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Recently, some media visited a number of car brand 4S stores and learned that the passenger flow of car dealers has rebounded during the two-day period, and various brand models also have varying degrees of discount. Generally speaking, the discount range of American cars is larger, that of Japanese cars is smaller, while that of German models, Korean cars and independent brands is between 10, 000 yuan and 30, 000 yuan. Among the American brand models, SAIC GM Buick offers the largest discount, with cash discounts of more than 30,000 yuan and individual models of 50,000 yuan. Take Weilang model as an example, the 2.0T luxury manufacturer's guiding price is 172900 yuan, and the terminal discount is as high as 55000.
Entering 2020, SAIC-Volkswagen continues to stall, sales have plummeted, inventory performance has declined, and the former champion car company is now struggling. SAIC-Volkswagen sold only 303000 new cars from January to April this year, down as much as 50.4% from a year earlier. Recently, many sources have pointed out that SAIC-Volkswagen has started a 40% discount for internal employees to buy cars. The news that SAIC-Volkswagen employees bought cars at 6 prices in 2020 spread all over the Internet, which is another "crazy sale" mode after the 50% discount on car purchases during the national five-year switch period last year. Even if it is a 40% discount and less than last year, it is still enough.
China's auto market remains in the doldrums, but luxury cars are on their own to achieve reverse growth, which has become a major topic in the auto industry in 2019. This past June, after 12 months of continuous decline, the car market finally ushered in its first positive growth. However, the phenomenon of polarization in the car market is serious, and luxury brands appear more and more frequently. Since July 1, nearly 20 provinces and cities have announced that they will implement the national six emission standards ahead of schedule this year, and some provinces have even skipped national six an and directly implemented national six b. In the face of the policy change of "national five" and "national sixth", many luxury cars digest the "national fifth" model with a discount. Let's see it today.
When it comes to luxury brands, no one can achieve the biggest terminal discount than brands such as Jaguar Land Rover and Cadillac, because the market performance can only be achieved through the "price for volume" model. However, due to the unprecedented impact of the COVID-19 epidemic on the domestic automobile market, the already flagging market has become even worse, so more and more brands have joined the array of expanded offers.
On March 8, there was news in the market that Mercedes-Benz launched a new round of price reduction promotion for the Beijing area, with a price reduction of more than 110000 yuan. According to the Internet, after the discount, the guidance price of Mercedes-Benz C 200L sports version dropped to just over 220000, and the lowest price of Mercedes-Benz E was about 330000 yuan. In response to the above news
China's car market continues to fall short of expectations, but luxury brands can still lead the market this year, which is inseparable from the "price for volume" behavior launched by many car companies. It can be said that in addition to the price increase of Lexus's "strength", other luxury brands have to rely on discounts to get more sales. This time, we will compare six medium and large cars to see how much discounts each car factory has, including Lincoln Continental, Mercedes-Benz E-Class, BMW 5-Series, Audi A6L, Volvo S90 and Jaguar XFL. No. 6: Lincoln Continental's biggest discount: 40,000, about 8.9% discount as a luxury car brand Lincoln Continental, although preferential power.
The domestic automobile market remains in the doldrums, coupled with the switching period of the fifth and sixth national emission standards, many automobile enterprises would rather lose money and find ways to sell inventory cars in order to clean up their inventory cars, and many car companies use internal staff prices to make internal marketing models, so as to achieve the goal of destocking. Recently, it was revealed that GAC MOTOR started special car purchase activities for strategic suppliers and past sales suppliers in order to promote the sales of national five models. The discount range is 6-20% discount, with a maximum discount of 5.5%. As can be seen from the news, the discount models of this event are 6. 5% except for the GS5, which is the only national 6 model.
For a long time, many consumers have been very curious about the car prices offered by automobile manufacturers to their internal employees. Will the internal discount rate be much lower than the terminal market price? Recently, the car circle exposed an entitled "[FAW Toyota] employees purchase applicable models and price list", including Asian Dragon, Carola, Yize, Rongfang, AsiaLion, Lingfang and other models on sale. It should be noted that the concern of the automobile industry can not confirm the authenticity of the contents of the form, only as a reference analysis. According to the disclosed price list of internal employees, it indicates that the sales target is FAW Group employees, but does not include FTMS (FAW Toyota.
On the first day of construction, Geely, which has relatively strong terminal prices, announced a preferential policy for car purchases. Users who buy all Geely models will be able to share 2 billion yuan in red envelopes from February 18 to April 30, and hot-selling models such as Boyue and Dihao have received varying degrees of concessions, Geely officially announced today. Geely models are all preferential in varying degrees, with a maximum subsidy of 20,000 yuan. Based on the CMA platform to build the first SUV model Geely Xingyue, the market guidance price is 13.58-179800 yuan, after the discount price is 12.78-171800 yuan, the whole system discount 8.
With the entry of in 2020, the impact of COVID-19 's epidemic situation has brought no small impact on the domestic car market, but in this environment, the luxury car market remains strong, thanks to the gradual increase in the proportion of domestic purchase groups and the advantages brought by the falling discount prices of luxury models, which further enhance the market share of luxury cars.
Recently, in order to repay FAW employees and celebrate the 66th anniversary of the establishment of FAW plant, the internal purchase price list of FAW-Volkswagen Audi brand large-scale special event has been exposed. We all know that almost all car companies generally give their employees an internal price list for buying cars. The price on this list is much cheaper than the market price, which can be said to be the real "ex-factory price". And this is still a welfare given to employees by an enterprise. Through this list, I learned that the Q3.Q5 models sold are very preferential for internal employees, almost all of them are more than 10,000 yuan, and some models even reach.
Tmall launched 100 cars with a 50% discount on June 5, with brands including SAIC-Volkswagen, SAIC General Buick, Dongfeng Nissan, BYD and SAIC Mingjue. Specifically, SAIC Volkswagen Langyi pure electric version manufacturer guidance price is 148900 yuan, only 81800 after a 50% discount; Buick micro-blue interconnected fashion pure tram manufacturer guidance price 203800 yuan, 50% discount price only 112000; BYD new Qin comfort manufacturer guidance price 64900 yuan, 50% discount price 32000; Dongfeng Nissan Xuanyi pure electric version manufacturer guidance price is 243000 yuan, 50% discount price 121,500. As a result of the epidemic, the country.
For a long time, many consumers have been very curious about the car prices offered by automobile manufacturers to their internal employees. Will the internal discount rate be much lower than the terminal market price? With such doubts, let's take a look at the latest car purchase price of FAW Toyota to the employees within the group. On November 1, 2019, FAW updated the applicable car models and price list for its employees (FAW Toyota), adding the preferential purchase price of the newly listed Toyota Asian Dragon model. Compared with the current situation that there is no discount or price increase in Toyota's Asian dragon terminal market, FAW employees can get a discount of about 40,000 yuan. FAW Toyota Asian Dragon in March this year.
In May, in order to promote new car sales, SAIC held a 10-day offline promotion with its five major enterprises, with a 55% discount on a number of new cars, including SAIC Volkswagen, Cadillac, Buick, Roewe and other brands. Due to the remarkable effect of price reduction and promotion, SAIC officially announced the postponement of the event, while maintaining the original promotion efforts of the main products, a number of new cars were treated at special prices, and continued to launch 55% discount cars of Volkswagen, Buick and other brands. SAIC multi-channel 50% discount new car manufacturers vigorously promote the phenomenon of sharp price reduction and 50% discount sales of new cars in the market is very rare. First, it disrupts the price level originally maintained by dealers.
I believe everyone is very familiar with the Jaguar brand, a luxury brand from the UK, but with the "70% discount tiger, 20% discount leopard" in the luxury market reputation, with a high terminal discount price to attract some fans. Recently, some netizens found that a model owned by Jaguar was sold at a 50% discount.
Due to the switching of the emission standards of the five countries and six countries, car prices have fluctuated greatly in recent months, and many manufacturers and dealers have adopted the method of "breaking bones" to reduce prices to inventory, and consumers seem to be used to this kind of discount. Today, it is widely rumored on the Internet that the discount poster of a luxury brand can be called the biggest discount in history by 1 million. This well-rumored discount poster shows that Acura NSX sports cars enjoy the manufacturer's vehicle subsidy policy, with a discount of 1 million. It is estimated that there is no sports car that dares to give a 1 million discount. This amazing figure, combined with the vehicle guidance price, is actually about 6. 5% off, and the manufacturer's guidance price for Acura NSX is 2.89 million yuan. ...
Recently, there has been a sharp reduction in the sale of Polar 2 on a second-hand trading platform, including information about the first offering of Polar 2, 2021 single motors, dual motors and other polar star models at discounts, and some models are even sold at less than 40% discount. According to a seller to time Finance revealed that the vehicles sold are brand-new vehicles, of which the biggest discount is the 2020 Ji Xing 2 first version of the model, which can be a 50% discount on the price of the whole car. In other words, the new car, which costs 418000 yuan on the official website, costs only 246000 yuan on the second-hand platform, 170000 yuan lower than the official website. As for Polar Star, the latest polar star.
In recent months, under the continuous influence of COVID-19, the domestic car market has experienced an unprecedented impact, causing national car sales to be completely "shut down." in order to boost the market, domestic car companies and dealers have stepped up their promotion efforts one after another. even Lexus shows signs of discount. With the gradual recovery of the car market, the market is gradually picking up again, especially the Lexus brands in luxury brands have returned to the "ranks" of price increases. Although there are obvious signs of recovery in the market affected by the epidemic, the advantages of luxury brands in the market all benefit from the continued discounts of luxury brands, such as the domestic luxury car market in 300000, except for the resumption of price increases by Lexus brands.
Since the new energy vehicles have gradually become a trend, more and more consumers are considering new energy vehicles. However, many problems existing in electric vehicles have become factors restricting the development of new energy vehicles, including residual value of new vehicles, high power replacement cost and so on. In view of this, Geely's high-end pure electricity brand Geometry launched the industry's first 2-year 30% discount repurchase policy.
A few days ago, the attention of the automobile industry exposed a "[FAW Toyota] employee car purchase applicable model and price list", which includes Asian Dragon, Carola, Yize, Rongfang, AsiaLion, Lingfang and other models on sale. Today, some media released a more detailed price list for internal car purchases, including FAW-Volkswagen, FAW Red Flag, FAW-Audi / Import, FAW Pentium and other brands, in addition to FAW Toyota, and different brands offer different offers, but generally achieve a discount of 7-20%. First of all, let's take a look at FAW-Volkswagen. Discount models include Bora Pure Electric, Bora Legend, New Bora, Shadow, Mountain Exploration, and Exploration.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
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