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  Volkswagen plans to adjust its brand positioning strategy, Skoda may become a low-end brand

  According to overseas media reports, Volkswagen Group will adjust its brand positioning strategy to shift its Skoda brand to the low-end market, while the Seattle brand will develop to the high-end market. It is understood that Volkswagen plans to use Skoda as an entry-level model brand to seize market share and shift its focus to Eastern Europe and developing countries to compete with Hyundai, Kia, Dacia and other brands; while Seattle turns to compete with luxury brands such as Alfa Romeo. At the beginning of this year, Volkswagen Group CEO Herbert Dis said in an interview with the media that Volkswagen Group is reviewing the development of its brands and is expected to complete its product line by the end of this year.

  Volkswagen adjust brand positioning Skoda 2019-10-02
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  It is exposed that FAW-Volkswagen Audi has carried out personnel adjustment again in order to strengthen its strategy in China.

  According to media reports, the FAW-Volkswagen Audi brand, which has undergone many personnel adjustments in the short term, made plans for personnel adjustments again a few days ago, and the plans are all senior personnel.

  The public 2020-02-29
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  The highest increase is 12000 yuan! The Great Wall Wei Brand official Xuan raised the price.

  Wei Brand, a unit of Great Wall Motors, posted a "explanation on the price adjustment of Wei Brand products" on its official Weibo this afternoon, saying: "No announcement will be made until the last minute". The announcement shows that under the influence of comprehensive factors such as the sharp rise in the prices of raw materials, chips and core components, Wei Brand will adjust the official guiding prices of some coffee models for sale by 5000 yuan to 12000 yuan. the price adjustment will take effect at 00:00 on April 15. In Wei APP "now purchase" import car purchase and the price adjustment before the payment of deposit, will not be affected by this price adjustment. According to the announcement issued by Wei Pai,.

  Great Wall Motor 2022-04-12
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  The senior executives of car companies have changed, and more than 40 car companies have made great adjustments.

  According to the incomplete statistics of "Automotive Industry concern", more than 40 auto companies announced personnel changes in 2022, a total of more than 130 jobs were adjusted, involving more than 120 senior executives. Especially since June 2022, the executives of automobile companies have changed frequently, especially the "Wei Xiaoli" of the new power.

  Automobile company Xiao Peng director vice president marketing new energy technology chairman chief Avi brand personnel enterprise market 2023-01-26
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  Sales have been "Waterloo"! Xiaopeng suspended the sale of some equipped models

  Data show that Xiaopeng delivered 5101 new cars in October 2022, down 49.7% from the same period last year and 39.8% from the previous month. It was the only major new power brand in China that declined year on year in October. Xiaopeng also experienced a month-on-month decline for four consecutive months and ranked bottom for the second time.

  Xiaopeng car model adjustment sales price range new car mileage mileage configuration different power power 2022-11-19
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  Adjust brand flexibility, change the management of FAW Pentium

  On May 8, the management of FAW Pentium announced a series of personnel adjustments. Liu Changqing, the current general manager of FAW Pentium car Co., Ltd., will be transferred to the Strategic Management and Business Planning Department of FAW Group as general manager; Yang Dayong, deputy general manager of FAW Pentium car Co., Ltd., will be transferred to Mazda Marketing Division. Sui Zhongjian, deputy general manager of FAW Pentium car Co., Ltd., will serve as deputy general manager of FAW Pentium car Co., Ltd. Wang Shengli, Executive Deputy General Manager of FAW-Volkswagen sales Co., Ltd. and Executive Director of Volkswagen Brand, took over as Deputy General Manager of FAW Pentium car Co., Ltd., and presided over the marketing work of Pentium. Wang Shengli was transferred again, which means.

  FAW Pentium 2020-05-09
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  The double brands of DPCA are adjusted again, and China and France agree to improve the efficiency of decision-making.

  At a time when sales are plummeting, DPCA once again announced internal adjustments. On November 18, DPCA held an internal meeting to announce new departmental organizations and cadre appointments, including abolishing professional vice presidents and improving decision-making efficiency. Li Guangtao, general manager of Dongfeng Peugeot brand department, will be transferred and David GUERIN, former deputy general manager of Dongfeng Peugeot brand department, will take over as general manager of the brand department. Fr é d é ric CHAPUIS, deputy general manager of Dongfeng Citroen, was transferred back to PSA, and Ren Guang, general manager of Dongfeng Citroen, remained unchanged. Since then, two brands in the past, China and France each sent a high.

  Dragon car Peugeot Citroen 2019-11-19
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  The general manager of GAC Honda has been replaced, and a number of foreign executives of Honda in China have been adjusted.

  Honda recently issued a personnel change announcement that Keying Moriyama will succeed Toshihiko Sato as general manager of Guangzhou Automobile Honda Motor Co., Ltd. And general manager of Guangzhou Automobile Honda Automobile sales Co., Ltd., effective April 1. In response to this, GAC internal sources said, "this is a relatively normal personnel adjustment." Under the leadership of Mr. Sato, who officially assumed the position of general manager of Guangzhou Auto Honda in April 2016, Guangzhou Auto Honda's sales increased from 652000 in 2016 to 770800 in 2019. Keying Moriyama currently holds the position of brand communication minister of Honda Motor headquarters in Japan, he once served as Hiroshi Ben.

  Honda senior executive 2020-02-23
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  Another big personnel adjustment of car enterprises!

  Since Qiu Xiandong was promoted to chairman of FAW Group, the personnel change of FAW is still going on, this time it is FAW liberation. On October 31, FAW Jiefang announced that Hu Hanjie resigned as chairman of the 10th board of directors, director and member of the special committee of the board of directors, and will no longer hold any position in the company.

  Liberation Company General Manager Limited China Vice President New Energy China FAW Enterprise Co. Ltd. Director Product Manager personnel Commercial 2023-10-31
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  The personnel of Changan Automobile was adjusted again, and Wang Jun replaced Zhu Huarong as president of Changan Automobile.

  After April, Chongqing Changan Automobile Co., Ltd. (hereinafter referred to as Changan Automobile) once again carried out a major personnel adjustment. Zhu Huarong will no longer serve concurrently as president of Changan Automobile and will be replaced by Wang Jun, the current vice president, and the relevant procedures are being carried out.

  Changan Automobile 2020-10-15
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  Change of blood! Large-scale changes in senior executives of Lantu Automobile

  According to Dongfeng Toutiao, a subsidiary of Dongfeng Company, major personnel changes have taken place at the top of Lantu Automobile. On the evening of July 19, Dongfeng Automobile's high-end intelligent electric vehicle company Lantu Automotive Technology Co., Ltd. (hereinafter referred to as "Lantu Automobile") held a cadre meeting and announced the largest high-level personnel transfer since its establishment.

  Cars brands Dongfeng personnel company subsidiaries targets models chief market technology adjustment party committee general manager sales volume 2022-07-21
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  Is the price of Great Wall Euler going up? Official: price increase has not yet been determined

  On January 25, there were media reports that Great Wall's Euler brand was considering a price adjustment. "at present, the sales department is working out an adjustment plan, depending on the changes in the market and costs," a Great Wall insider said. " In addition, for Euler's good cat products, Aula good cat has previously launched a price insurance policy: users who buy good cats and GT from January 1, 2022 to February 28, 2022 will save up to 5400 yuan in backslope subsidy, the cost will be borne by the manufacturer, and users will enjoy the same comprehensive subsidy price as in 2021. This also means that this policy will last until February 28, 2022.

  Euler of the Great Wall 2022-01-26
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  Heavy! Major adjustment of Dongfeng new energy brand

  On August 16, Dongfeng Automobile Group Co., Ltd. (hereinafter referred to as "Dongfeng Automobile") announced the launch of the new energy strategy of Dongfeng passenger vehicles and made a major adjustment to the management system of the new energy cause of independent passenger vehicles. The adjustment involves Dongfeng Motor's own brand new energy product line, including Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano.

  Dongfeng Automotive Brand New Energy Dongfeng Automobile car sales Group Fengshen Market Company Nano products subsidiary Adjustment 2023-08-17
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  Grit your teeth! The official of Jihu Automobile announced to postpone the price increase.

  Polar Fox announced on its official Weibo platform that it would postpone the price increase for its models on April 30. Polar Fox said: wave after wave of the epidemic, raw materials are rising constantly, and the policy is getting tighter and tighter. Originally, the price was going to be adjusted on May 1, but on second thought, it is not easy now, so I decided to start on May 16.

  Models cars Alpha Alpha adjustments sales prices prices new energy motors raw materials raw materials brands Skyline 2022-04-30
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  Xiaopeng Motor has been exposed that many departments have been adjusted and laid off.

  Recently, according to the media "later Auto" reported: Xiaopeng Motor is in a number of departments to adjust executive positions and lay off staff. At present, a number of senior executives have changed their positions, and individual executives have left. According to reports, he Liyang, vice president of Xiaopeng Motor's overseas business, has resigned.

  Xiao Peng Automotive Chip Market Norway Department Business he Li sales Adjustment Vice President employees Gross margin sales growth 2022-05-27
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  Under market pressure, Skoda took the lead in downgrading and abandoning the cheap Volkswagen label.

  Skoda brand has been developed around SAIC-Volkswagen brand in China for many years and is regarded as a "cheap Volkswagen". However, with the decline of the brand and declining sales, Skoda has a growing desire to develop independently. Recently, SAIC Skoda brand positioning has declined, and the official guidance price for all its models has been cut, which is the first car company to announce an official reduction this year. From the official point of view, it means that Skoda brand will lose the label of "cheap version" of Volkswagen and develop independently. Jia MingDi, general manager of SAIC Volkswagen Automobile sales Co., Ltd., said, "once we ignored the development of Skoda brand characteristics, some pursuit volume growth, that."

  Skoda 2020-04-25
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  Behind the senior personnel change of GAC: the promotion of independent brand and new energy status

  GAC GROUP announced that the leading cadres of the group headquarters and some enterprises will be adjusted from August 1. The main adjustments are as follows: Feng Xingya, general manager of GAC GROUP, concurrently served as chairman of GAC NE; Liu Wei, secretary of the party committee of GAC MOTOR, concurrently served as head of GAC GROUP's vehicle department; Hu Su, chairman of Dasheng Science and Technology, also served as head of GAC GROUP's data and information department; Zhang Yuesai, former chairman of Guangzhou Automobile Business and Trade, took over as general manager of GAC MOTOR. Yu Jun stepped down as chairman of New Energy and general manager of GAC MOTOR and became the head of GAC GROUP International Business Department. For this personnel adjustment, GAC GROUP said, "this is to deepen the organizational structure."

  New Energy Guangzhou Automobile Promotion Brand Independence 2019-08-02
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  Break the contract, fresh graduate! Xiaopeng responded.

  On May 19, the topic of "Xiaopeng car destroyed about 20 new graduates" went on the hot search. In response to this matter, Xiaopeng responded to the media: since the beginning of 2021, Xiaopeng has added more than 10, 000 employees, including about 1600 new graduates and about 900 new graduates waiting to be employed.

  Car Xiaopeng position company ideal business graduate adjustment recruitment influence student part classmate employee netizen 2022-05-20
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  Personnel adjustment! Yang Song was transferred from Changan Ford and was replaced by Lu Yi, former vice president of Audi China.

  Ford has undergone personnel changes in China. According to Ford China, Yang Song, former vice president of marketing and service of Changan Ford and president of Changan Ford's global sales and service organization, will be transferred to deputy general manager of Ford's China brand passenger car division, reporting to Lyle Watters, general manager of Ford brand passenger car division. In addition, Lu Yi served as vice president of marketing, sales and service and president of national sales service organization of Changan Ford, and served as a member of the executive management committee of Changan Ford. On April 28, Ford China issued an important adjustment to its business management model in China, announcing the establishment of Ford China Ford brand passenger car division, led by Ford Automobile.

  Changan Ford 2021-05-06
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  Chang'an Vice President: adjust the product structure, CS75 PLUS will become a "red work"

  After two or three decades of rapid growth, the automobile industry has ushered in an inflection point due to the decline in macroeconomic growth and other reasons. After entering 2019, the market as a whole is still in a very difficult situation. Changan Automobile, as one of the established independent brands, is also facing unprecedented challenges. According to the 2019 semi-annual report issued by Changan Automobile Co., Ltd. In the first half of 2019, the operating income of Changan Automobile was 29.876 billion yuan, down 16.18% from the same period last year; the net profit belonging to shareholders of listed companies was-2.24 billion yuan, down 239.17% from the same period last year. In the first half of the year, long.

  Chang'an President 2019-09-08