atez) auto show was officially unveiled, and adopted Mazda's latest family design. Sources said that the domestic 2019 Atez basically synchronized with the overseas version. The overseas version of the new Mazda 6 changes greatly in the front face, and the shield-shaped front grille uses a dot matrix design to replace the cash horizontal.
Recently, a Changan Mazda 4S store put up three posters involving three models: Atez, CX-4 and Onksera. Among them, the official guidance price of Atez, which is 18.98-218800 yuan, is 13.29-153200 yuan after the reduction. The price of the whole CX-4 line is reduced by 4.38-5.09.
Mazda, which has the value concept of "creating blue sky technology" and "the unity of man and horse", has recently been bowing to reality. Mazda, which claims that it will never cut prices, has also made preferential activities to significantly reduce prices in the face of declining performance and unable to sell inventory cars. Some media revealed that the naked car costs 189800 FAW Mazda 2018 Atez, and the direct driver is about 40, 000, which can be driven away with only 150000. Earlier, Yan Xinglong, Mazda's head of public relations in China, said in response to the "talkative" Chinese market: "We accept the objective fact of declining sales, but Mazda will not change its established strategy (value sales) because of falling sales, let alone.
For a long time, many consumers have been very curious about the car prices offered by automobile manufacturers to their internal employees. Will the internal discount rate be much lower than the terminal market price? Recently, "Automotive Industry concern" learned from relevant channels of FAW that the purchase price of Atez's employee activities is much lower than the market transaction price, basically low.
Five years after the domestic listing, FAW Mazda Atez finally ushered in a "new generation of models", but unfortunately, the so-called new generation is only a revamped model in the eyes of many consumers, but the overall change is not big. The new car mainly focuses on the optimization and improvement of appearance, interior decoration and blue sky technology, and the power is still equipped with 2.0L and 2.5L naturally aspirated engines. On July 10, FAW Mazda held the launch of the new product of Attaz, and the new and improved Atz model was unveiled. The new car follows the design of the overseas version of Mazda 6, and still uses the concept of "soul movement". The area of the front grille increases and the horizontal chrome strip changes into a star net.
Due to the serious problem of abnormal sound of AB posts, FAW Mazda Atez suffered a large number of complaints online earlier, and even car owners' rights protection incidents occurred. Manufacturers have given solutions and official responses, it is not clear whether users can completely solve the problem, but so far there will still be abnormal complaints online, and then affect the terminal sales of Atez. Recently, it has been reported that FAW Mazda 4S store has launched a "full refund and exchange" policy to buy Atez. Judging from the posters of the 4S store, consumers who buy the whole range of Atez models can be fully refunded and exchanged before August 31, 2021, including purchase tax and compulsory insurance as long as there are abnormal noise problems. One side.
FAW Mazda's Atz and CX-4 models broke out, and many car owners complained online that there were problems such as abnormal noise in the center console and AB pillar in the new car, which greatly affected the driving experience. With the increasing number of complaints from car owners, there was also a situation of safeguarding the rights of Mazda owners. Due to the failure of manufacturers and 4S stores to completely solve the problem of abnormal noise of new cars, the problem of abnormal noise of FAW Mazda continues to ferment online. In response to this matter, the relevant person in charge of Mazda's China Brand Department told the media, "on issues related to Atez, FAW Mazda has contacted the car owner for information understanding and docking." The technical team is also conducting problem research. ...
With the initial results of epidemic control in the domestic car market, the previously suppressed sales demand of car companies has also been gradually released, leading to a slight rise in the market. In this regard, with the increase in sales, the complaint rate of its models has also increased to a certain extent. According to the latest statistics on the number of complaints made by car quality net in May, Mazda Atez reached the top again with the highest number of complaints after April.
Since FAW and Mazda signed the cooperation agreement, Mazda 6, that is, Atez has been producing and selling in China for 15 years, and the design elements are also from zoom-zoom design to the current Soul 2.0 design, whether from the old post-80s fans to the new generation of 00th generation fans all praise Mazda's design. However, the first quarter of 2019 has passed, and Mazda (China) announced that sales in China were 18078 in March, down 22.8% from a year earlier. Ting's cumulative sales from January to March were 52466. Among them, FAW Mazda sold 7629 units in March and was tired from January to March.
Today, the ranking of car complaints over the past month has been obtained from the car quality website. In terms of brand attributes, the top 10 rankings include three independent models and seven joint venture models. From a national point of view, the models complained about are mainly Japanese models, accounting for 40%. In addition, German, legal and independent models are also on the list, of which three independent brands are on the list, two German models are on the list, and one is French. Judging from the specific ranking, the models at the top of the list are all Atez models owned by FAW Mazda, with 129 complaints in that month. The main problems of complaints are abnormal body noise, abnormal noise inside the car, abnormal noise in the center console and outlier.
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