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  BMW released an advertisement for "Ghost Thriller", and netizens said it was like watching a horror movie.

  Car advertising is generally relaxed and comfortable, with new car selling points as the core, but there is no lack of some advertisements to add a lot of creative content, in order to achieve the purpose of attracting consumers. However, a video released by BMW headquarters recently frightened netizens, and some lawyers even said that it was suspected of breaking the law if it was released in China. Bold people can click to watch the video: the BMW Lingyi incident was posted by BMW headquarters on foreign platforms a week ago, including Facebook, Twitter, Youtube's official BMW account, etc., and immediately attracted attention after the video was released. After watching the advertisement, many netizens said that "the video scares people to death.

  Release BMW advertising 2019-04-07
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  BMW self-driving short film shows a man and a woman "making out" together.

  Car advertising is relaxed and comfortable, with the new car selling point as the core, but there is no lack of some advertisements to add creative content, carry forward a certain spiritual concept, and achieve the goal of attracting consumers. Among car brands, BMW's advertising campaign is one of the biggest. For example, in May this year, BMW officially released a video clip to pay tribute to retired Mercedes-Benz president Zetsche, which moved many people, and BMW mischievously interrupted a scene. After stepping down as Mercedes-Benz president, Zetsche can finally take a BMW for a ride; in addition, BMW released a self-driving advertisement for "Ghost Thriller" in April this year, and many netizens said it was like watching a horror movie. And recently, BMW.

  BMW advertisement BMW driverless 2019-09-24
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  Tencent put BMW advertisement "turn over" again, netizen: I was wrong, but dare next time!

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  BMW 2019-12-07
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  Turn over one after another! Audi Lesser Fullness of Grain advertiser is accused of shooting vulgar ads for a brand.

  Recently, Audi Lesser Fullness of Grain's advertising video was exposed to copy Peking University Man Brother caused a heated discussion among netizens, and Shangsi Advertising (Shanghai) Co., Ltd., the agent in charge of its advertising film, has also dug up all its previous works. Yesterday, some media revealed that there was an event promotional film for Baojun Motor on the website of Shangsi Advertising.

  Advertising video shooting brands cars companies Shangsi Ningyuan publicity Audi information content teams women commercials 2022-05-24
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  Changan Automobile surprised the appearance of "car machine advertisement", after-sale: normal will not change

  Not long ago, some Changan car owners reported to the media that there was a boot advertisement in the car machine system after the vehicle was started. the advertisement was a carnival month promotion activity of Changan Automobile, and the screen showed "2022 Changan Automobile fans Carnival month." thousands of good gifts gather the words Changan. According to the report, several car owners said that although Guang

  Advertising car owners navigation cars information Changan Volkswagen Changan Automobile Systems Toyota FAW-Volkswagen users push events personnel 2022-11-24
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  Advertising "oolong" reappears, Land Rover China advertises Xiaopeng car for free

  In the face of the current continuing downturn of the automobile market, it is only natural for major auto brands to spend a lot of money on advertising in order to increase marketing promotion. However, the "own" incident of spending money to help others advertise once again appears again.

  Land Rover 2020-03-25
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  Honda advertisement was accused of stealing other people's experience, and the photographer sent a letter of apology.

  Following the "Audi Lesser Fullness of Grain Advertising plagiarism" incident, an advertising creativity of Honda was questioned about plagiarism. According to auto industry concerns, the video was released on April 14 under the title "Qupai" and titled "the Story of me and Mingyue Village: the company of UR-V, Let Love live up to expectations". May 22nd

  Video advertising car Ningyuan brand Honda Mingyue plagiarism shooting Audi publicity events company business story 2022-05-23
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  Ha ha ha! Mercedes-Benz was flirted by BMW again, but played without Audi.

  The German luxury troika, Mercedes-Benz and BMW often tease each other, while Audi claims that it is "better to be alone" and is essentially left out, a delicate relationship that is often used as a hot topic. Of course, this kind of relationship between them is not only rivals, but also friends, so that consumers around the world have seen the profound friendship between German luxury car companies for a century. Well, BMW is flirting with Mercedes-Benz again! During Halloween, BMW's official US account posted a tweet, "Now every car can dress up as its favorite superhero."

  Mercedes-Benz BMW 2019-11-03
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  Turn over in moments! Audi advertised Infiniti and was damaged by other car companies.

  Speaking of advertising, there is a famous saying in the advertising circle, put forward by the famous advertising master John Wanamaker: I know half of my advertising money is wasted, but unfortunately, I don't know which half is wasted. However, today's famous quote of this advertising master is well reflected in Wechat ads. Some netizens said online today that they saw a video advertisement about Audi cars on moments, but the content of the video was all Infiniti models, and even the slogans and slogans at the end of the video were Infiniti's. When you don't play the video, you can see that the title says how powerful the Audi Q8 is.

  Audi Infiniti. 2019-11-13
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  Audi announced that it was wrong to broadcast the advertisement, and it was very ambiguous to express love to each other with Infiniti.

  Audi brand spent money on Wechat moments to put Infiniti car advertisements, which finally proved to be caused by human error on Tencent Ads. In response to this matter, Audi issued an official statement, saying that although the incident has caused certain losses to relevant parties such as brands and advertising platforms, FAW-Volkswagen Audi still hopes that all parties in society will be tolerant and ordinary on the premise of respecting the facts. Audi issued a statement on the misbroadcast of advertisements on Wechat of FAW-Volkswagen Audi on Nov. 14, detailing the whole process. At 9: 00 on November 13, the new Audi Q8 Wechat moments advertisement was misbroadcast, the statement said.

  Audi Infiniti. 2019-11-15
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  Youxin used car sales said the car was gold certified, as a result, the female car owner bought a "water" BMW.

  I do not know since when, used car platform includes what Guazi, Youxin used car and other software advertising began to greatly promote, claiming that there are not only high-quality used cars, but also professional testing. Recently, Ms. Ren in Guiyang was cheated by Youxin second-hand cars. It turned out that Ms. Ren took a fancy to a used BMW on the Youxin used car platform. as soon as she got the car, Ms. Ren found a lot of sand on the left side of the hood, interspersed with toilet paper. Take apart the back seat and find that there is a lot of plaster underneath, and the sponge in the cushion under the door is also wet, and the label affixed to the sponge also shows signs of soaking. According to Ms. Ren.

  Youxin used car 2019-10-30
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  Global multinational car companies rank among the marketing expenses, Toyota brands are not in the top 10.

  For car companies, selling well under the brand not only has a more mature technical level, but also needs to carry out brand marketing and maintenance to enhance the influence of the brand. For this reason, the investment in marketing is also a necessary expenditure for all automobile companies every year.

  Automobile enterprise 2020-04-23
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  The car owner reported that the BMW EMU announced that it was only 396 km at 526 km.

  Recently, a car owner reported to the media that the car he bought did not match the mileage advertised by the government, did not reach the propaganda level, and asked to return the car, but it was rejected by the 4s store. What on earth is going on? According to the owner, he spent 30.49 at Zhongsheng Huibao 4S store in Xi'an on June 30.

  Range mileage car owner vehicle actual working condition publicity electric customer electric vehicle maximum official automobile netizen comprehensive 2022-07-16
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  China fined 50, 000 for Weibo rubbing with Olympic hot spot BMW

  BMW China's official Weibo was punished by the Chaoyang District Market Supervision Administration in Beijing for reposting related topics during the Olympic Games, according to a penalty posted on the website of the national enterprise credit information publicity system.

  BMW fined 50 000 for using Olympic logo 2022-01-04
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  The car machine system is not in line with the manufacturer's propaganda! BMW X3 received collective complaints from car owners

  According to the car quality network, BMW X3 has received a large number of collective complaints from car owners, with a total of 61 complaints in the past week. In the last 30 days, the number of complaints against BMW X3 has reached 276, ranking first on the list of car quality networks. the main problems of complaints are that the car engine system is not in line with the manufacturer's propaganda, burning engine oil, body accessories and electrical appliances, video and sound system.

  BMW car owner system function control complaint voice upgrade publicity manual model brilliance customer vehicle commission 2023-02-28
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  In 2019, Toyota Volkswagen ranked the ninth among the most valuable car companies in the world.

  A few days ago, the British Kaidu Group and WPP Group jointly released the list of "2019 BrandZ Top 100 most valuable Brands", including the top 10 most valuable car brands in the world, with the top three won by Toyota, Mercedes-Benz and BMW respectively.

  Automobile enterprise 2020-02-04
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  The annual ranking of Consumer report in 2021: Lexus dropped the most.

  ​ recently, the US "Consumer report" released the latest automobile reliability survey ranking of 2021. This year, the reliability brand ranking has changed greatly. The first place is still Mazda, which ranked first last year, but the next two are not "Japanese magic cars" Toyota and Lexus, but are occupied by a German brand. Tesla, who was last year's penultimate brand, did not show a very low ranking in this report.

  American automobile 2021-02-19
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  It's too hard! Consumers have no cars to buy, dealers have no cars to sell!

  "Golden Nine and Silver Ten" is the peak sales season in the automotive industry, but under the continued influence of the "lack of core", consumers cannot buy cars and dealers have no cars to sell. The current situation of the car market that supply exceeds demand has led to a substantial reduction in the discounts of some models and even an increase in the prices of some models. Some media visited a number of car brand 4S stores in Beijing and found that car companies did not make use of the traditional sales season of "Golden Nine and Silver 10" to promote sales, and the discount intensity of each model was seriously shrunk, and there were almost no promotional signs and advertisements. Although there are more people watching cars, but the best-selling models "one car is hard to get." The sales manager of a WEY brand 4S store in Beijing said, "Golden Nine Silver Ten."

  Automobile 2021-10-03
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  President of Evergrande: five big sales of Hengchi have become a foregone conclusion.

  Recently, Liu Yongzhao, president of Hengchi New Energy Automobile Group, said that the hardware specification of Hengchi 5 is very high, selling only 179000, which is really very competitive. It also said that after the pre-sale conference, the market reaction was very good, even better than expected, from the current point of view Hengchi big sales has become a foregone conclusion. On July 6th, Hengchi Xin

  Car Evergrande new energy model Liu Yong group press conference size aspect vehicle input boss pre-sale president above table 2022-07-20
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  Baowo, which has lost 4.1 billion yuan in three years, is now living a prosperous life after being abandoned by Fukuda.

  When it comes to the Bowo brand, most consumers do not know it. They have only heard of Baojun and Volvo brands, but they have never heard of Bowo! As an automobile brand born in the last century, Baowo also has a glorious history. According to public data, Shikar Bowo founded the Bowo car brand in 1919. At that time, Bowo was indeed a well-known car brand in Germany, with annual sales of more than 1 million vehicles at its best, once competing with Mercedes-Benz for the world. Later, Bowo suffered repeated setbacks. Due to declining sales, poor management and low product power, the overburdened Bowo was finally officially announced in 1960.

  Baowo Fukuda 2019-11-23