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  Sales plummeted and word of mouth collapsed, and it was exposed that Dongfeng Yulong Na Zhijie would close and withdraw from the market.

  According to the latest report of Taiwan's Central News Agency, Taiwan's Yulong Group and Dongfeng Company have reached a preliminary consensus that the Nazhijie brand of the Yulong Group will officially withdraw from the Chinese mainland market, and the details of Dongfeng Yulong Na Zhijie's withdrawal are still being discussed and evaluated. It is understood that this is part of the Yulong Group's plan for a new round of expenditure cuts and transformation.

  Na Zhijie 2020-06-17
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  Alfa Romeo Wuqing warehouse is 5.8% off, price and word-of-mouth collapse.

  Some netizens revealed that Alfa Romeo dealers did activities at the auto show and directly offered a discount of 5% off the purchase of cars. The eye-catching big-character slogan at the scene said, "the national five clear treasury, the whole audience is 5.8% off." The most worrying thing about the brand is the product quality. Netizens are still unimpressed by such a big discount, claiming that they will "earn it back from after-sale sooner or later", while another netizen said: the sad thing is that it can't sell even after the discount. Low brand recognition, general reliability, big discount and low sales volume are roughly the current situation of Alfa Romeo, an Italian brand, in the Chinese market. A month ago, the dealer discount for Alfa Romeo was 65% off.

  Alpha Alpha Romeo 2019-06-08
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  Ranking triple jump CR-V stabilizes the benchmark position of SUV market

  Recently, according to the statistics of retail sales in April, the SUV market pattern has changed greatly. Dongfeng Honda CR-V won the top spot of SUV sales in April, which surprised many people. Although the result is a little unexpected, it is reasonable to think about it. As the pioneer of SUV in Chinese cities, CR-V, which has been in China for 17 years, has been a benchmark product in the industry, and has won the trust of 2.2 million users. Considering its performance in terms of sales, technology or word-of-mouth, the evaluation of "top student" is not too much. Achievement is king. Data is the last word. ...

  CR-V 2021-05-20
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  The black-screen video of a 4S store has disappeared, but the industry's word-of-mouth and market have suffered heavy losses.

  The media secretly visited two 4S stores in Anhui Geely Automobile and Dongfeng Honda, exposing the unknown black scene of making money in the 4S store, but customers were cheated to do maintenance in the store. After the news spread, it spread to the entire industry, which will directly lead to the reputation of the industry and the market to suffer heavy losses. The next day, the 4S stores and authorized brands involved in the video did not respond to this. on the contrary, the nearly 6-minute video was blocked or almost removed from the network, giving rise to another "black curtain". Video exposure, 4S store for profit, sales for performance, will introduce more additional maintenance items to customers, tricks are full of tricks, and even some.

  4s store 2019-11-26
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  Pieces of Alfa Romeo inventory cars have become popular, netizens: can not afford to buy and repair ah

  A few days ago, our article reported the tragic survival of Alfa Romeo, an Italian luxury brand, in the Chinese market, but sales in China were low, and it was still difficult to sell at a discount of more than 100 thousand yuan at a 40% discount, and it was even put on sale in Volkswagen 4S stores. From the netizens' messages, the impression of the Alfa Romeo brand in the eyes of the majority of netizens is not good, quality and word-of-mouth are the biggest problems. The price collapses! Earlier, a number of Alfa Romeo dealers have offered a "65% discount" discount in all major channels, in addition, there is a Volkswagen 4S store selling Alfa Romeo Stelvio, the original price is 42.6.

  Price reduction Alpha Alfa Romeo no one cares. 2019-05-11
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  After-sales satisfaction list: multi-joint venture brands disappear

  Automobile after-sales service satisfaction is of great significance to the major automobile brands, which is also an important factor that constitutes brand word-of-mouth and product reputation. A few days ago, J.D. Power Jundi released the 2022 China after-sales Service satisfaction Research SM (CSI) report. Research shows that China's automobile industry in 2022

  Brand service satisfaction after-sales service luxury China mainstream automobile research obvious market industry word-of-mouth average consumer 2022-10-06
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  Five Japanese and four German brands are on the list in the ranking of three-year value preservation rate of major brands.

  The China Automobile Circulation Association released the latest ranking of the preservation rate of joint venture brands. According to the list, the preservation rate of Japanese brands is relatively high in the German-Japanese slaughter list, with the exception of Ford. Other brands, including Korean, French and other American brands, are not in the top 10. The top ten preservation rate joint venture brands, five Japanese brands and four German brands occupy the mainstream, and Ford ranks 10th. In the Chinese market, the quality and reputation of Toyota brand is relatively good, which is also one of the reasons for the high value preservation rate. Toyota second-hand cars not only maintain their value, but also may increase in value, such as second-hand Prado, old crown, Hanlanda and so on. It is often called management property by netizens.

  Preservation rate second-hand car Toyota 2019-12-06
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  In May, the ranking of car complaints was released, & quot; supercar & quot; flying on the list, Volvo car shake serious impact!

  Originally, we bought a car for the sake of convenience and worry. But if you choose a car with a lot of faults, it will become a headache. Next, I'd like to share with you a list of car complaints in May this year. Let's see if your car is on the list. According to the statistical analysis of the car quality network, 6589 valid complaints were received from car owners in May, with the number of complaints up 21% from the same period last year. It has maintained double-digit growth for 24 consecutive months, while it has dropped slightly by 6.1% from the previous month. In terms of brands, independent brands accounted for 45% (2986) and joint venture brands accounted for 53% (3470).

  Car Volvo ranking complaint ranking 2019-06-20
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  Dongfeng Yulong was reported to be delisted, and Na Zhijie's sales fell to only 571 units.

  A car brand that has faded out of people's sight has recently attracted attention because of widespread rumors that it will be delisted. It is reported that there is widespread rumor within Dongfeng Company that Dongfeng Yulong will be shut down within 1-2 years. Dongfeng Yulong produces and sells Nazhijie cars from Taiwan. Both Dongfeng and Na Zhijie denied the news. Dongfeng responded to the media that Dongfeng Yulong is undergoing a test like the Chinese car market, and both shareholders are working for change. Na Zhijie said: at present, the company's production and sales are running normally, and the listing of new cars is also under preparation. Although shareholders do not think that Na Zhijie brand will withdraw from the market, but compete in the Chinese car market.

  Sales volume Na Zhijie Dongfeng Dongfeng Yulong 2019-06-22
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  For a brand that has been delayed by quality, GAC Fick recalls frequently and its sales decline rapidly.

  Guangqi Fick's reputation for quality in the industry does not seem to be very good. There were many early complaints about quality problems, and even CCTV directly named "burning engine oil". As a result, sales continued to decline as a result of the collapse of word of mouth, and the brand began to decline. A few days ago, Guangzhou Auto Fick announced another recall, the problem with the starter may be the risk of engine cabin fire. According to the recall notice, GAC Fiat Chrysler Automobile Co., Ltd. filed the recall plan with the State Administration of Market Supervision and Administration in accordance with the requirements of the regulations on the recall of defective Automobile products and the measures for the implementation of the regulations on the recall of defective Automobile products. It is decided that with effect from February 3, 2020, the recall Department.

  Jeep Guangzhou Auto Fick 2020-01-22
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  The Jetta brand has been successfully tested in China, and Volkswagen plans to sell it overseas.

  Since FAW-Volkswagen established Jetta as a new brand, its performance in the domestic market has been increasing, and it has occupied about 1% of the domestic market in just a few months. It can be said that it has achieved initial success in China by virtue of Volkswagen's word-of-mouth. In this regard, Volkswagen plans to sell Jetta models to overseas markets.

  Jetta 2020-05-25
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  Alfa Romeo maintenance fee is terrible? Here are two quotations

  Alfa Romeo, an Italian luxury car brand that has been defeated by word of mouth in the Chinese market, has been accused of unstable quality, high failure rate and high maintenance prices, resulting in a continuous decline in brand image and a collapse in terminal prices. As a result, Alfa Romeo was almost smashed after entering China, and at the same time, it was also spoiled by netizens. Many netizens commented on the maintenance cost of Alfa Romeo: "even if you can afford it, can you afford it?" , "without the life of a luxury car, suffering from the disease of a luxury car" or "I didn't know you were so honorable until I repaired the car." Whether the maintenance cost of Alfa Romeo is not.

  Alpha Alpha Romeo 2019-08-13
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  Toyota's global production and sales in May recorded the biggest drop since the data were available.

  ​ has always maintained a relatively considerable sales myth for Toyota, which has always relied on word-of-mouth and stable sales. But Toyota's latest global production and sales report showed that the brand affected by the epidemic caused it to decline for five consecutive months compared with the same period last year, with the biggest drop in production since the data were available.

  Toyota 2020-06-30
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  BYD Song Pro new car factory mass production line, listed in the middle of the year since 120000

  BYD has officially announced that the first Song Pro model will go offline and the new car will be priced and put on sale in the middle of the year. The car positioning compact SUV, can be seen as a replacement of the current Song model, using the BYD dragon face design, also launched gasoline, DM hybrid and pure electric three power specifications. According to earlier news, the price range of Song Pro fuel version is between 12 yuan and 150000 yuan, and the price range of new energy version is about 20 yuan to 250000 yuan. Song Pro new car has been publicly unveiled at the earlier auto show, the front part of the face and Tang formed a unified dragon face big mouth design, is the latest shape of the BYD dynasty family. The interior of the headlamp is used.

  Factory offline BYD new car on the market 2019-05-04
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  Quality of new cars in China: only 6 of the 31 brands are on the list.

  Quality word-of-mouth has always been the main consideration for consumers to buy cars, if the reputation is not good, and the failure rate of the brand is high, consumers certainly will not pay for it. There is no doubt about the authority of the American "Consumer report", but it only represents the situation of automobile consumption in North America. Recently, Automobile House released the 2018 quality report of New passenger cars to take a look at the quality ranking of domestic car brands. It is understood that the survey object is the real car owner information, the scope is the car ownership period within 2-12 months, the survey time for the whole 2018, a total of more than 15000 qualified samples were collected. The evaluation index is PPH.

  2019-03-17
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  The first is the investigation of automobile after-sales service.

  The satisfaction of automobile sales service is of great significance to the major automobile brands, which is also an important factor that constitutes brand word-of-mouth and product reputation. On September 28th, J.D.Power, a consumer insight and market research institution, released the 2023 China after-sales Service satisfaction Research SM (CSI) report.

  Brand service satisfaction research after-sales service luxury China automobile mainstream industry average Audi Geely reports aspects 2023-09-30
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  The new car of Guangzhou Auto Honda was seriously devalued, and the car owner was furious at the moment of selling the car.

  Guangzhou Auto Honda is one of the top 10 car companies in the Chinese market, with Accord, Colorado, Ling Pai, Feido, Guandao and other best-selling models. GAC Honda's terminal price is also very strong due to word-of-mouth and product power. In order to expand new energy vehicle products, GAC Honda has launched a special version of new energy vehicle in China, which not only has the worst price reduction in Honda's history, but also has the lowest value preservation rate in Honda's car series. Recently, a Guangzhou Auto Honda VE-1 owner poured out online that he was going to sell the car. The Guangzhou Automobile Honda car, which had been driven for half a year, had actually depreciated by more than 130000.

  Guangzhou Auto Honda 2020-05-31
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  A Japanese field, a lifelong Honda? Netizens revealed that the CR-V file suddenly shattered the button.

  When talking about Honda, I believe that many Honda fans will show their love for Honda with the word-of-mouth "one Japanese field, lifelong Honda". Even if there are all kinds of problems and recalls in the domestic market, it is still hot. But as a world-famous car company, should these problems arise? Recently, a Honda CR-V owner revealed that when he was driving normally on the road, suddenly the button of the gearbox in the car suddenly shattered, the spring and plastic scattered, and he didn't know what to do. A few seconds later, the owner parked his car by the side of the road, but found that the car could only hang N gear and D gear, not only R but also P.

  Honda cr-v file handle 2019-09-20
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  Another limited model for the year of the tiger? Wuling Hongguang MINIEV officially made its debut in the year of the Tiger.

  Recently, Wuling Hongguang MINIEV officially unveiled its limited costume for the year of the Tiger. It is understood that the new car is based on the cash model, and has made special adjustments to the elements of the year of the Tiger in the Chinese lunar calendar, so compared with the current model, the biggest feature of the new car is the use of a large number of "tiger" elements for painting. This design makes the whole car look like a little tiger and looks very special. In terms of appearance, Wuling Hongguang MINIEV limited to dress up the front headlights of the model with big eyes, the interior of the headlights was blackened, the periphery of the headlights was also depicted in black, and the enclosed front grille was decorated like a tiger's mouth.

  Wuling Hongguang MINIEV 2022-02-03
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  Tesla: don't want to spend time and energy on marketing and public relations

  For any enterprise, marketing and public relations are an indispensable part. The level of marketing and the level of handling events in public relations will affect consumers' overall impression of the brand and the enterprise. It plays an important role in brand maintenance, product marketing and word-of-mouth maintenance. But for Tesla, he doesn't seem to think so. "We really don't want to spend time and energy on marketing and public relations," Tao Lin, vice president of foreign affairs of Tesla, said on Weibo recently. "We want to spend our resources on things that can really change value." such as R & D and manufacture of really excellent products, to provide customers with excellent service, time eventually.

  Tesla 2020-12-14