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In the face of the current continuing downturn of the automobile market, it is only natural for major auto brands to spend a lot of money on advertising in order to increase marketing promotion. However, the "own" incident of spending money to help others advertise once again appears again.
According to the Guardian, the British advertising regulator (ASA) has imposed a ban on advertising by Toyota and Hyundai because the advertisements released by the two electric vehicles are suspected of false publicity, including exaggerating the short charging time of their electric vehicles. In addition, about "charging piles are easy."
Following FAW-Volkswagen ID.6 CROZZ navigation sudden central control screen pop-up window advertisement, Mercedes-Benz ID.6 CROZZ is also exposed to similar advertisements. According to the car blogger "de Ha Love driving", there is a pop-up window advertisement on the central control screen of Mercedes-Benz GLC when using the car machine to navigate, and the content of the pop-up window advertisement is for its promotion.
Following FAW Audi "Lesser Fullness of Grain advertisement" plagiarism incident, Honda car advertising is also suspected of plagiarism. On May 22nd, a blogger with the Weibo account "far far rather than far away" posted a post on Weibo questioning an advertisement posted by Honda that was suspected of plagiarism. "I would rather be far away than far away" said that the publisher of the video was called "Qapang".
Ten days have passed since it was revealed that there were large-scale "station layoffs" on February 18. during this period of time, main once denied that there was a problem with the capital chain, but recently, some media exposed the funding problem of Renmin car. Blue Whale learned exclusively that Renche owed debts in a number of advertising companies, and the advertising fees owed by focus Media alone were close to 10 million yuan. At the end of 2018, the main body of Renren vehicle operator was sued by focus Media and its subsidiary excellent screen Advertising to the court, but the details of the dispute between the two sides have not been made public. People familiar with the matter revealed to the media that Renche owed debts in a number of advertising agencies, and according to the letter on Qixinbao.
Recently, Audi Lesser Fullness of Grain's advertising video was exposed to copy Peking University Man Brother caused a heated discussion among netizens, and Shangsi Advertising (Shanghai) Co., Ltd., the agent in charge of its advertising film, has also dug up all its previous works. Yesterday, some media revealed that there was an event promotional film for Baojun Motor on the website of Shangsi Advertising.
The so-called advertising effect usually refers to the social influence and effect that advertising information can produce after it is spread through advertising media. Nowadays, advertising has taken all kinds of means to win eyeballs. Recently, an Audi Q7 leaflet has been circulated on the Internet. Of course, it is perfectly normal, but the most important thing is that we do not know how many mistakes it has made. Looking at this flyer from afar, it says a very large "Q7, 610000 after discount, 60, 000 in exemption from purchase tax", which does look very preferential, but after careful inspection, this is the power output of a "20T + click". It is understood that the 2019 Audi 55 e-tron is a 2.
Speaking of advertising, there is a famous saying in the advertising circle, put forward by the famous advertising master John Wanamaker: I know half of my advertising money is wasted, but unfortunately, I don't know which half is wasted. However, today's famous quote of this advertising master is well reflected in Wechat ads. Some netizens said online today that they saw a video advertisement about Audi cars on moments, but the content of the video was all Infiniti models, and even the slogans and slogans at the end of the video were Infiniti's. When you don't play the video, you can see that the title says how powerful the Audi Q8 is.
Following the "Audi Lesser Fullness of Grain Advertising plagiarism" incident, an advertising creativity of Honda was questioned about plagiarism. According to auto industry concerns, the video was released on April 14 under the title "Qupai" and titled "the Story of me and Mingyue Village: the company of UR-V, Let Love live up to expectations". May 22nd
Today, an online video of "Uncle takes 13 yuan to buy a car" went viral. It turned out that a 4S store in Qinhuangdao, Hebei Province, wrote the car price "129800 yuan" as "12.98 yuan" during advertising, attracting dozens of car buyers. Some uncle insisted that the store sell cars at the advertising price. I also learned from the video that the front desk of the 4S store involved was besieged by dozens of car buyers, most of them elderly. An uncle asked the store to sell the car at the advertising price and said excitedly, "13 (yuan), keep the change." What you advertised is 12.98 yuan. " The salesperson explained that the price of the car was 129,000 yuan.
In less than half a month, there have been a number of major events in the market, from the price reduction and listing of Tesla Model Y, the high-profile appearance of ET7, to the chip crisis that caused many car companies to stop production, all these messages indicate that 2021 seems to be an extraordinary year! This is not, the spread of a real-name report letter yesterday once again triggered a heated discussion among netizens. On January 13, a letter titled "Real name report that dX Dentsu Digital CEO Zhang Jixiang bribed Guangzhou Automobile executives, sexually assaulted his staff and insulted Chinese employees" was circulated on the Internet.
Corporate advertising should be cautious and play a positive role, but a new golf ad video released by Volkswagen has been accused of serious racial discrimination. In this regard, many overseas netizens were angry and left messages under the public official account to question and even abuse. Subsequently, Volkswagen executives and corporate officials apologized for this. Volkswagen recently promoted its new golf model and posted a 9-second advertising video on its official account. In the video, a white-skinned hand pushes a black man in front of a yellow golf car and then bounces him into a room called Petit Col...
According to Credit China, Zhejiang Geely holding Group Automobile sales Co., Ltd. was fined 10,000 yuan by Hangzhou High-tech Zone (Binjiang) Market Supervision Administration on suspicion of advertising belittling the goods or services of other producers and operators. and ordered to stop advertising. May 12, 2022, Zhejiang Geely holding Group Automobile
Mercedes-Benz moments ad "overturned", touch porcelain "Iverson"?
Beijing Mercedes-Benz GLB officially went on sale on November 29th with a compact SUV with a price range of 31.48-354800 yuan, a Volkswagen 1.3TT in-line four-cylinder engine and a seven-speed double clutch gearbox. Advertising is inevitable for new cars on the market, but today some netizens posted on Weibo that "it's not just Audi, it seems that Mercedes-Benz also likes to advertise Infiniti!" Judging from the videos uploaded by netizens, when Mercedes-Benz advertised to GLB, it used an Infiniti brand store in the background, but it was not very clear and needed to stare to notice. For advertising errors in the above.
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On May 18, Changan Ford posted a video on its official Weibo with the caption "is it true that boys are running at high speed and lifting girls' skirts in Japanese anime?" After that, there are inscriptions such as "# interesting experiment # # sharp PLUS to feast your eyes #". The video quickly became a hot topic among netizens and went viral on Weibo. Some netizens said that "vulgar, now there is no bottom line", "deliberately eye-catching bar!" Otherwise, the advertising planner had a cerebral thrombus for 10 years, and some netizens questioned, "how did this advertising plan pass, and what is the significance of the evaluation?" At noon that day, Changan Ford apologized: "the editor knows."
Recently, the "three squirrels" of food companies have been questioned by netizens about "vilifying Chinese" because of the use of "squint" model makeup, and luxury car brand Mercedes-Benz has also been caught in a huge controversy over model makeup. After many netizens discovered that Mercedes-Benz was suspected of using "squint" model makeup in its ads on Dec. 27, the topic attracted attention, and # Mercedes-Benz advertising model makeup quickly made it onto the Weibo hot search list, according to media reports. It is understood that the thing is this: at noon on December 25, Mercedes-Benz posted a video on its official Weibo account.
Car advertising is generally relaxed and comfortable, with new car selling points as the core, but there is no lack of some advertisements to add a lot of creative content, in order to achieve the purpose of attracting consumers. However, a video released by BMW headquarters recently frightened netizens, and some lawyers even said that it was suspected of breaking the law if it was released in China. Bold people can click to watch the video: the BMW Lingyi incident was posted by BMW headquarters on foreign platforms a week ago, including Facebook, Twitter, Youtube's official BMW account, etc., and immediately attracted attention after the video was released. After watching the advertisement, many netizens said that "the video scares people to death.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
Sudden! Huawei enjoys a lawsuit against a senior car commentator
Go on hot searches! More than 70 Xiaomi SU7 vehicles were exposed to hit walls and pillars
1 billion shares of Nezha Automobile have been frozen!
The two sides reconciled! Douyin Big V publicly apologizes for ideals
BMW Benz Jaguar Land Rover officially announces recall
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